Upcoming@IAB

[Upcoming @ IAB]( Mar 29, 2019 CONNECT WITH US: Spotlight [IAB Women Visionaries | ALMOST SOLD OUT]( April 2, 2019 | New York, NY Join us as we convene top leaders in tech, media and marketing to share workplace wisdom and industry insights. This one-day event will offer important lessons in leadership and real-world advice to advance women’s trajectories, celebrate women visionaries, and empower the next generation of female leaders. We welcome and encourage all in the industry to attend. [Register Now]( Tweet this story: --------------------------------------------------------------- [IAB NexGen Marketing Summit]( June 5, 2019 | New York, NY The IAB Data, Mobile, and Digital Video Centers of Excellence have joined forces to produce the inaugural IAB NexGen Marketing Summit. This one-day event will focus on how modern marketers are utilizing data, mobile, and video-driven marketing strategies to increase consumer engagement and accelerate business growth. [Register Now]( --------------------------------------------------------------- [Digital Advertising Essentials for Lawyers, Policy and Privacy Professionals]( Understanding of how the digital advertising ecosystem works is essential for legal, policy and privacy professionals who practice in the digital media space. This comprehensive half-day workshop is specially designed to provide such professionals with the business and technology knowledge needed to excel in their roles supporting clients and companies in the industry. [Read More]( --------------------------------------------------------------- [IAB CCPA Roadmap]( IAB’s CCPA Roadmap provides a structured and comprehensive framework of CCPA’s obligations for the digital advertising industry. Use this Roadmap as both a desk reference and compliance tool to help your organization prepare for when CCPA takes effect. [Read More]( Tweet this story: --------------------------------------------------------------- [2019 IAB Cross-Cultural Marketing Day]( June 13, 2019 | New York, NY Cross-cultural audiences have well surpassed critical mass, and the industry must now adopt an inclusive communications approach. Understand the value of cross-cultural consumers and learn how to best engage these audiences through emerging, culturally-cued channels at the annual IAB Cross-Cultural Marketing Day -- June 13 in NYC. Qualifying brands and agencies can request a pass. [Request a Pass]( Tweet this story: --------------------------------------------------------------- [Digital Out of Home Best Practices Collection]( A comprehensive compilation of best practices for digital out of home (DOOH) media has been published by five leading industry trade groups (DPAA, DSF, IAB, Geopath, and OAAA). The organizations collaborated for over a year to produce a definitive set of best practices to serve as a guide and reference for the advertising community. [Read More]( Tweet this story: --------------------------------------------------------------- [A Few Words on Assessing Your Data Stack]( Do you have the right blend of data in your data stack? Marketers must understand what first-party data they have and what data they need, as well as the technology to put it all to best use. Conduct a data assessment with IAB’s ‘Defining the Data Stack’ and our latest blog on the topic and identify potential gaps in your data strategy. [Read More]( [Download the Report]( --------------------------------------------------------------- [IAB Submits Comments on the CCPA to the California Attorney General]( As the California Attorney General embarks on promulgating regulations pursuant to the California Consumer Privacy Act (CCPA), IAB has submitted comments that offer recommendations toward strengthening and improving the law. In particular, we suggest the adoption of regulations that would resolve statutory ambiguities and address implementation gaps, while still satisfying the law’s privacy centric goals. IAB is eager to continue collaborating with Attorney General Becerra and his team, as well as Members of the California State Assembly, to harness the potential of CCPA to offer a new era of transparency, choice, and accountability to Californians. [Learn More]( --------------------------------------------------------------- [Final Version of app-ads.txt Ready for Adoption to Fight Inventory Fraud in Mobile Apps and OTT]( IAB Tech Lab’s OpenRTB working group released the final version of the app-ads.txt specification. App-ads.txt is an extension of the original ads.txt standard which provides a mechanism for content owners to declare their authorized digital sellers. The specification supports mobile app, OTT, and any other app inventory. The release of the final app-ads.txt will support one of the most anticipated industry initiatives, and usher in a rapid wave of adoption by app developers and programmatic media buyers. We encourage app publishers, buyers and app stores to implement the guidelines, and remove misrepresented app inventory from programmatic supply chain. [Read More]( --------------------------------------------------------------- [Surprising Insights from the IAB 250 Brands To Watch]( For the second annual IAB 250 Brands To Watch list this year the research went deeper to provide everyone with a more definitive look at the growing opportunities in the direct brand economy. The companies on this list are the fast-growing consumer companies redefining the relationships between brands and customers. When analyzing their approach, four surprising findings rose to the top of the list. