Upcoming@IAB

June 21, 2019 CONNECT WITH US: SPOTLIGHT Four Winning Approaches to Building Communities in the New Brand Space [four-winning-bike-people .png]( In the direct brand economy, companies are increasingly leveraging their communities. Check out four distinct and effective approaches for great community building, each of which can be used to build stronger brand affinity and engagement for your brand growth. [Read More]( 2019 NewFronts West: Relationships Matter. Take a Stand. September 11-12, 2019 | Hollywood, CA IAB is heading West again this fall with the [2019 NewFronts West](, a two-day conference and marketplace where creativity meets innovative new formats. This is an expansion of the Spring NewFronts to create a year-long original video content dialogue inclusive of NYC and now LA, and another chance for brands, agencies, and publishers to connect, share, and create new partnerships. The “[2019 NewFronts West: Relationships Matter. Take a Stand.](” will explore the many ways that brands are “taking stands” in order to build better relationships with a passionate generation of consumers. It will not only bring together content creators, celebrity talents, brand marketers, media planners/buyers, and publishers to forge content and media deals, but it will also serve as a forum for leaders to share insights and explore innovations that will advance the entire digital media and marketing landscape. Learn more about the event and sponsorship opportunities [here](. [Request an invite]( Third Annual Podcast Ad Revenue Study by IAB and PwC Reports Significant Growth The third annual Podcast Revenue Report by IAB and PwC confirms solid and increasing growth in the US podcast advertising marketplace. The report, which surveyed top US revenue producing podcast companies on various data points, reports continued growth trends at the individual publisher level. The report adds an independent market sizing element, which echoes the pattern of increasing marketwide revenues into 2021 and beyond. Don't miss IAB's [2019 Podcast Upfront]( on September 23rd in NYC. [Read More]( Video Spotlight IAB Direct Brand Summit is Back! Now in its second year, the IAB Direct Brand Summit was the first conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Founder keynotes and educational breakouts will provide actionable advice and proven strategies on marketing, data, production, and fulfillment…from SEO to storytelling and everything in between. Register [here](. 2019 IAB Programmatic Symposium September 23, 2019 | New York, NY Back by popular demand, the IAB Programmatic Symposium will return on September 23, 2019 in NYC. This one-day event will cover emerging topics including AI, In-Housing at Brands, Creativity, Programmatic OOH, Programmatic Audio, Bias in Programmatic, and more. [Register Here]( Takeaways from 2019 IAB Cross-Cultural Marketing Day [umbrellas.png]( Brands, agencies and members of the IAB Multicultural Council convened for presentations and discussions centered on how data relates to the multifaceted and dynamic audiences of today. Read key takeaways from IAB Cross-Cultural Marketing Day and learn how you can adopt an inclusive approach to your marketing efforts. [Read More]( IAB Leadership Training: Media Sales You’re at the top of your media sales game. Make sure you stay there with IAB Leadership Training: Media Sales. In two days, you’ll learn how to build and run an innovative sales team in today’s rapidly evolving digital ecosystem. [Read More]( IAB Tech Lab Innovation Day: Data Responsibility, The New Normal in a Consumer-centric Worlds Join us in San Francisco on [September 19th]( for our [Data Responsibility Innovation Day](, where IAB Tech Lab will dive deep into the technical and economic future of the data supply-chain. You'll be joined by other product, engineering, and tech-savvy business leaders to discuss the opportunities and challenges of data collection, activation, and omni-channel measurement within a rapidly shifting technical and policy environment. Core areas of the day include conversations on browser-based identity, audience data, data portability and the GDPR Transparency and Consent Framework (TCF) deep dive. [Register Here]( UPCOMING IAB EVENTS IAB Make Mobile Work Webinar June 26, 2019 [More Info]( IAB Brand Storytellers @ VidCon 2019 July 10 - 13, 2019 | Anaheim, CA [More Info]( IAB Brand Council Event: Frontiers of Performance Branding July 18, 2019 [More Info]( IAB Inside Influencer/UGC Marketing Day July 22, 2019 [More Info]( Measurement & User Experience Open Forum July 23, 2019 [More Info]( Demystifying App-ads.txt: Fight Inventory Fraud in Mobile Apps and OTT [appTXT.png]( App-ads.txt is an extension of the original ads.txt standard, which provides a mechanism for content owners to declare their authorized digital sellers. The specification supports mobile app, OTT, and any other app inventory. The final app-ads.txt supports one of the most anticipated industry initiatives, and will usher in a wave of adoption by app developers and programmatic media buyers. [Learn More]( IAB to Government: Create “Do-Not-Track Plus” In a testimony before Congress, Federal Trade Commission Chairman Joseph Simons said, “We urge Congress to enact privacy and data security legislation, enforceable by the FTC.” All five members of the FTC appeared at the House Energy and Commerce Subcommittee on Consumer Protection and Commerce, and they unanimously supported a tough new federal data privacy law. We couldn’t agree more. [Read More]( IAB Data-Driven Video Best Practices Data-driven video is emerging as a powerful marketing tactic and strategy that enables brands to deliver innovative storytelling. The goal of this guide is to illustrate how marketers can utilize data to inform targeting efforts, video assets, creative messaging, and more. You can also [view several data-driven video case studies](. [View Best Practices]( [Read the Blog Post]( Augmented Reality for Marketing, An IAB Playbook Usage of Augmented Reality (AR) has been steadily rising as an entertainment, gaming and advertising platform over the last several years. The introduction of wearable AR lenses in 2014, followed by the massive success of Pokémon Go in 2016, rocketed AR into the mainstream, opening the door for broader adoption across other areas particularly marketing. With 1 billion expected users by 2020, and an expected $2.6 billion in ad spend by 2022, consumers are clearly showing an appetite for the unique type of experiences AR offers, creating new opportunities for brands to tell their stories in a fresh, engaging, and creative growing format. [View the Playbook]( [Read the Blog Post]( Learning & Development IAB Leadership Training: Media Sales June 25-26, 2019 | NYC [More Info]( Programmatic 360: Automation Decoded June 11, 2019 [More Info]( Digital Fundamentals August 21, 2019 | NYC [More Info]( Digital Buying & Planning Certification Exam Prep Webinar September 9-12, 2019 [More Info]( Digital Media Sales Certification Exam Prep Course September 10, 2019 | NYC [More Info]( IAB Advanced TV Matrix: A Market Snapshot The rise of Connected TV presents marketers, sellers, and buyers with unique advantages and challenges as they monetize and optimize their TV and digital video campaigns. Check out this market snapshot as a reference guide to help you better understand the advanced TV landscape and identify which avenues are best for your brand in the media buying and planning process as well as for the user experience. [Advanced TV Matrix Market Snapshot]( [Read the Blog Post]( Playable Ads for Brands, An IAB Playbook Playable Ads for Brands, An IAB Playbook is the first guide of its kind designed to help brand marketers and their agencies learn everything they need to know to get started and expand their usage of playable ads. It includes definitions, benefits, creative options, how to buy, measurement, industry recommendations and more. With the right information and tools, playables can be effective for all brands. They are not just for mobile games anymore! [View the Playbook]( [Read the Blog Post]( IAB Members: Committee and Council Meetings IAB Q3 Research Council Meeting July 31, 2019 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . 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