Upcoming@IAB

January 17, 2020 CONNECT WITH US: SPOTLIGHT IAB ALM 2020: The New Alphabet of Consumer Experience February 9-11, 2020 | Palm Desert, CA 5G, AR, AI, AVOD, IOT, OTT, Voice…Technology is rewriting the language of marketing and media. New devices, systems, networks, regulations, and applications are dramatically altering the relationship between humans and the world around them. News, entertainment, information, communications, retail, commerce, education, friendships — every form of interaction between consumers and their environment is radically shifting — and the very fabric of business is being rewoven. The [2020 IAB Annual Leadership Meeting (ALM)]( will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern consumer experiences now. [Read More]( CCPA Took Effect on 1/1/2020. Is Your Company Compliant? [Introduction to Direct Brands | New Course]( To help businesses comply with the complex California legislation, and to promote the principles of transparency, accountability, and choice that are the basis of the California Consumer Privacy Act, IAB released in 2019 the [IAB CCPA Compliance Framework for Publishers & Technology Companies](. Publishers, web & app owners, and ad tech companies can implement the CCPA Compliance Framework along with the Limited Service Provider Agreement, and the [tech specs from the IAB Tech Lab]( in order to comply with CCPA. [Read More]( [CCPA Compliance Framework]( Video Spotlight Why do you attend IAB ALM? Interview with Alysia Borsa, Chief Marketing and Data Officer, Meredith Why does Alysia Borsa, Chief Marketing and Data Officer, Meredith? "ALM is one of the few key events where you can bring all of us together in one place. It’s one of the few opportunities where you get to not only hear from, but gain access to leaders from across our industry." Learn more about IAB ALM at [(. 2020 IAB Data-Centric Organization It's no surprise privacy was a hot topic at CES this year--only 19% of media professionals feel their organization is prepared to deal with privacy regulation, according to the IAB Data-Centric Org 2020 report. Download the report and better understand the parameters of permissible data utilization. [Learn More]( UPCOMING IAB EVENTS IAB ALM 2020 February 9-11, 2020 [More Info]( NewFronts 2020 April 27 - May 6, 2020 [More Info]( madconNYC: Where digital + marketing meet May 12-13, 2020 [More Info]( 2020 IAB Tech Lab Summit September 15, 2020 [More Info]( 2020 IAB Direct Brand Summit November 9-10, 2020 [More Info]( Five Digital Ad Trends That Will Change Everything in 2020 AR, 5G, esports…oh my! Leaders at IAB pooled their insights to discuss a few of the major themes that will drive digital media conversations in 2020. Here’s what to expect. [Read More]( Measurement Verification Made Easy: OM SDK 1.3 In the not-so-distant past, independent viewability measurement presented one of the most complex challenges faced by mobile advertising. The Open Measurement SDK (OM SDK) has eliminated the need for multiple vendor integrations by supporting all of them. We’re excited to announce the release of [OM SDK Version 1.3](. It’s easier to integrate, easier to activate, and better-aligned with MRC guidelines. [Read More]( Learning & Development Sales Leadership Training January 22-23, 2020 | NYC [More Info]( Digital Fundamentals January 28, 2020 | NYC [More Info]( Privacy Essentials February 27, 2020 | NYC [More Info]( Blockchain Application in Ad Tech: New Guide Imagine a world where the challenges of digital advertising operations fade into a chain of collaborative record keeping, and full transparency removes the need for out of band reconciliation. Multiple parties supporting a campaign can all verify that other participating parties are adhering to the same material instructions. Contract details are baked into the flight, nearly eliminating cycles spent pulling and reconciling reporting manually. Doesn’t that sound nice? Proponents of blockchain solutions in digital advertising claim that blockchain can bring this reality to life. Are they right? [Read More]( OTT Streaming Video Playbook for Advanced Marketers “Over-the-Top" (OTT) streaming video offers advertisers the opportunity to leverage the best of digital and the best of television to reach their audiences. Over 75% of all homes in the U.S. have a connected TV device, and OTT ad spend is expected to approach $5 billion next year. However, navigating this space can be complex. Our new playbook provides marketing professionals with a framework for better understanding OTT streaming video. [Read More]( Addressing Identification Challenges on OTT/CTV Devices With the growth of Connected TVs (CTV), Set Top Boxes, and other Over-The-Top (OTT) devices, and the explosion in streaming video services, the OTT space is fast becoming one of the most important segments of video advertising. With this growth comes many technical challenges. The wide range of CTV/OTT devices that support streaming have a variety of hardware, software and, therefore, varying capabilities. This diversity has caused significant complications for processes that were generally straightforward in mobile and desktop digital video environments. Learn more about the current challenges and our recommendations on how to use [app identifiers]( and [user agents](. [Read More]( madconNYC: Where digital + marketing meet Remember how field trips made you enjoy learning? Well, the school bus has been swapped out for the subway, but you can relive those field trip feels at madconNYC. Here’s how it works: the Brooklyn Expo Center becomes a digital marketing wonderland, filled with specialty areas that you can pop in and out of. At madconNYC, you control your show experience and your success. Join us in Brooklyn, May 12-13, 2020. [Learn More]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2020 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016