Upcoming@IAB

August 16, 2019 CONNECT WITH US: SPOTLIGHT Are You Ready? CCPA and Looming New Privacy Regulations – Join the IAB Webinar Next Thursday [Upcoming-Board-Image 5.png]( IAB is in the middle of critical conversations about the protection of personal information, what companies need to do to prepare for the California Consumer Privacy Act (CCPA), and what to expect from Congress and other state legislatures in 2020. In this webinar, you will learn how IAB can help you and your business prepare for the impact of CCPA, GDPR, and other regulations at the state, federal. and global level. You’ll walk away with an understanding of what will happen when CCPA takes effect on January 1, 2020. Don’t miss this opportunity to learn how your company can be in compliance. [Register Here]( B2B Account Based Marketing Playbook [Untitled design (1).png]( This Playbook is designed to help B2B marketers understand the necessity of having a digital approach to optimize ABM, understand how to identify audiences effectively and execute ABM in the digital marketplace with the goal of continued adoption. With the right information and appropriate tools, ABM can be an effective way for B2B marketers to gain quality leads, loyal customers and grow their businesses. [Read the Blog]( [View the Playbook]( 2019 NewFronts West | Presenters Just Announced September 11-12, 2019 | Hollywood, CA IAB is heading West for a second year of digital in Los Angeles. The “[2019 NewFronts West: Relationships Matter. Take a Stand](.” will explore the many ways that brands are “taking stands” in order to build better relationships with a passionate generation of consumers. From new and returning shows to branded content opportunities and innovative platforms, be prepared to get inspired and create together. Stay tuned for an exciting two-day line-up of presentations, insights, celebrities, and connections. Learn more about the event, sponsorship opportunities, and new speakers [here](. [Request an invite]( Video Spotlight IAB Direct Brand Summit The IAB Direct Brand Summit is the leading brand conference that provides actionable advice and proven strategies for the modern marketer looking to grow their brand. The IAB Direct Brand Summit: The Second Wave - The Experience Experience will focus on how to create exceptional consumer experiences both on and offline and drive results. Find out more [here](. Six Tips to Build a Culture of Learning [Learning Culture.png]( If you are tasked with bringing Learning & Development to the forefront of your team, or you are looking to learn more about what it is like to do so, we have six tips from our industry expert to help you jump start the process and gain a competitive advantage in the industry. [Read More]( IAB Internet Advertising Revenue Report Conducted by PricewaterhouseCoopers (PWC) [Untitled design (2).png]( The results of IAB’s Internet Advertising Revenue Report, a survey conducted independently by PricewaterhouseCoopers, are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services, Email providers, as well as other companies selling online advertising. [Read More]( The California Consumer Privacy Act Will Have a Significant Business Impact on the Digital Ad Industry [Image (1).png]( The State of California enacted into law the California Consumer Privacy Act (CCPA), which will go into effect on January 1, 2020. Experts estimate that the CCPA will apply to more that 500,000 U.S. Companies, reaching businesses of various sizes in virtually every sector. The CCPA will have profound implications for the digital advertising industry. Stay in the know by visiting the resource hub on IAB's website. [Visit Now]( 2019 Direct Brand Summit November 21-21 | New York, NY [DBS2019.png]( The IAB Direct Brand Summit was the first conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Now in its second year, the IAB Direct Brand Summit: The Second Wave - The Experience Experience will provide actionable advice and proven strategies focused on creating exceptional consumer experiences both on and offline. Hear from industry leading speakers from Brooklinen, Burrow, Mattress Firm, P&G, Purple, Rothy’s, UNTUCKit, Wander Beauty, & more! [Register Here]( UPCOMING IAB EVENTS 2019 NewFronts West September 11-12, 2019 [More Info]( DOOH Webinar September 18, 2019 [More Info]( IAB Tech Lab Innovation Day September 19, 2019 [More Info]( #IamRemarkable September 24, 2019 [More Info]( Women Visionaries Town Hall September 24, 2019 [More Info]( Half of U.S. Consumers Now Buying Disruptor Brands [IAB Disruptor Brands.png]( New IAB research reveals Disruptor Brands impact on consumers brand choices. The consumer motivation and brand journey—from discovery through purchase—as well as the attitudes about brand loyalty have been forever changed. This study also sizes and clarifies the audience (e.g., Disruptor Brand consumers now comprise 48 percent of all U.S consumers ages 13+), is younger, has a higher household income and are choosing brands that help them self-express. One in every three Disruptor consumers has been identified by IAB as a “Super Influencer”, defined in this study as those who deliberately take the time to re-post brand-centric content and/or leverage their chosen brands by creating UGC to amplify their status as Influencer. [Read more]( IAB Tech Lab Data Responsibility Innovation Day Event - Early Bird Still Available [DATARESP.png]( Join IAB Tech Lab on September 19th in San Francisco for our inaugural Data Responsibility Innovation Day, the must-attend conference in which we dive into the technical, economic, and political future of the data supply-chain. You'll be joined by other product, engineering, and tech-savvy business leaders to discuss the opportunities and challenges of data collection, activation, and omni-channel measurement within a rapidly shifting technical and policy environment. Check out the newly added featured sessions. . [Register Now]( IAB Podcast Upfront 2019 October 16, 2019 | New York, NY [Podcast Upfront Marketo 600x300.png]( A special one-day marketplace designed for advertisers and media buyers to preview the latest in innovative podcast programming from some of the biggest names in the digital audio arena. The event aims to educate and raise awareness around the power of podcasts as a valuable platform to reach consumers. Presenters will share their content offerings and opportunities with which advertisers can effectively align their brands. [Request an Invite]( Learning & Development Digital Fundamentals August 21, 2019 | NYC [More Info]( Digital Buying & Planning Certification Exam Prep Webinar September 9-12, 2019 [More Info]( Programmatic 360: Automation Decoded September 18, 2019 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016