Upcoming@IAB

May 10, 2019 CONNECT WITH US: SPOTLIGHT IAB NexGen Marketing Conference | New Session Added June 5, 2019 | New York, NY Join 400+ attendees from across the digital marketing ecosystem at the inaugural IAB NexGen Marketing Conference: Driving Growth Through Consumer-First Video, Data & Mobile Strategies. Through main-stage and breakout sessions, this event will bring together thought leaders to discuss how modern marketers are utilizing data, mobile, and video-driven marketing strategies to increase consumer engagement and accelerate business growth. Don't miss speakers from Bayer, Big Spaceship, Buzzfeed, Cadillac, Mizzen + Main, New Balance, Tresensa and more. [Register Here]( IAB Internet Advertising Revenue Report 2018 Full Year Results Digital revenues for full year 2018 surpassed $100 billion for the first time. Internet advertising revenues in the United States totaled $107.5 billion for the full year (“FY”) of 2018, with Q4 2018 accounting for approximately $31.4 billion and Q3 2018 accounting for approximately $26.6 billion. Revenues for FY 2018 increased 21.8% over FY 2017. [Read the Report]( [Read the Press Release]( Video Advertising Spend Report 2019 Advertisers report that they expect, on average, to spend $18M in 2019 in digital video—nearly 25% over last year. We are seeing this growth occur across all categories—with Media and Entertainment reported up +75%, and Fashion and Apparel up +45%, since 2018. [Read More]( Video Spotlight Insights from the 2019 Digital Content NewFronts With IAB Advertisers, agencies, & presenters provide their insights from the 2019 Digital Content NewFronts in a series of video interviews with IAB about the evolution of original digital video content programming, main themes, announcements, & surprises from the 2019 NewFronts presentations. This video series is sponsored by Extreme Reach: [](. IAB Native Advertising Playbook 2.0 IAB published its groundbreaking IAB Native Advertising Playbook in December 2013. Since that time, IAB has released numerous companion pieces to the Playbook and IAB Tech Lab has developed important native technical specifications such as Native OpenRTB.*. These industry changes, which did not happen overnight, collectively have impacted the business of native ad selling and the evolution of native ad formats. [View the Playbook]( [Read the Blog Post]( 2019 NewFronts Insights: Advertisers of New York and IAB NewFronts Insights Symposium Meet the media professionals sharing their views and making an impact in New York City as they attended the 2019 NewFronts from April 29 to May 3 in NYC. Learn more about the [exciting NewFronts presentations](, featuring media powerhouses and pioneers showcasing their latest digital video content and advertising opportunities. And read the takeaways from our [IAB NewFronts Insights Symposiums](. [Advertisers of New York]( [IAB NewFronts Insights Symposium Highlights]( A Day in the Life of Video Viewers Study This study was developed to help marketers, buyers, sellers, and creatives look at the different ways consumers watch digital video – going beyond dayparts, demos and/or personas. It illuminates how perception of different types of video advertising is impacted by the motivations and mindset a consumer is experiencing as they choose to watch. [Read More]( How to Evaluate Data Partners: 6 Top Questions to Ask While evaluating vendors and data sets might feel overwhelming, it’s a critical step to building your data stack. Start asking informed questions of your partners with IAB’s ‘Defining the Data Stack’ and our most recent blog on the topic. [Download the Report]( [Read More]( 5 Key Steps to Achieve Creative Success and Innovation Creative planning, media planning, and defining brand objectives often happen in siloed paths when kickstarting a creative campaign. When this happens, marketers can end up with creative that does not align with the media plan or brand objectives. Check out the five key steps that marketers should consider before launching a campaign. [Download the Guide]( [Read the Blog Post]( #TrackLash and the Coming Cookie Apocalypse There are no shortage of opinions on the future of cookies and tracking across the digital media landscape. Regardless of your thoughts on the matter, the trends — in regulation, consumer sentiment, media coverage, and browser actions — all suggest that the areas of consumer identity, data and privacy. As an industry, we must embrace this change and realign our efforts