Upcoming@IAB

December 6, 2019 CONNECT WITH US: SPOTLIGHT IAB CCPA Compliance Framework Ready for Implementation [Introduction to Direct Brands | New Course]( In 25 days, the California Consumer Privacy Act will take effect. The IAB [CCPA Compliance Framework for Publishers and Technology Companies]( is now finalized and ready for implementation. Version 1 of the CCPA Framework was released this week, along with a Limited Service Provider Agreement, which is now available for signature. Both elements of the Framework accompany the [IAB Tech Lab tech specs]( that were released last month so that publishers, web and app owners, and tech companies can all get ready for CCPA compliance now. [Read More]( [CCPA Compliance Framework]( Brand Building Insights from IAB Direct Brand Summit IAB Direct Brand Summit is the world’s largest gathering of direct brands, with over 1,000 attendees. This second annual meeting was a unique opportunity to experience many points of view from the people who are building and leading the direct brand economy. In addition to two major research releases, key themes emerged onstage: the necessity of good creative, effectively leveraging data, and building customer relationships that last. Read more in our special edition of The SHIFT. [Read More]( IAB ALM 2020: The New Alphabet of Consumer Experience February 9-11, 2020 | Palm Desert, CA 5G, AR, AI, AVOD, IOT, OTT, Voice…Technology is rewriting the language of marketing and media. New devices, systems, networks, regulations, and applications are dramatically altering the relationship between humans and the world around them. News, entertainment, information, communications, retail, commerce, education, friendships — every form of interaction between consumers and their environment is radically shifting — and the very fabric of business is being rewoven. The [2020 IAB Annual Leadership Meeting (ALM)]( will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern consumer experiences now. [Read More]( Video Spotlight IAB Founders Stories | Brooklinen Rich Fulop, Founder and CEO of Brooklinen, leveraged unconventional marketing and PR strategies to grow a $25 million dollar business in just two years. Check out the full IAB Founder Stories series [here]( and discover the stories behind some of the biggest disruptor brands in the industry. Direct Brands: Media & Customer Acquisition Study This IAB research sets the record straight on media related myths and misinterpretations regarding why, how, which and how much direct to consumer brands are budgeting and leveraging opportunities across the media landscape. Disrupters have a diversified approach to media, measurement and test-and-learn. [Read More]( Disruptor Brands: Founders Benchmark Study IAB research reveals that, in contrast to the most recent wave of high-valuation startups, direct brands are focusing on profitability and customer satisfaction ahead of market share. In fact, 90 percent of DTC brands report that they are already profitable.The findings indicate that the vast majority of disruptor brands are building institutions to last, with only 15 percent citing that being acquired is a long-term goal. The number one long-term goal? Going global. [Read More]( Legal Guide for Direct Brands This comprehensive guide helps direct brand founders navigate equity agreements, intellectual property issues, consumer privacy law, and product liability claims as they grow their businesses. [Get the Guide]( UPCOMING IAB EVENTS IAB Women Visionaries Town Hall December 11, 2019 [More Info]( IAB ALM 2020 February 9-11, 2020 [More Info]( madconNYC: Where digital + marketing meet May 12-13, 2020 [More Info]( IAB Internet Ad Revenue Report 2019 Half Year Results Remember how field trips made you enjoy learning? Well, the school bus has been swapped out for the subway, but you can relive those field trip feels at madconNYC. Here’s how it works: the Brooklyn Expo Center becomes a digital marketing wonderland, filled with specialty areas that you can pop in and out of. At madconNYC, you control your show experience and your success. Join us in Brooklyn, May 12-13, 2020. [Learn More]( IAB Internet Ad Revenue Report 2019 Half Year Results Internet ad revenues in the United States totaled $57.9 billion for the half year (“HY”) of 2019, with Q2 2019 accounting for approximately $29.9 billion and Q1 2019 accounting for approximately $28.0 billion. Revenues for HY 2019 increased 16.9% over HY 2018 with revenues of $49.5 billion. [Read More]( The Essential Guide to Marketing Mix Modeling and Multi-Touch Attribution [IAB CCPA Webinar]( As the digital ecosystem rapidly evolves, Multi-Touch Attribution (MTA) is gaining noticeable traction among forward-thinking digital players in our industry. Many advertisers, however, have been using Marketing Mix Modeling (MMM) for much longer and are hesitant to move beyond this tried and true methodology. Make informed decisions about measurement techniques and ROI strategies with IAB’s ultimate guide to media effectiveness and attribution. You’ll learn: - Why and how to use MMM and MTA together - What to expect from MMM and MTA including restrictions, and tradeoffs - How to choose a solutions provider [Read More]( Learning & Development Audio 360 Training December 6, 2019 | NYC [More Info]( Digital Media Buying & Planning Certification Exam Prep Webinar December 9-12, 2019 | NYC [More Info]( Programmatic 360: Automation Decoded December 10, 2019 | NYC [More Info]( Sales Leadership Training January 22-23, 2020 | NYC [More Info]( Digital Fundamentals January 28, 2020 | NYC [More Info]( Recommendations for Marketers in a Screenless World Screenless devices are seeing exponential growth across households throughout the U.S. This growth not only disrupts how brands approach their typical marketing plans but provokes them to take action in order to capitalize on the emerging market. Brands who don’t educate themselves on the screenless device marketplace could be significantly missing out on reaching new and untapped audiences and/or risk losing relevance in an ever-growing cluttered space of brands and advertisements. [Read the Whitepaper]( [Read the Blog]( IAB Members: Committee and Council Meetings 2019 Q4 Digital Video Committee Meeting December 4, 2019 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016