Upcoming@IAB

February 28, 2020 CONNECT WITH US: SPOTLIGHT Brand Disruption Study 2020: Direct Brands Go Mainstream [Brand Disruption 2020 Study]( The Direct Brand Economy is achieving mainstream status as major brands pivot their own business operations and marketing strategies to address changing consumer behaviors and adopt new technologies. IAB is committed to educating the digital ecosystem about this transformation, releasing its newest report, “Brand Disruption 2020: Direct Brands Go Mainstream.” This study is an exhaustive piece of research, which highlights the 13 most important trends we’ve observed in brand disruption over the past year. [Read More]( Project Rearc: Harmonizing Privacy, Personalization, and Community [Project Rearc: An Industry Collaboration]( Speaking to 1,200+ senior digital media and technology industry executives at ALM, IAB CEO Randall Rothenberg asked industry leaders from the brand, agency, publisher, platform, and technology industries to change the arc of digital marketing “to at last put consumers in the safe, sane, exciting center of everything we do.” [Project Rearc]( brings together IAB, IAB Tech Lab, governmental, and other industry/consumer organizations to create standards of behavior, codes of conduct, legal agreements, and enabling technologies to address consumer demands for personalization and privacy. A big part of this is agreeing, as an industry, on how we operate without third-party cookies – and [billions of dollars are at stake](. Top executives and organizations have joined the call for collaboration and [here's how]( we believe some preliminary proposed solutions could work. [Read More]( NEW TRAINING COURSE | Privacy Essentials [Privacy Essentials Training]( Navigate an increasingly regulated media landscape with Privacy Essentials training. In this course, we will give you an in-depth introduction to the most comprehensive EU and U.S. privacy laws and how they specifically apply to the various players of the digital advertising ecosystem. [Register for 5/14 in NYC]( Video Spotlight ALM Recap: The Tradeoffs Between Fragmentation and Scale in OTT Learn what took place during the closed-door Town Halls at the 2020 IAB ALM. Hear from Claudia Dattilo and Chrystie Reep of Fahlgren Mortine, and Adam Thomas of Nexstar Digital on the tradeoffs between fragmentation and scale in OTT: AKA how many targeted eyeballs does it take to fill an OTT media plan? Newfronts 2020 April 27 - May 6, 2019 | New York, NY [Newfronts 2020]( Though historically focused exclusively on video content, the marketplace is changing. We’re seeing massive growth in new formats, new classes of creators and new technologies and measurement strategies. The 2020 NewFronts have been designed to reflect this dynamic and includes original video and audio content, along with the new creators and the key measurement, technology and data partners that now make up the modern content marketplace. Anchoring NewFronts 2020 are the brands and agencies that are driving innovative storytelling across sight, sound, and motion in new formats and on new platforms. [Check Out the Full Event]( IAB 250 Direct Brands to Watch [IAB 250 Direct Brands]( The 2020 IAB 250 Direct Brands to Watch were revealed at this year's 2020 IAB ALM! Check out the companies who are disrupting their categories and shaping the future of business. [Read More]( The Socioeconomic Impact of Internet Tracking [Socioeconomic Impact of Internet Tracking]( At a stand-out session during the Policy & Privacy track at IAB’s ALM, Harvard Business School Professor John Deighton and Michael Hahn, Senior Vice President and General Counsel, IAB, held a thought-provoking discussion about the impact of browser blocking across the digital advertising industry. They announced a new study about the [Socioeconomic Impact of Internet Tracking](, that measures the consequences for the consumer web experience, digital publishing, advertising, and the U.S. economy at large. [Read The Full Report]( UPCOMING IAB EVENTS The Evolving World of Digital Video Advertising March 25, 2020 [More Info]( NewFronts 2020 April 27 - May 6, 2020 [More Info]( madconNYC: Where digital + marketing meet May 12-13, 2020 [More Info]( 2020 IAB Tech Lab Summit September 16, 2020 [More Info]( 2020 IAB Direct Brand Summit November 9-10, 2020 [More Info]( IAB Proposes Changes to CCPA Regulations This week IAB submitted comments to the California Attorney General in response to the proposed CCPA regulations, including recommendations for an updated definition for “personal information.” IAB looks forward to working with the AG on developing final regulations to interpret CCPA. [Read More]( madconNYC: Where digital + marketing meet Remember how field trips made you enjoy learning? Well, the school bus has been swapped out for the subway, but you can relive those field trip feels at madconNYC. Here’s how it works: the Brooklyn Expo Center becomes a digital marketing wonderland, filled with specialty areas that you can pop in and out of. At madconNYC, you control your show experience and your success. Join us in Brooklyn, May 12-13, 2020. [Learn More]( The Future of Data Privacy & Regulation [Privacy & Policy Recap]( For the first time in its history, the IAB Annual Leadership Meeting (ALM) put a major spotlight on government regulation in the online advertising ecosystem, and how the actions of Congress and state legislatures will play a major role in how IAB member companies design, execute, and monetize their business models. One of the main lessons learned from 2019 is that our industry’s use of consumer data has become a flashpoint for concern and safety, and regulators are stepping in to provide new protections for Americans. We need to meet them more than halfway, and safeguard consumer data now more than ever. [Read More Takeaways from ALM]( Learning & Development Digital Fundamentals March 17, 2020 | NYC [More Info]( Audio 360 April 8, 2020 | NYC [More Info]( Privacy Essentials May 14, 2020 | NYC [More Info]( Digital Essentials for Lawyers May 20, 2020 | NYC [More Info]( The Future of Data & Automation [Data & Automation ALM Recap]( Consumer trust, privacy, data integration, staffing, and brand safety led the data conversation at the Data and Automation Track of the 2020 IAB Annual Leadership Meeting (ALM). Arriving on the heels of Google’s announcement to discontinue the use of third-party cookies, the stage was set for lively and timely discussion around the future of the media industry and how data practices will need to evolve in the next two years. [Read More Takeaways from ALM]( Beyond Mobile: Marketing and Innovation in a 5G World [5G & Innovation ALM Recap]( Consumer privacy is one of the greatest challenges facing our industry today, and a new paradigm of innovation and collaboration among smart technology companies, marketers, and media companies is essential. Understanding consumer behavior and their underlying mindset is key to creating better experiences that focus on building trust. [Read More Takeaways from ALM]( Video and The Streaming Revolution [Video & Streaming Revolution ALM Recap]( As an industry, we are in the midst of a period of profound change marked by new technologies, new privacy regulations, the imminent demise of third-party cookies, and the overarching sense that we need to rebalance our relationship with consumers and how we create value going forward. That sense of transition is particularly apparent in the video and advanced TV worlds, heightened by the “streaming wars” and a media landscape dependent on consent and identity management to deliver personalized content and ad experiences. We can take this time to be fearful of what is to come for the advertising space, or we can rally together and use this moment of transition to make the industry stronger than ever before. [Read More Takeaways from ALM]( IAB Members: Committee and Council Meetings IAB Tech Lab Q1 Council Meetings March 5, 2020 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2020 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016