Upcoming@IAB

August 30, 2019 CONNECT WITH US: SPOTLIGHT 2019 NewFronts West | Presenters Just Announced September 11-12, 2019 | Hollywood, CA IAB is heading West for a second year in Los Angeles. The “[2019 NewFronts West: Relationships Matter. Take a Stand](.” will explore the many ways that brands are “taking stands” in order to build better relationships with a passionate generation of consumers. From new and returning shows to branded content opportunities and innovative platforms, be prepared to get inspired and create together. Stay tuned for an exciting two-day line-up of presentations, insights, celebrities, and connections. Learn more about the event, sponsorship opportunities, and new speakers [here](. [Request an invite]( IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework [Upcoming-Board-Image 5.png]( [IAB Europe](, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with [IAB Tech Lab]( announced the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF 2.0 is an industry tool that supports companies within the digital advertising ecosystem as they manage compliance obligations under the GDPR and ePrivacy directive. This follows a 12-month review period which has included market feedback from all sectors of the digital advertising industry, notably publishers, and nine meetings with Data Protection Authorities (DPAs) throughout Europe. [Read More]( Are You Ready? CCPA and Looming New Privacy Regulations – Join the IAB Webinar on September 5 [IAB CCPA Webinar]( 551 executives from 220 IAB member companies have attended this quarter’s IAB webinars on consumer privacy compliance. Were you one of them? If not, join our next webinar on how to prepare for the Consumer California Privacy Act. You’ll walk away with an understanding of what will happen when CCPA takes effect on January 1, 2020. Don’t miss this opportunity to learn how your company can be in compliance. Remember – privacy is everyone’s business… including yours. [Register Here]( Join us for the #IamRemarkable Workshop [Upcoming-Board-Image 5.png]( Come experience #IamRemarkable and learn the importance of self-promotion in your career. #IamRemarkable was created based on research which showed that individuals who lack the ability to sell themselves are likely to languish behind their self-promoting peers. This Google-backed, global initiative strives to empower women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond. You will leave equipped with the tools to develop these skills and learn to support others who self-promote. This workshop is open to everyone. [Register Here]( Video Spotlight IAB Founders Stories | Care/of Watch our latest Founders Story to learn how Craig Elbert and Akash Shah, Co-Founders of Care/of, built their direct-to-consumer health and wellness brand. Join Craig and Akash at the 2019 IAB Direct Brand Summit on November 20-21 in NYC. The IAB Direct Brand Summit: The Second Wave - The Experience Experience will focus on how to create exceptional consumer experiences both on and offline and drive results. Register here: [( IAB Tech Lab Data Responsibility Innovation Day Event [DATARESP.png]( Join IAB Tech Lab in San Francisco on September 19th for our Data Responsibility Innovation Day, where we will dive into the technical, economic, and political future of the data supply-chain. You’ll be joined by other product, engineering and tech-savvy business leaders to discuss the opportunities and challenges of data collection, activation, and omni-channel measurement within a rapidly shifting technical and policy environment. [Register Now]( B2B Account Based Marketing Playbook [Untitled design (1).png]( This Playbook is designed to help B2B marketers understand the necessity of having a digital approach to optimize ABM, understand how to identify audiences effectively and execute ABM in the digital marketplace with the goal of continued adoption. With the right information and appropriate tools, ABM can be an effective way for B2B marketers to gain quality leads, loyal customers and grow their businesses. [Read the Blog]( [View the Playbook]( 2019 Direct Brand Summit November 21-21 | New York, NY [DBS2019.png]( The IAB Direct Brand Summit was the first conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Now in its second year, the IAB Direct Brand Summit: The Second Wave - The Experience Experience will provide actionable advice and proven strategies focused on creating exceptional consumer experiences both on and offline. Hear from industry leading speakers from Brooklinen, Burrow, Mattress Firm, P&G, Purple, Rothy’s, UNTUCKit, Wander Beauty, & more! [Register Here]( The California Consumer Privacy Act Will Have a Significant Business Impact on the Digital Ad Industry [Image (1).png]( The State of California enacted into law the California Consumer Privacy Act (CCPA), which will go into effect on January 1, 2020. Experts estimate that the CCPA will apply to more that 500,000 U.S. Companies, reaching businesses of various sizes in virtually every sector. The CCPA will have profound implications for the digital advertising industry. Stay in the know by visiting the resource hub on IAB's website. [Visit Now]( UPCOMING IAB EVENTS 2019 NewFronts West September 11-12, 2019 [More Info]( DOOH Webinar September 18, 2019 [More Info]( IAB Tech Lab Innovation Day September 19, 2019 [More Info]( #IamRemarkable September 24, 2019 [More Info]( Women Visionaries Town Hall September 24, 2019 [More Info]( IAB Podcast Upfront 2019 October 16, 2019 | New York, NY [Podcast Upfront Marketo 600x300.png]( A special one-day marketplace designed for advertisers and media buyers to preview the latest in innovative podcast programming from some of the biggest names in the digital audio arena. The event aims to educate and raise awareness around the power of podcasts as a valuable platform to reach consumers. Presenters will share their content offerings and opportunities with which advertisers can effectively align their brands. [Request an Invite]( Learning & Development Digital Buying & Planning Certification Exam Prep Webinar September 9-12, 2019 [More Info]( Programmatic 360: Automation Decoded September 18, 2019 | NYC [More Info]( Data 360 September 26, 2019 | San Francisco [More Info]( Audio 360 October 1, 2019 | NYC [More Info]( Digital Fundamentals October 3, 2019 | NYC [More Info]( Half of U.S. Consumers Now Buying Disruptor Brands [IAB Disruptor Brands.png]( New IAB research reveals Disruptor Brands impact on consumers brand choices. The consumer motivation and brand journey—from discovery through purchase—as well as the attitudes about brand loyalty have been forever changed. This study also sizes and clarifies the audience (e.g., Disruptor Brand consumers now comprise 48 percent of all U.S consumers ages 13+), is younger, has a higher household income and are choosing brands that help them self-express. One in every three Disruptor consumers has been identified by IAB as a “Super Influencer”, defined in this study as those who deliberately take the time to re-post brand-centric content and/or leverage their chosen brands by creating UGC to amplify their status as Influencer. [Read more]( Six Tips to Build a Culture of Learning [Learning Culture.png]( If you are tasked with bringing Learning & Development to the forefront of your team, or you are looking to learn more about what it is like to do so, we have six tips from our industry expert to help you jump start the process and gain a competitive advantage in the industry. [Read More]( IAB Members: Committee and Council Meetings 2019 Q4 Digital Video Committee Meeting October 7, 2019 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . 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