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September 27, 2019 CONNECT WITH US: SPOTLIGHT Are You Prepared? Less Than 100 Days Until CCPA Takes

September 27, 2019 CONNECT WITH US: SPOTLIGHT Are You Prepared? Less Than 100 Days Until CCPA Takes Effect [IAB CCPA Webinar]( Are you ready for CCPA? The California Consumer Privacy Act will have a significant impact on your business. In less than 100 days, CCPA will take effect whether you are ready or not. Over 800 executives from 300+ IAB member companies have attended our consumer privacy compliance webinars to understand what will happen when CCPPA takes effect. Register now for our [last webinar]( this Monday, September 30th. Privacy is everyone’s business… make sure it’s yours. [Register Now]( A Proposal for Enhanced Accountability [IAB CCPA Webinar]( As consumers today, we live in a digital media universe built upon open standards. Open standards, and indeed the open architecture of the internet, fueled tremendous innovation over the last 20+ years, resulting in the digital services and conveniences we appreciate regularly. However, open standards can also mean open data sharing — causing concerns around consumer privacy, data sharing, and security. We believe the best way to address these concerns, while retaining the value of open standards, is to work towards enhanced accountability to consumer privacy across our industry. [Read More]( IAB Tech Lab Proposes Replacing the Internet Cookie [IAB CCPA Webinar]( IAB Tech Lab proposes the establishment of a standardized user token — a shared technical mechanism for information, controlled by consumers — to which a consumer’s privacy settings and preferences may be attached and broadcast to all companies. Only one thing will serve to truly provide consumers with meaningful privacy that aligns harmoniously with other vital social, cultural, legal, and economic norms and expectations. Through the combined perspective and collaboration among premium publishers, brands, third-party platforms, browser/OS platforms, academics, and privacy engineers, we can achieve a strong foundation of consumer trust, privacy and security; continued growth of the Web as a public benefit; and a vibrant, inclusive, open, global and healthy internet. [Read More]( Video Spotlight IAB Founders Stories | Andie Swim Melanie Travis, Founder of Andie Swim, discusses how an unsatisfactory buying experience led her to start her own swim line. Join Melanie at the 2019 IAB Direct Brand Summit on November 20-21 in NYC. The IAB Direct Brand Summit: The Second Wave - The Experience Experience will focus on how to create exceptional consumer experiences both on and offline and drive results. Register [here](. 2019 Direct Brand Summit | AGENDA ANNOUNCED November 21-21, 2019 | New York, NY [DBS2019.png]( The IAB Direct Brand Summit was the first conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Now in its second year, the IAB Direct Brand Summit: The Second Wave - The Experience Experience will provide actionable advice and proven strategies focused on creating exceptional consumer experiences both on and offline. Hear from industry leading speakers from Bark, Bonobos, Candid, J.Crew, Le Tote, Ro, Purple, The Hershey Company, & more! [Register Here]( How To Build a 21st Century Brand [Direct Brand Economy]( Prepare for the [IAB Direct Brand Summit]( with the 2019 Direct Brand Economy report, and make sure you are ready for hands-on breakouts and compelling main stage session with topics and discussions on supply chain, experiential retail, building community and more. This study is an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold. [Read More]( UPCOMING IAB EVENTS CCPA, GDPR, Congress, and More September 30, 2019 | Online [More Info]( IAB Data Rockstars Awards & Society Event October 10, 2019 [More Info]( IAB Brand Council October 21, 2019 [More Info]( IAB Audio Day November 6, 2019 | Atlanta, GA [More Info]( Digital Fundamentals Training October 3, 2019 | New York, NY [DBS2019.png]( This one-day crash course provides a comprehensive overview of the digital advertising ecosystem. Learn how the industry is structured and how digital media is bought, sold, used and measured to create more effective campaigns. [Register Here]( IAB Podcast Upfront 2019 | SOLD OUT October 16, 2019 | New York, NY [Podcast Upfront Marketo 600x300.png]( A special one-day marketplace designed for advertisers and media buyers to preview the latest in innovative podcast programming from some of the biggest names in the digital audio arena. The event aims to educate and raise awareness around the power of podcasts as a valuable platform to reach consumers. Presenters will share their content offerings and opportunities with which advertisers can effectively align their brands. [Join the Wait List]( Learning & Development Data 360 September 26, 2019 | San Francisco [More Info]( Audio 360 October 1, 2019 | NYC [More Info]( Digital Fundamentals October 3, 2019 | NYC [More Info]( Digital Advertising Essentials for Legal Professionals October 31, 2019 | NYC [More Info]( IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework [Upcoming-Board-Image 5.png]( [IAB Europe](, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with [IAB Tech Lab]( announced the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF 2.0 is an industry tool that supports companies within the digital advertising ecosystem as they manage compliance obligations under the GDPR and ePrivacy directive. This follows a 12-month review period which has included market feedback from all sectors of the digital advertising industry, notably publishers, and nine meetings with Data Protection Authorities (DPAs) throughout Europe. [Read More]( IAB Members: Committee and Council Meetings 2019 Q4 Digital Video Committee Meeting October 7, 2019 | NYC [More Info]( Q4 2019 Audio Committee Call October 14, 2019 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016

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