Upcoming@IAB

July 05, 2019 CONNECT WITH US: SPOTLIGHT Data Collection Best Practices: Data Transparency Standard & Compliance Program [Data Label Image.png]( IAB Tech Lab completed version 1.0 of its Data Transparency Standard and Compliance Program. Available for adoption now, these programs are aimed at establishing minimum disclosure and transparency standards for any company that collects audience data for targeting, personalization, or measurement of digital advertising, and ultimately to encourage more informed data usage. [Learn More]( 6 Tips For Success In The Direct Brand Economy [6 Tips for Success in the Direct Brand Economy (1).png]( Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy. [View the Infographic]( Demystifying App-ads.txt: Fight Inventory Fraud in Mobile Apps and OTT App-ads.txt is an extension of the original ads.txt standard, which provides a mechanism for content owners to declare their authorized digital sellers. The specification supports mobile app, OTT, and any other app inventory. The final app-ads.txt supports one of the most anticipated industry initiatives, and will usher in a wave of adoption by app developers and programmatic media buyers. Learn more in the latest blog post here. [Learn More]( Video Spotlight IAB NexGen Marketing Conference 2019 Highlights Modern brands are creating impactful campaigns that seamlessly weave into the new media patchwork, using the variety of platforms to their advantage. Learn how Cadillac and Rokkan designed a cohesive campaign—founded in human insights—that encompassed all digital platforms, amplified the brand message to create meaningful experiences for consumers to share their stories.Catch other highlights [here](. 2019 NexGen Marketing Conference Highlights [NexGen Email (1).png]( The IAB NexGen Marketing Conference took place on June 5th and brought together over 360 executives from across the digital ecosystem to discuss how modern marketers are utilizing data, mobile, and video-driven marketing strategies. Read the key takeaways from the event. [Read More]( 2019 NewFronts West: Relationships Matter. Take a Stand. September 11-12, 2019 | Hollywood, CA IAB is heading West again this fall with the [2019 NewFronts West](, a two-day conference and marketplace where creativity meets innovative new formats. This is an expansion of the Spring NewFronts to create a year-long original video content dialogue inclusive of NYC and now LA, and another chance for brands, agencies, and publishers to connect, share, and create new partnerships. The “[2019 NewFronts West: Relationships Matter. Take a Stand.](” will explore the many ways that brands are “taking stands” in order to build better relationships with a passionate generation of consumers. It will not only bring together content creators, celebrity talents, brand marketers, media planners/buyers, and publishers to forge content and media deals, but it will also serve as a forum for leaders to share insights and explore innovations that will advance the entire digital media and marketing landscape. Learn more about the event and sponsorship opportunities [here](. [Request an invite]( Third Annual Podcast Ad Revenue Study by IAB and PwC Reports Significant Growth The third annual Podcast Revenue Report by IAB and PwC confirms solid and increasing growth in the US podcast advertising marketplace. The report, which surveyed top US revenue producing podcast companies on various data points, reports continued growth trends at the individual publisher level. The report adds an independent market sizing element, which echoes the pattern of increasing marketwide revenues into 2021 and beyond. Don't miss IAB's [2019 Podcast Upfront]( on September 23rd in NYC. [Read More]( 2019 IAB Programmatic Symposium :Transformation and Growth in a Data-Driven World September 23, 2019 | New York, NY Personalized, data-driven experiences are the driving force behind consumer engagement and business growth. The 2019 IAB Programmatic Symposium is the must-attend event for brand marketers, agency executives, and media publishers looking to succeed in the programmatic space. Attendees will learn the latest strategies for delivering individualized experiences while navigating a complex data landscape. [Register Here]( UPCOMING IAB EVENTS IAB Brand Storytellers @ VidCon 2019 July 10 - 13, 2019 | Anaheim, CA [More Info]( IAB Brand Council Event: Frontiers of Performance Branding July 18, 2019 [More Info]( IAB Inside Influencer/UGC Marketing Day July 22, 2019 [More Info]( Measurement & User Experience Open Forum July 23, 2019 [More Info]( Account-based Marketing in an Omnichannel World Town Hall August 6, 2019 [More Info]( Four Winning Approaches to Building Communities in the New Brand Space [four-winning-bike-people .png]( In the direct brand economy, companies are increasingly leveraging their communities. Check out four distinct and effective approaches for great community building, each of which can be used to build stronger brand affinity and engagement for your brand growth. [Read More]( IAB Leadership Training: Media Sales You’re at the top of your media sales game. Make sure you stay there with IAB Leadership Training: Media Sales. In two days, you’ll learn how to build and run an innovative sales team in today’s rapidly evolving digital ecosystem. [Read More]( IAB Tech Lab Innovation Day: Data Responsibility, The New Normal in a Consumer-centric Worlds Join us in San Francisco on [September 19th]( for our [Data Responsibility Innovation Day](, where IAB Tech Lab will dive deep into the technical and economic future of the data supply-chain. You'll be joined by other product, engineering, and tech-savvy business leaders to discuss the opportunities and challenges of data collection, activation, and omni-channel measurement within a rapidly shifting technical and policy environment. Core areas of the day include conversations on browser-based identity, audience data, data portability and the GDPR Transparency and Consent Framework (TCF) deep dive. [Register Here]( Learning & Development Programmatic 360: Automation Decoded July 11, 2019 [More Info]( Digital Fundamentals August 21, 2019 | NYC [More Info]( Digital Buying & Planning Certification Exam Prep Webinar September 9-12, 2019 [More Info]( Digital Media Sales Certification Exam Prep Course September 10, 2019 | NYC [More Info]( Takeaways from 2019 IAB Cross-Cultural Marketing Day [umbrellas.png]( Brands, agencies and members of the IAB Multicultural Council convened for presentations and discussions centered on how data relates to the multifaceted and dynamic audiences of today. Read key takeaways from IAB Cross-Cultural Marketing Day and learn how you can adopt an inclusive approach to your marketing efforts. [Read More]( IAB to Government: Create “Do-Not-Track Plus” In a testimony before Congress, Federal Trade Commission Chairman Joseph Simons said, “We urge Congress to enact privacy and data security legislation, enforceable by the FTC.” All five members of the FTC appeared at the House Energy and Commerce Subcommittee on Consumer Protection and Commerce, and they unanimously supported a tough new federal data privacy law. We couldn’t agree more. [Read More]( IAB Members: Committee and Council Meetings IAB Q3 Research Council Meeting July 31, 2019 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016