Upcoming@IAB

August 2, 2019 CONNECT WITH US: SPOTLIGHT Are You Ready? CCPA and Looming New Privacy Regulations – Join the IAB Webinar Next Thursday [Upcoming-Board-Image 5.png]( IAB is in the middle of the most critical conversations about how personal information is protected, what companies need to do to prepare for the California Consumer Privacy Act (CCPA), and what to expect from Congress and other state legislatures in 2020. In this webinar, you will learn how IAB can help you and your business prepare for the impact of CCPA, GDPR, and other regulations at the state, federal. and global level. You’ll walk away with an overview of state and federal laws being written and a better understanding of what will happen when CCPA takes effect on January 1, 2020. Don’t miss this opportunity to learn how your company can come into compliance. [Register Here]( IAB Board Hears from High-Ranking Officials in DC [Upcoming-Board-Image 5.png]( Last month, IAB’s Board of Directors met in DC for a day of conversations with key Members of Congress, federal agency officials, and top administration representatives. They were given a rare, inside look at the moving parts and viewpoints behind the policy discussions in DC, and the forces pushing against a preemptive federal standard. [Read More]( 2019 NewFronts West | NEW SPEAKERS ADDED September 11-12, 2019 | Hollywood, CA After the successful 2019 Digital Content NewFronts in NYC in May, IAB is heading West for a second year of digital content extravaganza in Los Angeles. The “[2019 NewFronts West: Relationships Matter. Take a Stand](.” will explore the many ways that brands are “taking stands” in order to build better relationships with a passionate generation of consumers. From new and returning shows to branded content opportunities and innovative platforms, be prepared to get inspired and to create together. Stay tuned for an exciting two-day line-up of presentations, insights, celebrities, and connections. Learn more about the event, sponsorship opportunities, and new speakers [here](. [Request an invite]( Video Spotlight Check out Highlights From the 2018 NewFronts West in Hollywood, CA View the highlights from the 2018 NewFronts West in Hollywood, California. Themed "Hello LA: Where Ideas meet Content," last year's event gathered marketers and media planners from brands and agencies to preview the latest offering in digital video original programming. Click [here]( for more information on this year's NewFronts West. IAB Calls For CCPA Fix [fixccpa_600by300.png]( IAB joined with other leading advertising trade associations in urging California policymakers to fix a key concern with the California Consumer Privacy Act (CCPA). As currently enacted, CCPA would force companies to connect with non-identifiable information, such as Device IDs, with consumers' real names and personal identities, so they can respond to requests under the CCPA. This would create unnecessary privacy risks for consumers and compliance challenges for IAB members. IAB is encouraging an amendment to CCPA that would help prevent this outcome. To learn more about our proposal on this issue, including a copy of the proposed amendment, visit [www.fixCCPA.com]( [Learn More]( The California Consumer Privacy Act Will Have a Significant Business Impact on the Digital Ad Industry [Image (1).png]( The State of California enacted into law the California Consumer Privacy Act (CCPA), which will go into effect on January 1, 2020. Experts estimate that the CCPA will apply to more that 500,000 U.S. Companies, reaching businesses of various sizes in virtually every sector. The CCPA will have profound implications for the digital advertising industry. Stay in the know by visiting the resource hub on IAB's website. [Visit Now]( Half of U.S. Consumers Now Buying Disruptor Brands [IAB Disruptor Brands.png]( New IAB research reveals Disruptor Brands impact on consumers brand choices. The consumer motivation and brand journey—from discovery through purchase—as well as the attitudes about brand loyalty have been forever changed. This study also sizes and clarifies the audience (e.g., Disruptor Brand consumers now comprise 48 percent of all U.S consumers ages 13+), is younger, has a higher household income and are choosing brands that help them self-express. One in every three Disruptor consumers has been identified by IAB as a “Super Influencer”, defined in this study as those who deliberately take the time to re-post brand-centric content and/or leverage their chosen brands by creating UGC to amplify their status as Influencer. [Read more]( The Direct Brand Economy Is The New Direct Line For Women [SHIFT Blog #9 - Upcoming.png]( The direct brand economy has created an unprecedented opportunity for women to build companies and becoming entrepreneurs. In our latest Shift series blog, Anna Bager examines how direct-to-consumer female founders are breaking barriers and becoming successful with their direct brands. [Read More]( UPCOMING IAB EVENTS Account-based Marketing in an Omnichannel World Town Hall August 6, 2019 [More Info]( 2019 NewFronts West September 11-12, 2019 [More Info]( DOOH Webinar September 18, 2019 [More Info]( IAB Tech Lab Innovation Day September 19, 2019 [More Info]( IAB Tech Lab Data Responsibility Innovation Day Event - Early Bird Still Available [DATARESP.png]( Join IAB Tech Lab on September 19th in San Francisco for our inaugural Data Responsibility Innovation Day, the must-attend conference in which we dive into the technical, economic, and political future of the data supply-chain. You'll be joined by other product, engineering, and tech-savvy business leaders to discuss the opportunities and challenges of data collection, activation, and omni-channel measurement within a rapidly shifting technical and policy environment. Check out the newly added featured sessions. . [Register Now]( 2019 Direct Brand Summit November 21-21 | New York, NY [DBS2019.png]( The IAB Direct Brand Summit was the first conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Now in its second year, the IAB Direct Brand Summit: The Second Wave - The Experience Experience will provide actionable advice and proven strategies focused on creating exceptional consumer experiences both on and offline. Hear from industry leading speakers from Brooklinen, Burrow, Mattress Firm, P&G, Purple, Rothy’s, UNTUCKit, Wander Beauty, & more! [Register Here]( Data Collection Best Practices: Data Transparency Standard & Compliance Program [Data Label Image.png]( IAB Tech Lab completed version 1.0 of its Data Transparency Standard and Compliance Program. Available for adoption now, these programs are aimed at establishing minimum disclosure and transparency standards for any company that collects audience data for targeting, personalization, or measurement of digital advertising, and ultimately to encourage more informed data usage. [Learn More]( Learning & Development Digital Fundamentals August 21, 2019 | NYC [More Info]( Digital Buying & Planning Certification Exam Prep Webinar September 9-12, 2019 [More Info]( Programmatic 360: Automation Decoded September 18, 2019 | NYC [More Info]( IAB Podcast Upfront 2019 October 16, 2019 | New York, NY [Podcast Upfront Marketo 600x300.png]( A special one-day marketplace designed for advertisers and media buyers to preview the latest in innovative podcast programming from some of the biggest names in the digital audio arena. The event aims to educate and raise awareness around the power of podcasts as a valuable platform to reach consumers. Presenters will share their content offerings and opportunities with which advertisers can effectively align their brands. [Request an Invite]( IAB Leadership Training: Media Sales [proxyAsset.png]( You’re at the top of your media sales game. Make sure you stay there with IAB Leadership Training: Media Sales. Learn how to build and run an innovative sales team in today’s rapidly evolving digital ecosystem. [Read More]( Third Annual Podcast Ad Revenue Study by IAB and PwC Reports Significant Growth The third annual Podcast Revenue Report by IAB and PwC confirms solid and increasing growth in the US podcast advertising marketplace. The report, which surveyed top US revenue producing podcast companies on various data points, reports continued growth trends at the individual publisher level. The report adds an independent market sizing element, which echoes the pattern of increasing marketwide revenues into 2021 and beyond. Don't miss IAB's [2019 Podcast Upfront]( on September 23rd in NYC. [Read More]( IAB Members: Committee and Council Meetings IAB Tech Lab Council- Q3 Meeting August 7, 2019 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016