Upcoming@IAB

November 22, 2019 CONNECT WITH US: SPOTLIGHT Direct Brands: Media & Customer Acquisition Study This IAB research sets the record straight on media related myths and misinterpretations regarding why, how, which and how much direct to consumer brands are budgeting and leveraging opportunities across the media landscape. Disrupters have a diversified approach to media, measurement and test-and-learn. [Read More]( Disruptor Brands: Founders Benchmark Study IAB research reveals that, in contrast to the most recent wave of high-valuation startups, direct brands are focusing on profitability and customer satisfaction ahead of market share. In fact, 90 percent of DTC brands report that they are already profitable.The findings indicate that the vast majority of disruptor brands are building institutions to last, with only 15 percent citing that being acquired is a long-term goal. The number one long-term goal? Going global. [Read More]( Legal Guide for Direct Brands This comprehensive guide helps direct brand founders navigate equity agreements, intellectual property issues, consumer privacy law, and product liability claims as they grow their businesses. [Get the Guide]( Video Spotlight IAB Founders Stories | Ro Rob Schutz, Co-Founder and CDO of Ro had a unique opportunity to create a company focused on putting patients in charge of their overall health. IAB Tech Lab Releases Tech Specs for IAB CCPA Compliance Framework: Available for Implementation Now [IAB CCPA Webinar]( The IAB Tech Lab released version 1.0 of the [technical specifications for the IAB CCPA Compliance Framework](, and is encouraging digital property owners and ad platforms to begin their technical implementation efforts now. The Framework supports compliance with the CCPA for the digital advertising ecosystem. The IAB CCPA Industry Compliance Framework Draft was in public comment until November 5th. The finalized tech specs have been updated, and the IAB Tech Lab working group has developed a roadmap for continued iteration. [Read More (Blog Post)]( IAB & IAB Tech Lab CCPA Compliance Framework in Review [IAB CCPA Webinar]( The California Consumer Privacy Act (CCPA) was enacted to provide California consumers with greater control over how their personal information is collected, used and sold. IAB organized a multi-stakeholder effort to create a “Framework” for compliance with the CCPA that could be used by publishers and technology companies when engaged in programmatic transactions. Find out more about CCPA [here](. The IAB CCPA Compliance Framework for Publishers and Technology Companies (Draft Document) is currently in review. [Read More]( The Essential Guide to Marketing Mix Modeling and Multi-Touch Attribution [IAB CCPA Webinar]( As the digital ecosystem rapidly evolves, Multi-Touch Attribution (MTA) is gaining noticeable traction among forward-thinking digital players in our industry. Many advertisers, however, have been using Marketing Mix Modeling (MMM) for much longer and are hesitant to move beyond this tried and true methodology. [Read More]( IAB Internet Ad Revenue Report 2019 Half Year Results Internet ad revenues in the United States totaled $57.9 billion for the half year (“HY”) of 2019, with Q2 2019 accounting for approximately $29.9 billion and Q1 2019 accounting for approximately $28.0 billion. Revenues for HY 2019 increased 16.9% over HY 2018 with revenues of $49.5 billion. [Read More]( UPCOMING IAB EVENTS IAB Women Visionaries Town Hall December 11, 2019 [More Info]( IAB ALM 2020 February 9-11, 2020 [More Info]( madconNYC: Where digital + marketing meet May 12-13, 2020 [More Info]( IAB ALM 2020: The New Alphabet of Consumer Experience February 9-11, 2020 | Palm Desert, CA IAB Women Visionaries | Agenda Just Released 5G, AR, AI, AVOD, IOT, OTT, Voice…Technology is rewriting the language of marketing and media. New devices, systems, networks, regulations, and applications are dramatically altering the relationship between humans and the world around them. News, entertainment, information, communications, retail, commerce, education, friendships — every form of interaction between consumers and their environment is radically shifting- and the very fabric of business is being rewoven. The [2020 IAB Annual Leadership Meeting (ALM)]( will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern consumer experiences now. [Read More]( Recommendations for Marketers in a Screenless World Screenless devices are seeing exponential growth across households throughout the U.S. This growth not only disrupts how brands approach their typical marketing plans but provokes them to take action in order to capitalize on the emerging market. Brands who don’t educate themselves on the screenless device marketplace could be significantly missing out on reaching new and untapped audiences and/or risk losing relevance in an ever-growing cluttered space of brands and advertisements. [Read the Whitepaper]( [Read the Blog]( Learning & Development Audio 360 Training December 6, 2019 | NYC [More Info]( Digital Media Buying & Planning Certification Exam Prep Webinar December 9-12, 2019 | NYC [More Info]( Programmatic 360: Automation Decoded December 10, 2019 | NYC [More Info]( Sales Leadership Training January 22-23, 2020 | NYC [More Info]( Digital Fundamentals January 28, 2020 | NYC [More Info]( Guide to Navigating COPPA [IAB CCPA Webinar]( Children are now one of the fastest growing online audiences and UNICEF reports more than 175,000 kids globally go online for the first time every day. As a result, lawmakers across the U.S. and around the world have been monitoring young people’s online well-being and are increasingly focused on doing more to protect children and teens from potential online abuse and privacy violations. This guide brings much-needed education about these regulations and how to navigate the current media environment. It explains COPPA, provides recommendations to brands, advertising technology providers, and publishers, and acts as a resource for the media industry. [Read More]( IAB Members: Committee and Council Meetings IAB Data Center of Excellence 2019 Q4 All Committee Meeting December 2, 2019 | NYC [More Info]( 2019 Q4 Digital Video Committee Meeting December 4, 2019 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016