Upcoming@IAB

July 19, 2019 CONNECT WITH US: SPOTLIGHT 2019 NewFronts West: Relationships Matter. Take a Stand. September 11-12, 2019 | Hollywood, CA IAB is heading West again this fall with the [2019 NewFronts West](, a two-day conference and marketplace where creativity meets innovative new formats. This is an expansion of the Spring NewFronts to create a year-long original video content dialogue inclusive of NYC and now LA, and another chance for brands, agencies, and publishers to connect, share, and create new partnerships. The “[2019 NewFronts West: Relationships Matter. Take a Stand.](” will explore the many ways that brands are “taking stands” in order to build better relationships with a passionate generation of consumers. It will not only bring together content creators, celebrity talents, brand marketers, media planners/buyers, and publishers to forge content and media deals, but it will also serve as a forum for leaders to share insights and explore innovations that will advance the entire digital media and marketing landscape. Learn more about the event and sponsorship opportunities [here](. [Request an invite]( The Impact of Direct Brand Across the Path to Purchase [IAB Disruptor Brands.png]( New IAB research reveals Disruptor Brands impact on consumers brand choices. The consumer motivation and brand journey—from discovery through purchase—as well as the attitudes about brand loyalty have been forever changed. This study also sizes and clarifies the audience (e.g., Disruptor consumers now comprise 48 percent of all U.S consumers ages 13+), is younger, has a higher household income and are choosing brands that help them self-express. One in every three Disruptor consumers has been identified by IAB as a “Super Influencer”, defined in this study as those who deliberately take the time to re-post brand-centric content and/or leverage their chosen brands by creating UGC to amplify their status as Influencer. [Read more]( IAB Calls For CCPA Fix [fixccpa_600by300.png]( IAB joined with other leading advertising trade associations in urging California policymakers to fix a key concern with the California Consumer Privacy Act (CCPA). As currently enacted, CCPA would force companies to connect with non-identifiable information, such as Device IDs, with consumers' real names and personal identities, so they can respond to requests under the CCPA. This would create unnecessary privacy risks for consumers and compliance challenges for IAB members. IAB is encouraging an amendment to CCPA that would help prevent this outcome. To learn more about our proposal on this issue, including the text of the proposed amendment, visit www.fixCCPA.com [Learn More]( Video Spotlight 2018 NewFronts West Highlights View the highlights from the 2018 NewFronts West in Hollywood, California. Themed "Hello LA: Where Ideas meet Content," last year's event gathered marketers and media planners from brands and agencies to preview the latest offering in digital video original programming. Click [here]( for more information on this year's NewFronts West. 2019 IAB Programmatic Symposium :Transformation and Growth in a Data-Driven World September 23, 2019 | New York, NY Personalized, data-driven experiences are the driving force behind consumer engagement and business growth. The 2019 IAB Programmatic Symposium is the must-attend event for brand marketers, agency executives, and media publishers looking to succeed in the programmatic space. Attendees will learn the latest strategies for delivering individualized experiences while navigating a complex data landscape. [Register Here]( Data Collection Best Practices: Data Transparency Standard & Compliance Program [Data Label Image.png]( IAB Tech Lab completed version 1.0 of its Data Transparency Standard and Compliance Program. Available for adoption now, these programs are aimed at establishing minimum disclosure and transparency standards for any company that collects audience data for targeting, personalization, or measurement of digital advertising, and ultimately to encourage more informed data usage. [Learn More]( IAB Tech Lab Data Responsibility Innovation Day Event - Early Bird Still Available [DATARESP.png]( Data transparency, consumer privacy, and identity are important topics for all businesses in the digital advertising ecosystem to navigate new regulations and best practices. The IAB Tech Lab [Data Responsibility Innovation Day]( will bring together senior-level product, engineering, and tech-savvy business leaders to discuss the opportunities and challenges of data collection, activation, and omni-channel measurement within a rapidly shifting technical and policy environment. [Register Now]( UPCOMING IAB EVENTS IAB Inside Influencer/UGC Marketing Day July 22, 2019 [More Info]( Measurement & User Experience Open Forum July 23, 2019 [More Info]( Account-based Marketing in an Omnichannel World Town Hall August 6, 2019 [More Info]( 2019 NewFronts West September 11-12, 2019 [More Info]( IAB Tech Lab Innovation Day September 19, 2019 [More Info]( 6 Tips For Success In The Direct Brand Economy [6 Tips for Success in the Direct Brand Economy (1).png]( Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy. [View the Infographic]( IAB Podcast Upfront 2019 October 16, 2019 | New York, NY Podcast Upfront Marketo 600x300.png A special one-day marketplace designed for advertisers and media buyers to preview the latest in innovative podcast programming from some of the biggest names in the digital audio arena. The event aims to educate and raise awareness around the power of podcasts as a valuable platform to reach consumers. Presenters will share their content offerings and opportunities with which advertisers can effectively align their brands. [Request an Invite]( Four Winning Approaches to Building Communities in the New Brand Space [four-winning-bike-people .png]( In the direct brand economy, companies are increasingly leveraging their communities. Check out four distinct and effective approaches for great community building, each of which can be used to build stronger brand affinity and engagement for your brand growth. [Read More]( Learning & Development Digital Fundamentals August 21, 2019 | NYC [More Info]( Digital Buying & Planning Certification Exam Prep Webinar September 9-12, 2019 [More Info]( Programmatic 360: Automation Decoded September 18, 2019 | NYC [More Info]( The CA Consumer Privacy Act Will Have a Significant Business Impact on the Digital Ad Industry [Image (1).png]( The State of California enacted into law the California Consumer Privacy Act (CCPA), which will go into effect on January 1, 2020. Experts estimate that the CCPA will apply to more that 500,000 U.S. Companies, reaching businesses of various sizes in virtually every sector. The CCPA will have profound implications for the digital advertising industry. Stay in the know by visiting the resource hub on IAB's website. [Visit Now]( Third Annual Podcast Ad Revenue Study by IAB and PwC Reports Significant Growth The third annual Podcast Revenue Report by IAB and PwC confirms solid and increasing growth in the US podcast advertising marketplace. The report, which surveyed top US revenue producing podcast companies on various data points, reports continued growth trends at the individual publisher level. The report adds an independent market sizing element, which echoes the pattern of increasing marketwide revenues into 2021 and beyond. Don't miss IAB's [2019 Podcast Upfront]( on September 23rd in NYC. [Read More]( IAB Members: Committee and Council Meetings IAB Data Center of Excellence 2019 Q3 All Committee Meeting July 25, 2019 | NYC [More Info]( IAB Q3 Research Council Meeting July 31, 2019 | NYC [More Info]( IAB Tech Lab Council- Q3 Meeting August 7, 2019 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016