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB 250: Direct Brands to Watch]( The "2019 IAB 250: Direct Brands to Watch" are the need-to-know direct-to-consumer brands that are disrupting their categories and shaping the future of business. Traditional brands are recognizing the need for major innovation to keep up with the shifting landscape and this 2019 roster of 250 direct brands are a roadmap forward. Check out who made the list, along with key trends broken down by industry categories, location, social footprint and much more. [View IAB 250]( [Read Release]( --------------------------------------------------------------- IAB Toolbox [Online Learning From the Digital Media Experts]( With IAB Online Learning, access premier digital media training taught by industry experts from the comfort of your home or office. Modeled after our in-person trainings, you’ll benefit from the trainings employers at our 650+ member companies know and trust. Grow your knowledge of digital media and increase your chances of career advancement by registering for an online IAB course. [Learn More]( --------------------------------------------------------------- [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- Video Spotlight Town Hall Recap: Measurement and Attribution Learn what took place during the closed-door Town Hall at the 2019 IAB Annual Leadership Meeting. Hear from Erin Madorsky, Chief Revenue Officer of Verve and Judith Hammerman, Head of Audience Manager of Adobe on which metrics matter in a mobile-first, multiscreen world. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option.Click [here]( to view the directory. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com.]( to receive the form. IAB Headlines [IAB’s Susan Borst Is Tackling Major Issues To Help Mobile Advertising Thrive]( [Targeting Online Privacy, Congress Sets A New Tone With Big Tech]( [Marketers less concerned about data tech, IAB annual report finds]( [Over Three-Quarters of Marketers to Spend More on Data in 2019]( [Samsung’s CMO Marc Mathieu Departs; CMT’s Marketing Head Exits]( [NBC orders series based on Tonight Show segment]( [IAB Names Scott Schiller Exec-In-Residence]( [App-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?]( [IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud]( [AppNexus to Grow Workforce Across UK & Europe; House of Lords Calls for New Regulatory Framework]( [IAB Tech Lab Releases Final Version Of App-Ads.Txt]( [Pandora Tests Targeted Ads For Smart Speakers; Apples Races To Ink Deals Before Streaming Launch]( [WTF is app-ads.txt?]( Upcoming IAB Events [IAB Women Visionaries]( April 2, 2019 | NYC [More Info]( --------------------------------------------------------------- [Supply Chain Open Forum]( April 15, 2019 [More Info]( --------------------------------------------------------------- [Digital Content NewFronts 2019]( April 29 - May 3, 2019 | NYC [More Info]( --------------------------------------------------------------- [IAB NewFronts Insights Symposium]( May 3, 2019 [More Info]( --------------------------------------------------------------- [IAB Tech Lab Innovation Day: Transparency and Securing the Supply Chain]( May 6, 2019 | NYC [More Info]( --------------------------------------------------------------- [AdTech in Blockchain: It’s Working!]( May 7, 2019 [More Info]( --------------------------------------------------------------- [IAB Full Year and Q4 2018 Internet Advertising Revenue Report Webinar]( May 7, 2019 [More Info]( --------------------------------------------------------------- [IAB NexGen Marketing Summit]( June 5, 2019 | NYC [More Info]( --------------------------------------------------------------- [2019 Cross-Cultural Marketing Day]( June 13, 2019 [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Digital Media Buying and Planning Certification Webinar]( April 8-11, 2019 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification Exam Prep Course]( April 10, 2019 [More Info]( --------------------------------------------------------------- [Digital Fundamentals]( April 16, 2019 | NYC [More Info]( --------------------------------------------------------------- [Data 360]( May 2, 2019 [More Info]( --------------------------------------------------------------- [Data 360]( May 15, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Advertising Essentials for Lawyers, Policy and Privacy Professionals: The Ecosystem and Technology Landscape Explained]( June 6, 2019 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification Exam Prep Course]( June 13, 2019 | NYC [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded]( July 11, 2019 | NYC [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB Q2 Research Council Meeting]( April 11,2019 [More Info]( --------------------------------------------------------------- [Q2 2019 Audio Committee Meeting and Networking Event]( April 22, 2019 [More Info]( --------------------------------------------------------------- New Members General Members - [Kopari Beauty](#REF!) - [PureFormulas](#REF!) Associate Members - [A. Eicoff & Company](#REF!) All companies pending membership committee approval Job Openings [Collections & Accounts Receivable Specialist]( [Director, Data & Ad Effectiveness]( [Director, Direct Brand Initiative]( [Director of Conference Programs]( [Frontend Software Engineer]( [Marketing Director]( [Senior Director of Product, UX and Measurement]( [Senior Product Manager, IAB Tech Lab]( [Staff Accountant - Payables]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.