IAB MIXX Newsletter - Celebrating Creativity in Digital Advertising

The Best Digital Campaigns of 2019, So Far [IAB_MIXX_NEWSLETTER_BANNER 3.png] September 2019 The Best Digital Campaigns of 2019, So Far [Untitled design (32).png]( It’s true: there is a lot of noise in the digital advertising space. Since it’s an effective and impactful way to attract leads, encourage loyalty, and gain customers, every company — no matter how large or small — finds a way to tap into this vast opportunity. That’s why it’s so important to celebrate diversity, creativity and genius when a brand goes above and beyond to develop something special and unique. As the industry meets modern demands, we can’t wait to see what brilliant leaders and creatives will dream up. While we don’t like to pick favorites, [here are the stand-out digital advertising campaigns from 2019]( that impressed us all. [View Campaigns]( Video Spotlight Interview with Lisa McKnight, Mattel on How the Barbie Brand is Evolving Lisa Mcknight, SVP & Global Head of Mattel discusses how the company has evolved and modernized the Barbie brand in an effort to make Barbie a better role model and empower young girls. [View Interview]( IAB NewFronts West Takeaways nfw-highlights.png IAB NewFronts West, the marketplace where creativity meets innovative new formats, took place on Sept. 11-12 in Hollywood. Over 500 brands, agencies, and content creators attended the two-day marketplace and showcase in Hollywood, CA to forge content and media deals. Around the theme of “Relationships Matter. Take a Stand,” the 2019 Newfronts West explored the many ways brands are “taking stands” in order to build better relationships with their media partners and a new generation of consumers. [View Takeaways]( Advertisers of New York: Scott Donaton, Global Chief Creative Officer, Digitas [advertisers-of-new-york-scott-donaton-digitas.png]( [Advertisers of New York]( highlights the decision makers, shakers, and movers that are having an impact in the digital advertising and media industry. Scott Donaton, Global Chief Creative Officer of Digitas sat down with us to tell us his advertising journey. [Read More]( Kickstarting Creative Success [Untitled design (33).png]( Creative planning, media planning, and defining brand objectives often happen in siloed paths when kickstarting a creative campaign. When this happens, the marketer can end up with creative that does not align with the media plan or the brand objectives leading to ineffective campaigns, unnecessary change orders, and wasted money. The purpose of this guide is to highlight the key steps that marketers should consider before campaign kick-off. [Read More]( Advertisers of the West: Tressie Lieberman, VP of Digital Marketing & Off-Premise, Chipotle [advertisers-of-the-west-tressie-lieberman-chipotle-2.png]( [Advertisers of the West]( is a continuation of IAB's Advertisers of New York series, highlighting the West Coast decision makers, shakers, and movers that are having an impact in the digital advertising and media industry. [Read]( Tressie Lieberman's story. [Read More]( Video Spotlight IAB Founders Stories | Care/of Watch our latest Founders Story to learn how Craig Elbert and Akash Shah, Co-Founders of Care/of, built their direct-to-consumer health and wellness brand. Join Craig and Akash at the 2019 IAB Direct Brand Summit on November 20-21 in NYC. The IAB Direct Brand Summit: The Second Wave - The Experience Experience will focus on how to create exceptional consumer experiences both on and offline and drive results. 2019 Direct Brand Summit November 21-21 | New York, NY [DBS2019.png]( The IAB Direct Brand Summit was the first conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Now in its second year, the IAB Direct Brand Summit: The Second Wave - The Experience Experience will provide actionable advice and proven strategies focused on creating exceptional consumer experiences both on and offline. Hear from industry leading speakers from Brooklinen, Burrow, Mattress Firm, P&G, Purple, Rothy’s, UNTUCKit, Wander Beauty, & more! [Register Here]( UPCOMING IAB EVENTS #IamRemarkable September 24, 2019 [More Info]( Women Visionaries Town Hall September 24, 2019 [More Info]( New Training: Audio 360 October 1, 2019 [More Info]( IAB Podcast Upfront | SOLD OUT October 16, 2019 [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016