Upcoming@IAB

December 20, 2019 CONNECT WITH US: SPOTLIGHT IAB ALM 2020: The New Alphabet of Consumer Experience February 9-11, 2020 | Palm Desert, CA 5G, AR, AI, AVOD, IOT, OTT, Voice…Technology is rewriting the language of marketing and media. New devices, systems, networks, regulations, and applications are dramatically altering the relationship between humans and the world around them. News, entertainment, information, communications, retail, commerce, education, friendships — every form of interaction between consumers and their environment is radically shifting — and the very fabric of business is being rewoven. The [2020 IAB Annual Leadership Meeting (ALM)]( will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern consumer experiences now. [Read More]( Implement the IAB CCPA Compliance Framework Now [Introduction to Direct Brands | New Course]( In 11 days, the California Consumer Privacy Act will take effect. The IAB [CCPA Compliance Framework for Publishers and Technology Companies]( is now finalized and ready for implementation. Version 1 of the CCPA Framework was released earlier this month, along with a Limited Service Provider Agreement, which is also available for signature. Both elements of the Framework accompany the [IAB Tech Lab tech specs]( that were released last month so that publishers, web and app owners, and tech companies can all get ready for CCPA compliance now, as we approach the January 1 deadline. [Read More]( [CCPA Compliance Framework]( Five Digital Ad Trends That Will Change Everything in 2020 AR, 5G, esports…oh my! Leaders at IAB pooled their insights to discuss a few of the major themes that will drive digital media conversations in 2020. Here’s what to expect. [Read More]( OTT Streaming Video Playbook for Advanced Marketers “Over-the-Top" (OTT) streaming video offers advertisers the opportunity to leverage the best of digital and the best of television to reach their audiences. Over 75% of all homes in the U.S. have a connected TV device, and OTT ad spend is expected to approach $5 billion next year. However, navigating this space can be complex. Our new playbook provides marketing professionals with a framework for better understanding OTT streaming video. [Read More]( Video Spotlight Why do you attend IAB ALM? Interview with Todd Haskell, SVP & CMO of Hearst Magazines Why does Todd Haskell, SVP & CMO of Hearst Magazines attend IAB ALM every year? "[ALM] lets me connect with other publishers, technology partners, clients, and agency leaders all under the same roof..." Learn more about IAB ALM at [(. Measurement Verification Made Easy: OM SDK 1.3 In the not-so-distant past, independent viewability measurement presented one of the most complex challenges faced by mobile advertising. The Open Measurement SDK (OM SDK) has eliminated the need for multiple vendor integrations by supporting all of them. We’re excited to announce the release of [OM SDK Version 1.3](. It’s easier to integrate, easier to activate, and better-aligned with MRC guidelines. [Read More]( Guidelines for CTV/OTT Streaming Video Device and App Identification With the growth of Connected TVs (CTV), Set Top Boxes, and other Over-The-Top (OTT) devices, and the explosion in streaming video services, the OTT space is fast becoming one of the most important segments of video advertising. With this growth comes many technical challenges. The wide range of CTV/OTT devices that support streaming have a variety of hardware, software and, therefore, varying capabilities. This diversity has caused significant complications for processes that were generally straightforward in mobile and desktop digital video environments. Learn more about the current challenges and our recommendations on how to use [app identifiers]( and [user agents](. [Read More]( Blockchain Application in Ad Tech: New Guide Imagine a world where the challenges of digital advertising operations fade into a chain of collaborative record keeping, and full transparency removes the need for out of band reconciliation. Multiple parties supporting a campaign can all verify that other participating parties are adhering to the same material instructions. Contract details are baked into the flight, nearly eliminating cycles spent pulling and reconciling reporting manually. Doesn’t that sound nice? Proponents of blockchain solutions in digital advertising claim that blockchain can bring this reality to life. Are they right? [Read More]( Artificial Intelligence in Marketing Report The advertising landscape has transformed dramatically in the last two years. A huge part of that transformation is related to developments in artificial intelligence (AI) and machine learning. This IAB guide is designed to help brand marketers and their agencies identify the opportunities that artificial intelligence and machine learning present, the range of options available, and some recent best practices for applying AI to marketing and advertising. [Read More]( UPCOMING IAB EVENTS Upgrading to OM SDK version 1.3 Webinar January 16, 2020 | NYC [More Info]( IAB ALM 2020 February 9-11, 2020 [More Info]( NewFronts 2020 April 27 - May 6, 2020 [More Info]( madconNYC: Where digital + marketing meet May 12-13, 2020 [More Info]( 2020 IAB Podcast Upfront Fall, 2020 [More Info]( 2020 IAB Direct Brand Summit November 9-10, 2020 [More Info]( Brand Building Insights from IAB Direct Brand Summit IAB Direct Brand Summit is the world’s largest gathering of direct brands, with over 1,000 attendees. This second annual meeting was a unique opportunity to experience many points of view from the people who are building and leading the direct brand economy. In addition to two major research releases, key themes emerged onstage: the necessity of good creative, effectively leveraging data, and building customer relationships that last. Read more in our special edition of The SHIFT. [Read More]( Disruptor Brands: Founders Benchmark Study IAB research reveals that, in contrast to the most recent wave of high-valuation startups, direct brands are focusing on profitability and customer satisfaction ahead of market share. In fact, 90 percent of DTC brands report that they are already profitable.The findings indicate that the vast majority of disruptor brands are building institutions to last, with only 15 percent citing that being acquired is a long-term goal. The number one long-term goal? Going global. [Read More]( Direct Brands: Media & Customer Acquisition Study This IAB research sets the record straight on media related myths and misinterpretations regarding why, how, which and how much direct to consumer brands are budgeting and leveraging opportunities across the media landscape. Disrupters have a diversified approach to media, measurement and test-and-learn. [Read More]( Learning & Development Sales Leadership Training January 22-23, 2020 | NYC [More Info]( Digital Fundamentals January 28, 2020 | NYC [More Info]( Legal Guide for Direct Brands This comprehensive guide helps direct brand founders navigate equity agreements, intellectual property issues, consumer privacy law, and product liability claims as they grow their businesses. [Get the Guide]( madconNYC: Where digital + marketing meet Remember how field trips made you enjoy learning? Well, the school bus has been swapped out for the subway, but you can relive those field trip feels at madconNYC. Here’s how it works: the Brooklyn Expo Center becomes a digital marketing wonderland, filled with specialty areas that you can pop in and out of. At madconNYC, you control your show experience and your success. Join us in Brooklyn, May 12-13, 2020. [Learn More]( IAB Members: Committee and Council Meetings IAB Data Center of Excellence All Committee Meeting January 15, 2020 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016