Upcoming@IAB

[Upcoming @ IAB]( Mar 1, 2019 CONNECT WITH US: Spotlight [IAB Delivers Bicameral Testimonies on Consumer Privacy]( Over two consecutive days of testimony before the House and Senate, Randall Rothenberg, CEO of IAB, the national trade association for the digital media and marketing industries, and IAB Executive Vice President for Public Policy Dave Grimaldi both urged Congress to pass legislation to create a federal regulatory framework around privacy that will protect consumers and avoid the risk of a patchwork of conflicting and damaging state laws. [View the Testimonies]( Tweet this story: --------------------------------------------------------------- [IAB Women Visionaries | Agenda Just Released]( April 2, 2019 | New York, NY Join us as we convene top leaders in tech, media and marketing to share workplace wisdom and industry insights. This one-day event will offer important lessons in leadership and real-world advice to advance women’s trajectories, celebrate women visionaries, and empower the next generation of female leaders. We welcome and encourage all in the industry to attend. [Register Now]( Tweet this story: --------------------------------------------------------------- [How to Build a 21st Century Brand]( At the 2019 Annual Leadership Meeting IAB released the second version of its Direct Brand Economy report entitled "How to Build a 21st Century Brand". This study is an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold. [Read Report]( [Read Release]( Tweet this story: --------------------------------------------------------------- [IAB 250: Direct Brands to Watch]( The "2019 IAB 250: Direct Brands to Watch" were just released during the IAB Annual Leadership Meeting in Phoenix, AZ. These need-to-know IAB 250 direct-to-consumer brands are disrupting their categories and shaping the future of business. Traditional brands are recognizing the need for major innovation to keep up with the shifting landscape and this new 2019 roster of 250 direct brands are a roadmap forward. Check out who made the list, along with key trends broken down by industry categories, location, social footprint and much more [View IAB 250]( [Read Release]( --------------------------------------------------------------- [Introduction to Direct Brands | New Course]( Direct-to-consumer brands are disrupting the traditional retail economy, capturing unprecedented market share from legacy category leaders. This online learning course traces the development of direct brands and explains how you and your organization can thrive in the direct brand economy. [Learn More]( [Register Here]( --------------------------------------------------------------- [Why The OpenRTB Does NOT Violate The GDPR]( OpenRTB has allowed millions of entrepreneurs to leverage the ad-support internet to grow their businesses and can be used in compliance with GDPR. No IAB entity collects or processes any data, nor does it direct anyone to do so. Companies that choose to implement the protocol must do so in a way that complies with the laws of the jurisdictions they operate in. [Read More Via MediaPost]( --------------------------------------------------------------- [IAB Annual Leadership Meeting | Highlights]( February 10-12, 2019 | Phoenix, AZ Over 1,100 brand marketers, publishers, and digital media & advertising leaders attended the sold out 2019 IAB Annual Leadership Meeting in Phoenix, AZ, on February 10-12, to learn more about the marketing-media value chain and how brands are born, grow, or die in the disrupted economy. To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models. To help navigate this new reality, IAB released a playbook in its second version of the IAB Direct Brand Economy report entitled “How to Build a 21st Century Brand” and announced the 2019 version of IAB 250: Direct Brands to Watch. Read the takeaways from our industry experts at the Data, Mobile, and Video Centers of Excellence, and view the photos and videos from the event. [View Highlights]( Tweet this story: --------------------------------------------------------------- [IAB California Advocacy Day]( March 12 | Sacramento , CA On Tuesday, March 12th, IAB will host our first California Advocacy Day in Sacramento -- bringing together IAB's diverse membership to the California State Capitol to educate legislators on the impact of the California Consumer Privacy Act (CCPA). IAB member companies are invited to articulate their company’s impact across the state, as well as the positive economic and societal benefits of their company’s services. [Register Here]( --------------------------------------------------------------- [Pivoting to Growth Whitepaper]( In early 2018, IAB started an industry-wide conversation about the rise of the Direct Brand Economy, made up of hundreds of companies across multiple verticals that are innovating in the creation and distribution of their products, taking share from incumbent brands while contributing to the evolution of business models and marketing tactics. The challenges and opportunities that these direct-to-consumer companies have created is an ongoing subject of discussion with our members and the focus of this whitepaper. [Read More]( [View the Whitepaper]( --------------------------------------------------------------- [IAB Releases 2019 NewFronts Line-up]( Weeklong NYC Marketplace to Feature Media Powerhouses and Pioneers Showcasing Innovative Digital Content & Advertising Opportunities - IAB announced the preliminary schedule for the 9th annual Digital Content NewFronts held in New York City. From Monday, April 29, to Friday, May 3, the biggest names in media and entertainment will showcase groundbreaking original programming and inventive advertising opportunities to marketers. [Read More]( [View the Lineup]( --------------------------------------------------------------- [Digital Advertising Revenues Rise to $26.2 Billion in Q3 2018, Up 22% Year-Over-Year, According to IAB]( U.