Upcoming@IAB

[Upcoming @ IAB]( Apr 26, 2019 CONNECT WITH US: Spotlight [Gearing Up for the 2019 NewFronts | NEXT WEEK]( April 29 – May 3, 2019 | New York, NY Get ready for the 2019 Digital Content NewFronts kicking off on Monday 4/29 in NYC with a full week of exciting events showcasing the best in original digital video content programming. BBC News, Medialink, The New York Times, Twitter, and Viacom will present their innovative capabilities on Monday, then Condé Nast, Digitas, Ellen Digital Network, Hulu, Meredith Corporation, Studio71, Target Media Network, Verizon Media, VICE, VUDU (a Walmart Company), and Google/YouTube will showcase groundbreaking programming and inventive advertising opportunities throughout the week. Meet some of the NewFronts media buyers featured in our [“Advertisers of New York”]( Photoblog. And don’t miss our [IAB NewFronts Insights Symposium]( on Friday to learn more about the latest video trends: [request your invitation now](, if you have not done it yet! [Learn More]( --------------------------------------------------------------- [IAB NexGen Marketing Conference | Agenda Just Released]( June 5, 2019 | New York, NY The IAB Data, Mobile, and Digital Video Centers of Excellence have joined forces to produce the inaugural IAB NexGen Marketing Summit. This one-day event will focus on how modern marketers are utilizing data, mobile, and video-driven marketing strategies to increase consumer engagement and accelerate business growth.One day, 450+ attendees, 30+ speakers from companies including Bayer, Big Spaceship, Buzzfeed, Hearst, Integral Ad science, and Mizzen + Main. [Register Now]( --------------------------------------------------------------- [IAB Leadership Training: Media Sales]( You’re at the top of your media sales game. Make sure you stay there with IAB Leadership Training: Media Sales. In two days, you’ll learn how to build and run an innovative sales team in today’s rapidly evolving digital ecosystem. [Learn More]( Tweet this story: --------------------------------------------------------------- [European Programmatic In-Housing: Adoption Rate, Benefits, Depth, and Types of In-House Buying Functions]( 86% of brands in France, Germany, Italy, Spain, and the UK have moved programmatic ad buying completely or partially in-house according to the latest study from IAB's Data Center of Excellence. This report identifies the adoption rate, drivers and challenges of in-housing and provides insights for brands marketing on a global scale. [Read Full Reports]( Tweet this story: --------------------------------------------------------------- [IAB Europe Launches Public Comment for Its GDPR Transparency & Consent Framework Version 2.0]( IAB Europe, the leading European-level industry association for the digital advertising ecosystem, in partnership with IAB Tech Lab, announced it is making the Policies and Technical Specifications for v2.0 of the Transparency & Consent Framework (TCF v2.0) available for public comment. The public comment period will last 30 days, until 25th May 2019. The first iteration of the TCF was launched exactly one year ago, on 25th April 2018, to enable the digital advertising ecosystem to comply with certain obligations under the GDPR and ePrivacy Directive. It is the largest industry collaboration of its kind and the only compliance solution that was built by the industry, for the industry. [Read More]( --------------------------------------------------------------- [Legacy Brands Have A Lot To Learn. So Do Direct Brands.]( Since the steady rise of direct brands, a lot has been said about what legacy brands can learn from digitally native brands. We think that a better question to ask is: What can legacy and direct brands learn from each other? Check out five things that each side of the brand ecosystem can learn from the other. [Read More]( --------------------------------------------------------------- [IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and User Experience in Video Advertising]( The IAB Tech Lab released SIMID (Secure Interactive Media Interface Definition) for public comment, a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security, while increasing support for creativity and interactive capabilities. The introduction of SIMID comes after a decade of the industry relying on the VPAID specification, a period that was a time of intense growth and evolution across the digital video landscape. Public comment will run through May 24, 2019. [Read More]( --------------------------------------------------------------- [2019 IAB Cross-Cultural Marketing Day]( June 13, 2019 | New York, NY Cross-cultural audiences have well surpassed critical mass, and the industry must now adopt an inclusive communications approach. Understand the value of cross-cultural consumers and learn how to best engage these audiences through emerging, culturally-cued channels at the annual IAB Cross-Cultural Marketing Day -- June 13 in NYC. Qualifying brands and agencies can request a pass. [Request a Pass]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Innovation Day: Transparency and Securing the Supply Chain]( Join IAB Tech Lab on May 6th in NYC for Innovation Day: Transparency and Securing the Supply Chain. This event is for technology and ops teams who are building the future of programmatic supply chain technology, including brands, agencies, and publishers.This full-day event will be packed with fresh takes on fighting remaining fraud vectors and adopting technical standards for programmatic transparency. [Register Now]( --------------------------------------------------------------- [IAB joins Privacy for America Coalition]( IAB is thrilled to help launch Privacy for America, a new coalition representing the advertising industry with members from virtually every sector of the economy, which will work with Congress to reimagine data privacy and support groundbreaking federal legislation that establishes strong data privacy protections for all Americans. