Upcoming@IAB

May 24, 2019 CONNECT WITH US: SPOTLIGHT IAB NexGen Marketing Conference | ALMOST SOLD OUT June 5, 2019 | New York, NY Join 400+ attendees from across the digital marketing ecosystem at the inaugural IAB NexGen Marketing Conference: Driving Growth Through Consumer-First Video, Data & Mobile Strategies. Through main-stage and breakout sessions, this event will bring together thought leaders to discuss how modern marketers are utilizing data, mobile, and video-driven marketing strategies to increase consumer engagement and accelerate business growth. Don't miss speakers from Bayer, Big Spaceship, Buzzfeed, Cadillac, Mizzen + Main, New Balance, Tresensa and more. [Register Here]( IAB to Government: Create “Do-Not-Track Plus” In a testimony before Congress, Federal Trade Commission Chairman Joseph Simons said, “We urge Congress to enact privacy and data security legislation, enforceable by the FTC.” All five members of the FTC appeared at the House Energy and Commerce Subcommittee on Consumer Protection and Commerce, and they unanimously supported a tough new federal data privacy law. We couldn’t agree more. [Read More]( IAB Internet Advertising Revenue Report 2018 Results Digital revenues for the full year 2018 surpassed $100 billion for the first time. Internet advertising revenues in the United States totaled $107.5 billion for 2018, with Q4 2018 accounting for approximately $31.4 billion and Q3 2018 accounting for approximately $26.6 billion. Revenues for 2018 increased 21.8% over 2017. [Read the Report]( [Read the Press Release]( Video Spotlight Insights from the 2019 Digital Content NewFronts With IAB Did you miss the 2019 NewFronts earlier this month? Watch this series of video interviews with advertisers, media buyers, & presenters sharing their insights from the 2019 Digital Content NewFronts. Learn about the latest trends in original digital video content programming, the main themes this year, new shows, partnerships, talents, & more from the 2019 NewFronts. Watch the full series [here](. User-Generated Content for Marketing & Advertising Purposes Use of User-Generated Content (UGC) for marketing and advertising purposes has grown significantly in recent years largely due to the rise of social and messaging platforms where “ordinary people” have become avid and voluntary content creators, notably on their mobile devices. Publishers, marketers, and agencies are increasingly taking notice and capitalizing on this trend in new and exciting ways. The goal of the guide is to help brands and their agencies understand how UGC can help meet their marketing and advertising objectives. [View the Guide]( [Read the Blog]( Video Advertising Spend Report 2019 Ad spend in digital video continues to accelerate: Marketers report an increase for digital video budgets by 25% year over year. We are seeing this growth occur across all categories—with Media and Entertainment reported up +75%, and Fashion and Apparel up +45%, since 2018. [Read More]( IAB Native Advertising Playbook 2.0 IAB published its groundbreaking IAB Native Advertising Playbook in December 2013. Since that time, IAB has released numerous companion pieces to the Playbook and IAB Tech Lab has developed important native technical specifications such as Native OpenRTB. These industry changes, which did not happen overnight, collectively have impacted the business of native ad selling and the evolution of native ad formats. [View the Playbook]( [Read the Blog Post]( #TrackLash and the Coming Cookie Apocalypse There are no shortage of opinions on the future of cookies and tracking across the digital media landscape. Regardless of your thoughts on the matter, the trends — in regulation, consumer sentiment, media coverage, and browser actions — all suggest that the areas of consumer identity, data and privacy will continue to undergo great change. As an industry, we must embrace this change and realign our efforts to put consumer privacy at the center. Industry standards around identity and privacy (with accountability) are critical to establishing a new paradigm of consumer trust that fuels a healthier digital experience and the next wave of innovation for consumers. [Read More]( How to Evaluate Data Partners: 6 Top Questions to Ask While evaluating vendors and data sets might feel overwhelming, it’s a critical step to building your data stack. Start asking informed questions of your partners with IAB’s ‘Defining the Data Stack’ and our most recent blog on the topic. [Download the Report]( [Read More]( UPCOMING IAB EVENTS IAB NexGen Marketing Summit June 5, 2019 | NYC [More Info]( 2019 Cross-Cultural Marketing Day June 13, 2019 | NYC [More Info]( IAB @ Cannes June 18, 2019 | Cannes, France [More Info]( IAB Make Mobile Work Webinar June 26, 2019 [More Info]( IAB Brand Storytellers @ VidCon 2019 July 10 - 13, 2019 | Anaheim, CA [More Info]( Measurement & User Experience Open Forum July 23, 2019 [More Info]( New Version of the GDPR Transparency and Consent Framework in Public Comment until May 25 How to Build a 21st Century Brand The new version (v2) of the technical specifications for the IAB Europe Transparency and Consent Framework, which helps companies comply with the European Union General Data Privacy Regulation (GDPR) and communicate user consent preferences, is in public comment until May 25. Learn more from IAB Tech Lab and send your feedback now: [( [Read More]( [Provide your Feedback]( Safe Interactivity for Video Ads with SIMID How to Build a 21st Century Brand IAB Tech Lab’s SIMID (Secure Interactive Media Interface Definition) is the new specification designed to replace VPAID (Video Player Ad Interface Definition) for interactive use cases. It will allow for increased transparency and security, and deliver more creative and interactive capabilities. Learn more and submit your comments now: [( [Learn More]( [Provide your Feedback]( Legacy Brands Have A Lot To Learn. So Do Direct Brands. Since the steady rise of direct brands, a lot has been said about what legacy brands can learn from digitally native brands. We think that a better question to ask is: What can legacy and direct brands learn from each other? Check out five things that each side of the brand ecosystem can learn from the other. [Read More]( Learning & Development Digital Advertising Essentials June 6, 2019 [More Info]( Programmatic 360: Automation Decoded June 11, 2019 [More Info]( Digital Media Sales Certification Exam Prep Course June 13, 2019 | NYC [More Info]( IAB Leadership Training: Media Sales June 25-26, 2019 | NYC [More Info]( IAB Leadership Training: Media Sales You’re at the top of your media sales game. Make sure you stay there with IAB Leadership Training: Media Sales. In two days, you’ll learn how to build and run an innovative sales team in today’s rapidly evolving digital ecosystem. [Read More]( 2019 IAB Cross-Cultural Marketing Day June 13, 2019 | New York, NY Cross-cultural audiences have well surpassed critical mass, and the industry must now adopt an inclusive communications approach. Understand the value of cross-cultural consumers and learn how to best engage these audiences through emerging, culturally-cued channels at the annual IAB Cross-Cultural Marketing Day -- June 13 in NYC. Qualifying brands and agencies can request a pass. [Request a Pass]( IAB Members: Committee and Council Meetings Q2 IAB CFO Council Meeting May 31, 2019 | NYC [More Info]( IAB Q2 2019 Advanced TV Committee Meeting June 11, 2019 [More Info]( IAB Q2 2019 Digital Video Committee Meeting June 18, 2019 [More Info]( Q2 2019 Legal Affairs Committee Meeting June 19, 2019 [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016