Upcoming@IAB

June 07, 2019 CONNECT WITH US: SPOTLIGHT Third Annual Podcast Ad Revenue Study by IAB and PwC Reports Significant Growth The third annual Podcast Revenue Report by IAB and PwC confirms solid and increasing growth in the US podcast advertising marketplace. The report, which surveyed top US revenue producing podcast companies on various data points, reports continued growth trends at the individual publisher level. The report adds an independent market sizing element, which echoes the pattern of increasing marketwide revenues into 2021 and beyond. [Read More]( IAB Leadership Training: Media Sales You’re at the top of your media sales game. Make sure you stay there with IAB Leadership Training: Media Sales. In two days, you’ll learn how to build and run an innovative sales team in today’s rapidly evolving digital ecosystem. [Read More]( IAB to Government: Create “Do-Not-Track Plus” In a testimony before Congress, Federal Trade Commission Chairman Joseph Simons said, “We urge Congress to enact privacy and data security legislation, enforceable by the FTC.” All five members of the FTC appeared at the House Energy and Commerce Subcommittee on Consumer Protection and Commerce, and they unanimously supported a tough new federal data privacy law. We couldn’t agree more. [Read More]( Video Spotlight IAB Direct Brand Summit is Back! Now in its second year, the IAB Direct Brand Summit was the first conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Founder keynotes and educational breakouts will provide actionable advice and proven strategies on marketing, data, production, and fulfillment…from SEO to storytelling and everything in between. Register [here](. IAB Brand Storytellers @ VidCon 2019 From creating a content strategy to navigating compliance, IAB’s VidCon track will help your organization thrive in today’s influencer marketing landscape. Join us as we convene creators, thought-leaders, and influencers on July 10-13 in Anaheim, CA. [Learn More]( [Register]( IAB Tech Lab Innovation Day: Data Responsibility, The New Normal in a Consumer-centric Worlds Join us in San Francisco on [September 19th]( for our [Data Responsibility Innovation Day](, where IAB Tech Lab will dive deep into the technical and economic future of the data supply-chain. You'll be joined by other product, engineering and tech-savvy business leaders to discuss the opportunities and challenges of data collection, activation, and omni-channel measurement within a rapidly shifting technical and policy environment. Core areas of the day include conversations on Browser Based Identity, Audience Data, Data Portability and TCF Deep Dive. [Register Here]( IAB Data-Driven Video Best Practices Data-driven video is emerging as a powerful marketing tactic and strategy that enables brands to deliver innovative storytelling. The goal of this guide is to illustrate how marketers can utilize data to inform targeting efforts, video assets, creative messaging, and more. You can also [view several data-driven video case studies](. [View Best Practices]( [Read the Blog Post]( Augmented Reality for Marketing, An IAB Playbook Usage of Augmented Reality (AR) has been steadily rising as an entertainment, gaming and advertising platform over the last several years. The introduction of wearable AR lenses in 2014, followed by the massive success of Pokémon Go in 2016, rocketed AR into the mainstream, opening the door for broader adoption across other areas particularly marketing. With 1 billion expected users by 2020, and an expected $2.6 billion in ad spend by 2022, consumers are clearly showing an appetite for the unique type of experiences AR offers, creating new opportunities for brands to tell their stories in a fresh, engaging, and creative growing format. [View the Playbook]( [Read the Blog Post]( UPCOMING IAB EVENTS 2019 Cross-Cultural Marketing Day June 13, 2019 | NYC [More Info]( IAB @ Cannes June 18, 2019 | Cannes, France [More Info]( IAB Make Mobile Work Webinar June 26, 2019 [More Info]( IAB Brand Storytellers @ VidCon 2019 July 10 - 13, 2019 | Anaheim, CA [More Info]( IAB Inside Influencer/UGC Marketing Day July 22, 2019 [More Info]( Measurement & User Experience Open Forum July 23, 2019 [More Info]( IAB Advanced TV Matrix: A Market Snapshot This is a reference guide to simplify the Advanced TV landscape and areas covered range from basic overview to user experience. This will help Identify which avenue is best for your brand in the buying/planning process. [Advanced TV Matrix Market Snapshot]( [Read the Blog Post]( Playable Ads for Brands, An IAB Playbook Playable Ads for Brands, An IAB Playbook is the first guide of its kind designed to help brand marketers and their agencies learn everything they need to know to get started and expand their usage of playable ads. It includes definitions, benefits, creative options, how to buy, measurement, industry recommendations and more. With the right information and tools, playables can be effective for all brands. They are not just for mobile games anymore! [View the Playbook]( [Read the Blog Post]( IAB Internet Advertising Revenue Report 2018 Results Digital revenues for the full year 2018 surpassed $100 billion for the first time. Internet advertising revenues in the United States totaled $107.5 billion for 2018, with Q4 2018 accounting for approximately $31.4 billion and Q3 2018 accounting for approximately $26.6 billion. Revenues for 2018 increased 21.8% over 2017. [Read the Report]( [Read the Press Release]( Learning & Development Programmatic 360: Automation Decoded June 11, 2019 [More Info]( Digital Media Sales Certification Exam Prep Course June 13, 2019 | NYC [More Info]( IAB Leadership Training: Media Sales June 25-26, 2019 | NYC [More Info]( Programmatic 360: Automation Decoded July 11, 2019 | NYC [More Info]( 2019 IAB Cross-Cultural Marketing Day June 13, 2019 | New York, NY Cross-cultural audiences have well surpassed critical mass, and the industry must now adopt an inclusive communications approach. Understand the value of cross-cultural consumers and learn how to best engage these audiences through emerging, culturally-cued channels at the annual IAB Cross-Cultural Marketing Day -- June 13 in NYC. Qualifying brands and agencies can request a pass. [Request a Pass]( 2019 IAB Programmatic Symposium September 23, 2019 | New York, NY Back by popular demand, the IAB Programmatic Symposium will return on September 23, 2019 in NYC. This one-day event will cover emerging topics including AI, In-Housing at Brands, Creativity, Programmatic OOH, Programmatic Audio, Bias in Programmatic, and more. [Register Here]( IAB Members: Committee and Council Meetings IAB Q2 2019 Advanced TV Committee Meeting June 11, 2019 [More Info]( IAB Q2 2019 Digital Video Committee Meeting June 18, 2019 [More Info]( Q2 2019 Legal Affairs Committee Meeting June 19, 2019 [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. 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