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018’s claim as the highest-spending first three quarters on record, according to the latest IAB Internet Advertising Revenue Report released today by the IAB and prepared by PwC US. Digital spend for Q3 2018 estimates increased 22 percent over Q3 2017. In total, marketers spent $75.8 million during 2018’s first three quarters—21 percent more than they had spent during the same period a year ago. [Read More]( --------------------------------------------------------------- [IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders With 2019 Sales and Service Excellence Awards]( IAB, the national trade organization for the digital media and marketing industries, was joined by the IAB Tech Lab in honoring outstanding digital marketers in a variety of categories; sales excellence, service excellence, and for the first time educational excellence. Winners of the 2019 awards were announced during the IAB Annual Leadership Meeting at the JW Marriott Phoenix Desert Ridge Resort and Spa in Phoenix, Arizona. [Read More]( --------------------------------------------------------------- [IAB Expands Membership to Include Brand Leaders for Their Critical Perspective As the Digital Marketing Landscape Continues to Disrupt and Grow]( IAB, the national trade association for the digital media and marketing industries, announced that it is expanding its membership to include brand leaders in order for the organization to add critical perspective and insight as IAB works to drive industry growth. By adding brand executives to their membership, IAB will now represent the full spectrum of companies from across the digital media and marketing landscape. [Read More]( --------------------------------------------------------------- [IAB Board of Directors Release]( The IAB announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the IAB Board of Directors. Van der Kooi has served as the board’s Vice Chairman since February 2018. Troy Young, President of Hearst Magazines was elected to and will now serve as the 2019 Vice Chairman. [Read More]( --------------------------------------------------------------- IAB Toolbox [Online Learning From the Digital Media Experts]( With IAB Online Learning, access premier digital media training taught by industry experts from the comfort of your home or office. Modeled after our in-person trainings, you’ll benefit from the trainings employers at our 650+ member companies know and trust. Grow your knowledge of digital media and increase your chances of career advancement by registering for an online IAB course. [Learn More]( --------------------------------------------------------------- [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- Video Spotlight Sorrell's Progress: Combining Creative & Programmatic It was only three years ago that advertising agencies stood accused, by the ANA's K2 Transparency Report followed by a host of others, of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [IAB’s Playbook for Thriving in a DTC World]( [Digital Advertising Revenues Rise to $26.2 Billion in Q3 2018, Up 22% Year-Over-Year, According to IAB]( [HEARING ON "PROTECTING CONSUMER PRIVACY IN THE ERA OF BIG DATA"]( [The IAB’s Randall Rothenberg visits McKinney]( [Industry, Consumer Groups to Vie to Shape Data Privacy Bill]( [Sorrell’s Progress: Combining Creative & Programmatic]( [MediaMath and the 2019 IAB Leadership Conference: A Rewarding Experience]( [IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC]( [DIGITAL CONSULTANTS SEE CHANNELS MATURING AS SPENDING INCREASES]( [IAB unveils annual '250 Direct Brands to Watch' list]( [NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager]( [Startup Brands Are Providing More Opportunities to Women, Minorities: IAB CEO]( [IAB Report Outlines How DTC Brands Continue To Evolve]( [Comic: Great Expectations]( [Stitch Fix named US biggest fashion disruptor by media & advertising trade association]( [Milwaukee's Bright Cellars, Wantable listed among most disruptive e-commerce brands in U.S.]( [4 Lessons For Digital Success From #IABALM]( [IAB Report Illustrates How Direct-to-Consumer Disruptors Are Transforming the Marketing Landscape and Uncovers Core Lessons for Success in the Direct Brand Economy]( [The best digital marketing stats we’ve seen this week]( [IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders with 2019 Sales and Service Excellence Awards]( [Brand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery]( [Digital Ad Revenue Tops $26B In Q3 2018]( [IAB: First Three Q’s Of 2018 Reap Record-Breaking Digital Ad Sales.]( Upcoming IAB Events [Audio Strategies for Advertisers]( March 28, 2019 | NYC [More Info]( --------------------------------------------------------------- [IAB Women Visionaries]( April 2, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Content NewFronts 2019]( April 29 - May 3, 2019 | NYC [More Info]( --------------------------------------------------------------- [IAB Tech Lab Innovation Day: Transparency and Securing the Supply Chain]( May 6, 2019 | NYC [More Info]( --------------------------------------------------------------- [IAB NexGen Marketing Summit]( June 5, 2019 | NYC [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Programmatic 360: Automation Decoded]( March 13, 2019 | NYC [More Info]( --------------------------------------------------------------- Digital Media Buying and Planning Certification Webinar 4.8.19 April 8-11, 2019 More Info --------------------------------------------------------------- [Digital Media Sales Certification 1-Day Prep Course]( April 10, 2019 [More Info]( --------------------------------------------------------------- [Digital Fundamentals]( April 16, 2019 | NYC [More Info]( --------------------------------------------------------------- [Data 360]( May 15, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Fundamentals]( June 6, 2019 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification Exam Prep Course]( June 13, 2019 | NYC [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB Q1 2019 Mobile Ads Committee Meeting]( March 5, 2019 [More Info]( --------------------------------------------------------------- [IAB Q1 2019 Advanced TV Committee Meeting]( March 12, 2019 [More Info]( --------------------------------------------------------------- [Legal Affairs Committee Meeting]( March 14, 2019 [More Info]( --------------------------------------------------------------- [IAB Q1 2019 Digital Video Committee Meeting]( March 20, 2019 [More Info]( --------------------------------------------------------------- [Q2 2019 Audio Committee Meeting and Networking Event]( April 22, 2019 [More Info]( --------------------------------------------------------------- New Members General Members - [Bespoke Post]( - [The Hershey Company]( - [ironSource USA, Inc.]( Startup Membership - [AdSensor]( - [Maximus Live]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Director, Direct Brand Initiative]( [Director of Conference Programs]( [Finance Coordinator]( [Marketing Director]( [Member Services Coordinator, IAB Tech Lab]( [Salesforce Administrator]( [Salesforce Coordinator]( [Senior Director of Product, UX and Measurement]( [Senior Product Manager, IAB Tech Lab]( [Staff Accountant - Payables]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.