Upcoming@IAB

[Upcoming @ IAB]( Apr 12, 2019 CONNECT WITH US: Spotlight [IAB NexGen Marketing Conference | New Speakers Added]( June 5, 2019 | New York, NY The IAB Data, Mobile, and Digital Video Centers of Excellence have joined forces to produce the inaugural IAB NexGen Marketing Conference. This one-day event will focus on how modern marketers are utilizing data, mobile, and video-driven marketing strategies to increase consumer engagement and accelerate business growth. One day, 450+ attendees, 30+ speakers from companies including Bayer, Big Spaceship, Buzzfeed, Hearst, Integral Ad science, and Mizzen + Main. [Register Now]( --------------------------------------------------------------- [Digital Advertising Essentials for Lawyers, Policy and Privacy Professionals]( Understanding of how the digital advertising ecosystem works is essential for legal, policy and privacy professionals who practice in the digital media space. This comprehensive half-day workshop is specially designed to provide such professionals with the business and technology knowledge needed to excel in their roles supporting clients and companies in the industry. [Register Now]( --------------------------------------------------------------- [IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain]( The IAB Tech Lab has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to verify the entities who are either direct sellers of or intermediaries in the selected digital advertising opportunity for purchase. The second, the OpenRTB SupplyChain object, allows buyers to see all parties who are selling or reselling a given bid request. The OpenRTB Working Group is seeking industry feedback during a 30-day public comment period, through May 10, 2019. [Learn More]( --------------------------------------------------------------- [IAB joins Privacy for America Coalition]( IAB is thrilled to help launch Privacy for America, a new coalition representing the advertising industry with members from virtually every sector of the economy, which will work with Congress to reimagine data privacy and support groundbreaking federal legislation that establishes strong data privacy protections for all Americans. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Leadership Training: Media Sales]( Learn how to transition from digital media seller to digital media leader with IAB Leadership Training: Media Sales. Join us June 25 to 26 in NYC and you’ll learn how to build and run an innovative, high-performing, collaborative sales team in today’s rapidly evolving digital ecosystem. Perfect for sellers, prospective sales managers, and current sales managers in the digital media industry. [Learn More]( Tweet this story: --------------------------------------------------------------- [See, Know, and Respect: Three Pillars of Consumer Data Privacy for 2019 (and Beyond)]( On the heels of GDPR and CCPA, the topic of how to protect consumer data in the digital marketplace has become a lightning rod for discussion. The most recent blog post from IAB's Data Center of Excellence, by Board Co-Chair and Verve CMO, Julie Bernard, provides steps marketers can take to earn and sustain the trust of customers. [Read More]( Tweet this story: --------------------------------------------------------------- [2019 IAB Cross-Cultural Marketing Day]( June 13, 2019 | New York, NY Cross-cultural audiences have well surpassed critical mass, and the industry must now adopt an inclusive communications approach. Understand the value of cross-cultural consumers and learn how to best engage these audiences through emerging, culturally-cued channels at the annual IAB Cross-Cultural Marketing Day -- June 13 in NYC. Qualifying brands and agencies can request a pass. [Request a Pass]( Tweet this story: --------------------------------------------------------------- [IAB CCPA Roadmap]( IAB’s CCPA Roadmap provides a structured and comprehensive framework of CCPA’s obligations for the digital advertising industry. Use this Roadmap as both a desk reference and compliance tool to help your organization prepare for when CCPA takes effect. [Read More]( Tweet this story: --------------------------------------------------------------- [Digital Out of Home Best Practices Collection]( A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups. DOOH Best Practices is a collaborative joint venture between the Digital Place Based Advertising Association (DPAA), Digital Signage Federation (DSF), Interactive Advertising Bureau (IAB), Geopath, and Out of Home Advertising Association of America (OAAA). Half of the project funding was provided by the Foundation for Outdoor Advertising Research and Education (FOARE). [Read More]( Tweet this story: --------------------------------------------------------------- [A Few Words on Assessing Your Data Stack]( Do you have the right blend of data in your data stack? Marketers must understand