Upcoming@IAB

January 31, 2020 CONNECT WITH US: SPOTLIGHT IAB ALM 2020: ALMOST SOLD OUT February 9-11, 2020 | Palm Desert, CA 5G, AR, AI, AVOD, IOT, OTT, Voice…Technology is rewriting the language of marketing and media. New devices, systems, networks, regulations, and applications are dramatically altering the relationship between humans and the world around them. News, entertainment, information, communications, retail, commerce, education, friendships — every form of interaction between consumers and their environment is radically shifting — and the very fabric of business is being rewoven. The [2020 IAB Annual Leadership Meeting (ALM)]( will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern consumer experiences now. [Read More]( CCPA Took Effect on 1/1/2020. Is Your Company Compliant? [Introduction to Direct Brands | New Course]( To help businesses comply with the complex California legislation, and to promote the principles of transparency, accountability, and choice that are the basis of the California Consumer Privacy Act, IAB released in 2019 the [IAB CCPA Compliance Framework for Publishers & Technology Companies](. Publishers, web & app owners, and ad tech companies can implement the CCPA Compliance Framework along with the Limited Service Provider Agreement, and the [tech specs from the IAB Tech Lab]( in order to comply with CCPA. [Read More]( [CCPA Compliance Framework]( Privacy Essentials Navigate an increasingly regulated media landscape with Privacy Essentials training. In this course, we will give you an in-depth introduction to the most comprehensive EU and U.S. privacy laws and how they specifically apply to the various players of the digital advertising ecosystem. [Register for 2/27 in NYC]( [Register for 5/14 in NYC]( Video Spotlight Why do you attend IAB ALM? Interview with Ajit Thupil, SVP, Identity, Tapad Why does Ajit Thupil, SVP, Identity, Tapad attend IAB ALM? Because "I wish every 48-hour window of mine was as effective and productive." Learn more about IAB ALM at . IAB 250: Direct Brands to Watch The IAB 250 features direct-to-consumer brands that are disrupting their industries and shaping the future of business. The 2020 IAB 250: Direct Brands to Watch will be unveiled at ALM on Feb. 9-11 in Palm Desert, CA. [Register Here for ALM 2020]( [View the 2019 List]( Short-Term Versus Long-Term Profitability Our latest guide explores the strategies, metrics, and tactics that matter most when it comes to driving both short-term value and long-term success. [Learn More]( UPCOMING IAB EVENTS IAB ALM 2020 February 9-11, 2020 [More Info]( The Evolving World of Digital Video Advertising March 25, 2020 [More Info]( NewFronts 2020 April 27 - May 6, 2020 [More Info]( madconNYC: Where digital + marketing meet May 12-13, 2020 [More Info]( 2020 IAB Tech Lab Summit September 15, 2020 [More Info]( 2020 IAB Direct Brand Summit November 9-10, 2020 [More Info]( 2020 IAB Data-Centric Organization It's no surprise privacy was a hot topic at CES this year--only 19% of media professionals feel their organization is prepared to deal with privacy regulation, according to the IAB Data-Centric Organization 2020 report. Download the report and better understand the parameters of permissible data utilization. [Learn More]( madconNYC: Where digital + marketing meet Remember how field trips made you enjoy learning? Well, the school bus has been swapped out for the subway, but you can relive those field trip feels at madconNYC. Here’s how it works: the Brooklyn Expo Center becomes a digital marketing wonderland, filled with specialty areas that you can pop in and out of. At madconNYC, you control your show experience and your success. Join us in Brooklyn, May 12-13, 2020. [Learn More]( Artificial Intelligence in Marketing Report [How to Build a 21st Century Brand]( Brands want to reach the right consumers, at the right time, with the right message. Learn how AI-enabled platforms and tools are making this a reality. The advertising landscape has transformed dramatically in the last two years. A huge part of that transformation is related to developments in artificial intelligence (AI) and machine learning. This IAB AI in Marketing Guide is designed to help brand marketers and their agencies identify the opportunities that AI and machine learning present, the range of options available, and some recent best practices for applying AI to marketing and advertising. [Read More]( [Read the Blog]( Learning & Development Privacy Essentials February 27, 2020 | NYC [More Info]( Digital Fundamentals March 17, 2020 | NYC [More Info]( Audio 360 April 8, 2020 | NYC [More Info]( Privacy Essentials May 14, 2020 | NYC [More Info]( Measurement Verification Made Easy: OM SDK 1.3 In the not-so-distant past, independent viewability measurement presented one of the most complex challenges faced by mobile advertising. The Open Measurement SDK (OM SDK) has eliminated the need for multiple vendor integrations by supporting all of them. The new [OM SDK Version 1.3]( is easier to integrate, easier to activate, and better-aligned with MRC guidelines. [Read More]( OTT Streaming Video Playbook for Advanced Marketers “Over-the-Top" (OTT) streaming video offers advertisers the opportunity to leverage the best of digital and the best of television to reach their audiences. Over 75% of all homes in the U.S. have a connected TV device, and OTT ad spend is expected to approach $5 billion next year. However, navigating this space can be complex. Our new playbook provides marketing professionals with a framework for better understanding OTT streaming video. [Read More]( Addressing Identification Challenges on OTT/CTV Devices With the growth of Connected TVs (CTV), Set Top Boxes, and other Over-The-Top (OTT) devices, and the explosion in streaming video services, the OTT space is fast becoming one of the most important segments of video advertising. With this growth comes many technical challenges. The wide range of CTV/OTT devices that support streaming have a variety of hardware, software and, therefore, varying capabilities. This diversity has caused significant complications for processes that were generally straightforward in mobile and desktop digital video environments. Learn more about the current challenges and our recommendations on how to use [app identifiers]( and [user agents](. [Read More]( IAB Members: Committee and Council Meetings IAB Tech Lab Q1 Council Meetings March 5, 2020 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2020 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016