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain]( The IAB Tech Lab has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to verify the entities who are either direct sellers of or intermediaries in the selected digital advertising opportunity for purchase. The second, the OpenRTB SupplyChain object, allows buyers to see all parties who are selling or reselling a given bid request. The OpenRTB Working Group is seeking industry feedback during a 30-day public comment period, through May 10, 2019. [Learn More]( --------------------------------------------------------------- [Digital Advertising Essentials for Lawyers, Policy and Privacy Professionals]( Understanding of how the digital advertising ecosystem works is essential for legal, policy and privacy professionals who practice in the digital media space. This comprehensive half-day workshop is specially designed to provide such professionals with the business and technology knowledge needed to excel in their roles supporting clients and companies in the industry. [Register Now]( --------------------------------------------------------------- [See, Know, and Respect: Three Pillars of Consumer Data Privacy for 2019 (and Beyond)]( On the heels of GDPR and CCPA, the topic of how to protect consumer data in the digital marketplace has become a lightning rod for discussion. The most recent blog post from IAB's Data Center of Excellence, by Board Co-Chair and Verve CMO, Julie Bernard, provides steps marketers can take to earn and sustain the trust of customers. [Read More]( Tweet this story: --------------------------------------------------------------- IAB Toolbox [Online Learning From the Digital Media Experts]( With IAB Online Learning, access premier digital media training taught by industry experts from the comfort of your home or office. Modeled after our in-person trainings, you’ll benefit from the trainings employers at our 650+ member companies know and trust. Grow your knowledge of digital media and increase your chances of career advancement by registering for an online IAB course. [Learn More]( --------------------------------------------------------------- [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of Lightweight, Encrypted, Allowing Choice, and Non-invasive advertising within all of its mobile, display, and native ad formats. [What Does It Mean to Be LEAN]( [Building Light Weight and Load Optimized Ad Creatives]( [Learn More]( Tweet this story: --------------------------------------------------------------- Video Spotlight IAB Road to the 2019 NewFronts: Kieley Taylor, GroupM Kieley Taylor, Global Head of Social, GroupM, provides her insights on the latest digital video trends and why she is looking forward to the 2019 NewFronts in NYC. Join us on the Road to the 2019 NewFronts from April 29 to May 3 in NYC. Learn more at www.iab.com/newfronts or download the My IAB mobile app for more info on the go! [Publisher Content Studio Directory]( IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [GDPR fails to stop brands' rush to programmatic in Europe]( [Report Reveals 86% Of European Brands Have Shifted Programmatic In-House]( [86% of European brands are in-housing programmatic despite GDPR constraints]( [In-House Analytics Platforms Help Data-Obsessed Agencies]( [WTF is Sellers.json?]( [IAB Establishes First-Ever NewFronts West Advisory Board]( [IAB Tech Lab Introduces Technology Advances in Programmatic Supply Chain]( [IAB Launches Media Sales Leadership Training Program to Educate and Prepare the Next Generation of Top Digital Ad Sellers]( [Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives]( [Target to Host First NewFronts, Promising a 'Spectacular' Event]( [IAB launches a two-day Media Sales Leadership Training program]( [IAB Rolls Out Training Programs As Low Unemployment Rates Persist]( [Ad Industry Launches New Group To Lobby Congress Over Privacy]( [Ad Industry Trade Groups Unite in New Privacy-Focused Lobbying Effort]( [ANA, IAB Form ‘Privacy for America’ Coalition, Propose National Data Laws]( [New Ad Industry Group Seeks Limits on Data Collection and Use]( [Trade Groups Join Arms On Privacy Regulation; Disney's Dilemma]( [Ad Industry Groups Band Together to Influence Congress on Data Privacy]( [Advertising Trade Groups Are Creating a Coalition to Push for a Federal Data Privacy Law]( [U.S. advertising groups create privacy bill coalition]( [IAB Tech Lab Tackles Changes To Browser Ad Targeting]( [sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic]( [New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating Parties]( [IAB Tech Lab releases new specs to boost transparency across entire supply chain]( [IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object]( [4 Interesting Ad-Tech Stories That Caught Our Eye This Week]( [Meet Sellers.json: It’s Like Ads.txt, But For The Buy Side]( Upcoming IAB Events [Digital Content NewFronts 2019]( April 29 - May 3, 2019 [More Info]( --------------------------------------------------------------- [IAB NewFronts Insights Symposium]( May 3, 2019 [More Info]( --------------------------------------------------------------- [IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain]( May 6, 2019 [More Info]( --------------------------------------------------------------- [AdTech in Blockchain: It’s Working!]( May 7, 2019 [More Info]( --------------------------------------------------------------- [IAB NexGen Marketing Summit]( June 5, 2019 [More Info]( --------------------------------------------------------------- [2019 Cross-Cultural Marketing Day]( June 13, 2019 [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Data 360]( May 2, 2019 | San Francisco, CA [More Info]( --------------------------------------------------------------- [Data 360]( May 15, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Advertising Essentials for Lawyers, Policy and Privacy Professionals: The Ecosystem and Technology Landscape Explained]( June 6, 2019 [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded]( June 11, 2019 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification Exam Prep Course]( June 13, 2019 | NYC [More Info]( --------------------------------------------------------------- [IAB Leadership Training: Media Sales]( June 25-26, 2019 | NYC [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded]( July 11, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Fundamentals]( August 21, 2019 | NYC [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB Full Year and Q4 2018 Internet Advertising Revenue Report Webinar]( May 7, 2019 [More Info]( --------------------------------------------------------------- [Q2 2019 Social Media/Native/ Content Committee]( May 9, 2019 [More Info]( --------------------------------------------------------------- New Members General Members - [Advangelists]( - [Brooklinen]( - [JioSaavn]( - [Los Angeles Times Media Group]( - [Micron]( Startup Membership - [Chartable, Inc.]( - [Merkari]( All companies pending membership committee approval Job Openings [Account Executive, Investment and Member Relations]( [Coordinator, Learning and Development]( [Director, Data & Ad Effectiveness]( [Director, Direct Brand Initiative]( [Director of Conference Programs]( [Frontend Software Engineer]( [Senior Director of Product, UX and Measurement]( [Senior Product Manager, IAB Tech Lab]( [Senior Vice President, Marketing & Membership Investment]( [Staff Accountant - Payables]( [Vice President, Mobile Marketing Center of Excellence]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.