to put consumer privacy at the center. Industry standards around identity and privacy (with accountability) are critical to establishing a new paradigm of consumer trust that fuels a healthier digital experience and the next wave of innovation for consumers. [Read More]( UPCOMING IAB EVENTS IAB NexGen Marketing Summit June 5, 2019 | NYC [More Info]( IAB Tech Lab Data & Innovation Forum June 6, 2019 [More Info]( 2019 Cross-Cultural Marketing Day June 13, 2019 | NYC [More Info]( IAB @ Cannes June 18, 2019 | Cannes, France [More Info]( IAB Make Mobile Work Webinar June 26, 2019 [More Info]( Measurement and User Experience Open Forum July 23, 2019 [More Info]( European Programmatic In-Housing: Adoption Rate, Benefits, Depth, and Types of In-House Buying Functions 86% of brands in France, Germany, Italy, Spain, and the United Kingdom have moved programmatic ad buying completely or partially in-house according to the European “Programmatic In-Housing: Adoption Rate, Benefits, Depth, and Types of In-House Buying Functions” report series research, published with the support of the IAB Data Center of Excellence and Accenture Interactive. [Read More]( IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0 IAB Europe, the leading European-level industry association for the digital advertising ecosystem, in partnership with IAB Tech Lab, announced it is making the Policies and Technical Specifications for v2.0 of the Transparency & Consent Framework (TCF v2.0) available for public comment. The public comment period will last 30 days, until 25th May 2019. The first iteration of the TCF was launched exactly one year ago, on 25th April 2018, to enable the digital advertising ecosystem to comply with certain obligations under the GDPR and ePrivacy Directive. It is the largest industry collaboration of its kind and the only compliance solution that was built by the industry, for the industry. [Read More]( IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and User Experience in Video Advertising IAB Europe, the leading European-level industry association for the digital advertising ecosystem, in partnership with IAB Tech Lab, announced it is making the Policies and Technical Specifications for v2.0 of the Transparency & Consent Framework (TCF v2.0) available for public comment. The public comment period will last 30 days, until 25th May 2019. The first iteration of the TCF was launched exactly one year ago, on 25th April 2018, to enable the digital advertising ecosystem to comply with certain obligations under the GDPR and ePrivacy Directive. It is the largest industry collaboration of its kind and the only compliance solution that was built by the industry, for the industry. [Read More]( Legacy Brands Have A Lot To Learn. So Do Direct Brands. Since the steady rise of direct brands, a lot has been said about what legacy brands can learn from digitally native brands. We think that a better question to ask is: What can legacy and direct brands learn from each other? Check out five things that each side of the brand ecosystem can learn from the other. [Read More]( Learning & Development Data 360 May 15, 2019 | NYC [More Info]( Digital Advertising Essentials June 6, 2019 [More Info]( Programmatic 360: Automation Decoded June 11, 2019 [More Info]( Digital Media Sales Certification Exam Prep Course June 13, 2019 | NYC [More Info]( IAB Leadership Training: Media Sales June 25-26, 2019 | NYC [More Info]( IAB Leadership Training: Media Sales You’re at the top of your media sales game. Make sure you stay there with IAB Leadership Training: Media Sales. In two days, you’ll learn how to build and run an innovative sales team in today’s rapidly evolving digital ecosystem. [Read More]( 2019 IAB Cross-Cultural Marketing Day June 13, 2019 | New York, NY Cross-cultural audiences have well surpassed critical mass, and the industry must now adopt an inclusive communications approach. Understand the value of cross-cultural consumers and learn how to best engage these audiences through emerging, culturally-cued channels at the annual IAB Cross-Cultural Marketing Day -- June 13 in NYC. Qualifying brands and agencies can request a pass. [Request a Pass]( IAB Members: Committee and Council Meetings IAB Q2 2019 Advanced TV Committee Meeting June 11, 2019 [More Info]( IAB Q2 2019 Digital Video Committee Meeting June 18, 2019 [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2018 Interactive Advertising Bureau. 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