Upcoming@IAB

[Upcoming @ IAB]( Feb 15, 2019 CONNECT WITH US: Spotlight [How to Build a 21st Century Brand]( At the 2019 Annual Leadership Meeting IAB release the second version of its Direct Brand Economy report entitled "How to Build a 21st Century Brand 2019. This study is an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold. [Read report]( [Read Release]( Tweet this story: --------------------------------------------------------------- [IAB 250: Direct Brands to Watch]( The "2019 IAB 250: Direct Brands to Watch" were just released during the IAB Annual Leadership Meeting in Phoenix, AZ. These need-to-know IAB 250 direct-to-consumer brands are disrupting their categories and shaping the future of business. Traditional brands are recognizing the need for major innovation to keep up with the shifting landscape and this new 2019 roster of 250 direct brands are a roadmap forward. Check out who made the list, along with key trends broken down by industry categories, location, social footprint and much more [View IAB 250]( [Read Release]( --------------------------------------------------------------- [Introduction to Direct Brands | New Course]( Direct-to-consumer brands are disrupting the traditional retail economy, capturing unprecedented market share from legacy category leaders. This online learning course traces the development of direct brands and explains how you and your organization can thrive in the direct brand economy. [Learn More]( [Register Here]( --------------------------------------------------------------- [IAB Annual Leadership Meeting | Highlights]( February 10-12, 2019 | Phoenix, AZ Over 1,100 brand marketers, publishers, and digital media & advertising leaders attended the sold out 2019 IAB Annual Leadership Meeting in Phoenix, AZ, on February 10-12, to learn more about the marketing-media value chain and how brands are born, grow, or die in the disrupted economy. To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models. To help navigate this new reality, IAB released a playbook in its second version of the IAB Direct Brand Economy report entitled [“How to Build a 21st Century Brand”]( and announced the 2019 version of [IAB 250: Direct Brands to Watch](. Read the takeaways from our industry experts, and view the photos and videos from the event. [View Highlights]( Tweet this story: --------------------------------------------------------------- [Pivoting to Growth Whitepaper]( In early 2018, IAB started an industry-wide conversation about the rise of the Direct Brand Economy, made up of hundreds of companies across multiple verticals that are innovating in the creation and distribution of their products, taking share from incumbent brands while contributing to the evolution of business models and marketing tactics. The challenges and opportunities that these direct-to-consumer companies have created is an ongoing subject of discussion with our members and the focus of this whitepaper. [Read More]( [View the Whitepaper]( --------------------------------------------------------------- [IAB Women Visionaries | New Speakers Added]( April 2, 2019 | New York, NY Join us as we convene top leaders in tech, media and marketing to share workplace wisdom and industry insights. This one-day event will offer important lessons in leadership and real-world advice to advance women’s trajectories, celebrate women visionaries, and empower the next generation of female leaders. We welcome and encourage all in the industry to attend. [Register Now]( Tweet this story: --------------------------------------------------------------- [Why The OpenRTB Does NOT Violate The GDPR]( OpenRTB has allowed millions of entrepreneurs to leverage the ad-support internet to grow their businesses and can be used in compliance with GDPR. No IAB entity collects or processes any data, nor does it direct anyone to do so. Companies that choose to implement the protocol must do so in a way that complies with the laws of the jurisdictions they operate in. [Read More Via MediaPost]( --------------------------------------------------------------- [IAB California Advocacy Day]( On Tuesday, March 12th, IAB will host our first California Advocacy Day in Sacramento -- bringing together IAB's diverse membership to the California State Capitol to educate legislators on the impact of the California Consumer Privacy Act (CCPA). IAB member companies are invited to articulate their company’s impact across the state, as well as the positive economic and societal benefits of their company’s services. [Register Here]( --------------------------------------------------------------- [IAB Releases 2019 NewFronts Line-up]( The weeklong NYC marketplace will feature media powerhouses and pioneers showcasing innovative digital content and advertising opportunities. IAB announced the preliminary schedule for the 9th annual Digital Content NewFronts held in New York City. From Monday, April 29, to Friday, May 3, the biggest names in media and entertainment will showcase groundbreaking original programming and inventive advertising opportunities to marketers [Read More]( [View the Lineup]( --------------------------------------------------------------- [Digital Advertising Revenues Rise to $26.2 Billion in Q3 2018, Up 22% Year-Over-Year, According to IAB]( U.S. digital advertising revenues rose to $26.2 billion in the third quarter of 2018, solidifying 2018’s claim as the highest-spending first three quarters on record, according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. Digital spend for Q3 2018 estimates increased 20.6 percent over Q3 2017. In total, marketers spent $75.8 billion during 2018’s first three quarters—22 percent more than they had spent during the same period a year ago. [Read More]( --------------------------------------------------------------- [IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders With 2019 Sales and Service Excellence Awards]( IAB, the national trade organization for the digital media and marketing industries, was joined by the IAB Tech