Upcoming@IAB

September 13, 2019 CONNECT WITH US: SPOTLIGHT Are You Ready? CCPA and Looming New Privacy Regulations [IAB CCPA Webinar]( The State of California enacted into law the California Consumer Privacy Act (CCPA), which will go into effect on January 1, 2020. Experts estimate that the CCPA will apply to more than 500,000 U.S. Companies, reaching businesses of various sizes in virtually every sector. Is your business prepared for when CCPA takes effect? Over 700 executives from 300+ IAB member companies have attended our consumer privacy compliance webinars to understand what will happen when CCPPA takes effect. Check out our [next webinar]( on September 25 or j oin us on [September 17th]( where we'll introduce our anticipated CCPA industry compliance solution and highlight IAB Tech Lab’s work on the topic. Privacy is everyone’s business… make sure it’s yours. [Find Out More]( IAB Tech Lab Proposes Replacing the Internet Cookie [IAB CCPA Webinar]( IAB Tech Lab proposes the establishment of a standardized user token — a shared technical mechanism for information, controlled by consumers — to which a consumer’s privacy settings and preferences may be attached and broadcast to all companies. Only one thing will serve to truly provide consumers with meaningful privacy that aligns harmoniously with other vital social, cultural, legal, and economic norms and expectations. We must work collaboratively across industries, governments, and NGOs to develop new technical standards that support continued innovation on a bedrock of consumer trust, privacy, and security.” [Read More]( 2019 Direct Brand Summit | NEW SPEAKERS ADDED November 21-21 | New York, NY [DBS2019.png]( The IAB Direct Brand Summit was the first conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Now in its second year, the IAB Direct Brand Summit: The Second Wave - The Experience Experience will provide actionable advice and proven strategies focused on creating exceptional consumer experiences both on and offline. Hear from industry leading speakers from Bark, Bonobos, Candid, J.Crew, Le Tote, Ro, Purple, The Hershey Company, & more! [Register Here]( Video Spotlight IAB Founders Stories | Wander Beauty Discover how Divya Gugnani, Co-Founder and CEO of Wander Beauty set out to create a direct-to-consumer beauty line with fewer, better beauty essentials. Join Divya at the 2019 IAB Direct Brand Summit on November 20-21 in NYC. The IAB Direct Brand Summit: The Second Wave - The Experience Experience will focus on how to create exceptional consumer experiences both on and offline and drive results. Register [here](. Join Us for the Next IAB Women Visionaries Town Hall [( IAB Women Visionaries Town Hall offers lessons in leadership and real-world advice to advance women’s carrer trajectories, celebrate women visionaries, and empower the next generation of leaders. Join us on September 24th at 8:30 AM for "Becoming an Authentic Leader," a town hall discussion with Kathy Kayse, Chief Media Outreach and Strategic Partnerships Officer at The Ad Council and Michelle Klein Vice President, Global Business and Customer Marketing at Facebook as they explore the topic of "authentic leadership." [Register Here]( IAB Tech Lab Data Responsibility Innovation Day | ALMOST SOLD OUT September 19 | San Francisco, CA [DATARESP.png]( Join IAB Tech Lab in San Francisco on September 19 for our Data Responsibility Innovation Day, focusing on how identity, data, and privacy are changing digital advertising practices and technologies. Join other product, engineering, and tech-savvy business leaders to discuss real standard-based, technical solutions to our industry’s most pressing challenges. In over 20 sessions organized within four tailored themes – policy evolution, browsers & the third-party ecosystem, data quality & accuracy, and cross-device targeting & measurement – we’ll explore what’s available today, what else we need to develop together, and how your company can future-proof itself in this rapidly-changing landscape. Check out the full agenda [here](. [Register Now]( IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework [Upcoming-Board-Image 5.png]( [IAB Europe](, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with [IAB Tech Lab]( announced the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF 2.0 is an industry tool that supports companies within the digital advertising ecosystem as they manage compliance obligations under the GDPR and ePrivacy directive. This follows a 12-month review period which has included market feedback from all sectors of the digital advertising industry, notably publishers, and nine meetings with Data Protection Authorities (DPAs) throughout Europe. [Read More]( UPCOMING IAB EVENTS IAB CCPA Legal Summit September 17, 2019 [More Info]( DOOH Webinar September 18, 2019 [More Info]( Women Visionaries Town Hall September 24, 2019 [More Info]( CCPA, GDPR, Congress, and More September 25, 2019 [More Info]( CCPA, GDPR, Congress, and More September 30, 2019 [More Info]( IAB Brand Council: From Showroom to Shop October 21, 2019 [More Info]( IAB Podcast Upfront 2019 | SOLD OUT October 16, 2019 | New York, NY [Podcast Upfront Marketo 600x300.png]( A special one-day marketplace designed for advertisers and media buyers to preview the latest in innovative podcast programming from some of the biggest names in the digital audio arena. The event aims to educate and raise awareness around the power of podcasts as a valuable platform to reach consumers. Presenters will share their content offerings and opportunities with which advertisers can effectively align their brands. [Join the Wait List]( Privacy Watchdog Provides Consumers Notice and Choice about Ads on Restaurant Websites and Weight Loss App The DAA Principles bring privacy best practices to interest-based advertising (IBA), and the Accountability Program monitors websites across the Internet to ensure companies conform their practices with these Principles. Beyond its efforts on the web, the Accountability Program employs a number of technologies to monitor the vast mobile app marketplace for compliance with the DAA Principles. As a member of the DAA, IAB is committed to providing its members with the resources needed to be in compliance with the industry's privacy practices. [Read More]( [View IAB Resources on Privacy]( Learning & Development Digital Buying & Planning Certification Exam Prep Webinar September 9-12, 2019 [More Info]( Programmatic 360: Automation Decoded September 18, 2019 | NYC [More Info]( Data 360 September 26, 2019 | San Francisco [More Info]( Audio 360 October 1, 2019 | NYC [More Info]( Digital Fundamentals October 3, 2019 | NYC [More Info]( Half of U.S. Consumers Now Buying Disruptor Brands [IAB Disruptor Brands.png]( New IAB research reveals Disruptor Brands impact on consumers brand choices. The consumer motivation and brand journey—from discovery through purchase—as well as the attitudes about brand loyalty have been forever changed. This study also sizes and clarifies the audience (e.g., Disruptor Brand consumers now comprise 48 percent of all U.S consumers ages 13+), is younger, has a higher household income and are choosing brands that help them self-express. One in every three Disruptor consumers has been identified by IAB as a “Super Influencer”, defined in this study as those who deliberately take the time to re-post brand-centric content and/or leverage their chosen brands by creating UGC to amplify their status as Influencer. [Read more]( IAB Members: Committee and Council Meetings 2019 Q4 Digital Video Committee Meeting October 7, 2019 | NYC [More Info]( Q4 2019 Audio Committee Call October 14, 2019 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016