what first-party data they have and what data they need, as well as the technology to put it all to best use. Conduct a data assessment with IAB’s ‘Defining the Data Stack’ and our latest blog on the topic and identify potential gaps in your data strategy. [Read More]( [Download the Report]( Tweet this story: --------------------------------------------------------------- IAB Toolbox [Online Learning From the Digital Media Experts]( With IAB Online Learning, access premier digital media training taught by industry experts from the comfort of your home or office. Modeled after our in-person trainings, you’ll benefit from the trainings employers at our 650+ member companies know and trust. Grow your knowledge of digital media and increase your chances of career advancement by registering for an online IAB course. [Learn More]( --------------------------------------------------------------- [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of Lightweight, Encrypted, Allowing Choice, and Non-invasive advertising within all of its mobile, display, and native ad formats. [What Does It Mean to Be LEAN]( [Building Light Weight and Load Optimized Ad Creatives]( [Learn More]( Tweet this story: --------------------------------------------------------------- Video Spotlight IAB Founders Stories | ThirdLove Heidi Zak and David Spector, Co-Founders & Co-CEOs of ThirdLove discuss the beginnings of their direct to consumer company and how they are utilizing digital media channels to grow their business. Learn more about the DTC economy [here](. [Publisher Content Studio Directory]( IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. Click [here]( to view the directory. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives]( [IAB’s NewFronts West to Return to L.A. in September 2019]( [IAB’s Second Annual NewFronts West Will Return To Los Angeles In September]( [NewFronts West to Return to Los Angeles in September (Exclusive)]( [Target Will Make Its NewFronts Debut This Year]( [PubMatic sets May 1 deadline to enforce app-ads.txt specification]( [Digital OOH Trade Groups Consolidate 'Best Practices']( Upcoming IAB Events [Programmatic Open Forum]( April 15, 2019 [More Info]( --------------------------------------------------------------- [Digital Content NewFronts 2019]( April 29 - May 3, 2019 [More Info]( --------------------------------------------------------------- [IAB NewFronts Insights Symposium]( May 3, 2019 [More Info]( --------------------------------------------------------------- [IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain]( May 6, 2019 [More Info]( --------------------------------------------------------------- [AdTech in Blockchain: It’s Working!]( May 7, 2019 [More Info]( --------------------------------------------------------------- [IAB NexGen Marketing Conference]( June 5, 2019 [More Info]( --------------------------------------------------------------- [2019 Cross-Cultural Marketing Day]( June 13, 2019 [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Digital Fundamentals]( April 16, 2019 | NYC [More Info]( --------------------------------------------------------------- [Data 360]( May 2, 2019 | San Francisco, CA [More Info]( --------------------------------------------------------------- [Data 360]( May 15, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Advertising Essentials for Lawyers, Policy and Privacy Professionals: The Ecosystem and Technology Landscape Explained]( June 6, 2019 [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded]( June 11, 2019 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification Exam Prep Course]( June 13, 2019 | NYC [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded]( July 11, 2019 | NYC [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [Q2 2019 Audio Committee Meeting and Networking Event]( April 22, 2019 [More Info]( --------------------------------------------------------------- [IAB Full Year and Q4 2018 Internet Advertising Revenue Report Webinar]( May 7, 2019 [More Info]( --------------------------------------------------------------- [Q2 2019 Social Media/Native/ Content Committee]( May 9, 2019 [More Info]( --------------------------------------------------------------- New Members General Members - [Andie Swim]( - [Blingby]( - [Dell Inc.]( - [Earfleek]( - [Inscape]( - [Solé Bicycles]( - [Stanley Martin Homes]( - [Uber]( Associate Members - [Calibrant Digital]( Startup Membership - [Forever Dog Productions]( All companies pending membership committee approval Job Openings [Collections & Accounts Receivable Specialist]( [Director, Data & Ad Effectiveness]( [Director, Direct Brand Initiative]( [Director of Conference Programs]( [Frontend Software Engineer]( [Senior Director of Product, UX and Measurement]( [Senior Product Manager, IAB Tech Lab]( [Staff Accountant - Payables]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.