Lab in honoring outstanding digital marketers in a variety of categories; sales excellence, service excellence, and for the first time educational excellence. Winners of the 2019 awards were announced during the IAB Annual Leadership Meeting at the JW Marriott Phoenix Desert Ridge Resort and Spa in Phoenix, Arizona. [Read More]( --------------------------------------------------------------- [IAB Expands Membership to Include Brand Leaders for Their Critical Perspective As the Digital Marketing Landscape Continues to Disrupt and Grow]( IAB, the national trade association for the digital media and marketing industries, announced that it is expanding its membership to include brand leaders in order for the organization to add critical perspective and insight as IAB works to drive industry growth. By adding brand executives to their membership, IAB will now represent the full spectrum of companies from across the digital media and marketing landscape. [Read More]( --------------------------------------------------------------- [IAB Board of Directors Release]( The IAB announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the IAB Board of Directors. Van der Kooi has served as the board’s Vice Chairman since February 2018. Troy Young, President of Hearst Magazines was elected to and will now serve as the 2019 Vice Chairman. [Read More]( --------------------------------------------------------------- [The CA Consumer Privacy Act Will Have a Significant Business Impact On The Digital Ad Industry]( The State of California recently enacted into law the new, sweeping California Consumer Privacy Act of 2018, which will go into effect on January 1, 2020. Experts estimate that the Act will apply to more than 500,000 U.S. companies, reaching businesses of various sizes in virtually every sector. The Act will have profound implications for the digital advertising industry. Stay in the know by visiting the resource hub on the IAB website here: [( [Read More]( --------------------------------------------------------------- IAB Toolbox [Online Learning From the Digital Media Experts]( With IAB Online Learning, access premier digital media training taught by industry experts from the comfort of your home or office. Modeled after our in-person trainings, you’ll benefit from the trainings employers at our 650+ member companies know and trust. Grow your knowledge of digital media and increase your chances of career advancement by registering for an online IAB course. [Learn More]( --------------------------------------------------------------- [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- Video Spotlight Direct Response Marketing in a Mass Retail World Jesse Horwitz, Co-Founder & Co-CEO of Hubble discusses how digital direct response ad inventory can be used to drive sales on mass retail shelves. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models]( [2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy]( [IAB Offers DTC Playbook; AT&T Consolidates Ad Spend On AppNexus]( [Tear Down This Wall!]( [Microsoft's Rik van der Kooi Appointed Chairman, IAB Board Of Directors]( [Direct-to-consumer is moving beyond retail]( [AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right]( [Taking advantage of data, without taking advantage of people]( [EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250]( [Spotify jumps into the podcast industry, acquires Gimlet Media and teases more moves]( [Why Spotify is making a $500 million bet on podcasting]( [Spotify's quest to become the king of podcasts]( [The Audio Boom: How Podcasts Are Changing The Game For Marketers]( [Behind Spotify's Huge Bet on Podcast Market's Growth]( [Spotify acquires New York podcasting companies Gimlet and Anchor]( [Spotify acquisitions mark jump into podcasting market]( [Spotify’s podcast acquisitions will bring a lot of money into a tiny industry]( [Spotify. It’s Not Just for Music Anymore.]( [IAB Releases Newfronts Schedule, Adds Vudu]( [YouTube, Twitter, Studio71, More Set To Present At This Year’s NewFronts]( [Walmart Signs Up to Make NewFront Pitch]( [NewFronts 2019 New York One-Week Schedule Released]( [IAB Announces Initial 2019 NewFronts Lineup]( [How to Thrive in Our Current Transforming Direct Brand Economy]( [These Two Companies are Changing the Way Consumers Thinks About Paint]( [Brands No Longer Want Your Loyalty. Now They Want Your Love]( [Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?]( [Open Online IDs Compete To Be Ad Tech Standards]( [The ad industry continues its quest toward fewer cookies and more consistent user IDs]( [IAB Tech Lab And Google Criticized In EU By Privacy Advocates]( [Polish Privacy Group Celebrates Data Protection Day With A Nastygram For RTB]( [Privacy Groups Claim Online Ads Can Target Abuse Victims]( [Google and adtech body criticised over data protection]( [Top ad trade bodies push for clarity around California consumer privacy law]( [Marketing trade associations ask CA attorney general to ‘clarify’ CCPA provisions]( [Ad Trade Orgs Appeal To California AG: Clarify Your Privacy Law, Please]( Upcoming IAB Events [IAB Women Visionaries]( April 2, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Content NewFronts 2019]( April 29 - May 3, 2019 | NYC [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Programmatic 360: Automation Decoded]( March 13, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification 1-Day Prep Course]( April 10, 2019 [More Info]( --------------------------------------------------------------- [Digital Fundamentals]( April 16, 2019 | NYC [More Info]( --------------------------------------------------------------- [Data 360]( May 15, 2019 | NYC [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB Q1 2019 Data Center All Committee Meeting]( February 4, 2019 [More Info]( --------------------------------------------------------------- [Q1 2019 Games Committee Meeting]( February 20, 2019 [More Info]( --------------------------------------------------------------- [Legal Affairs Committee Meeting]( February 21, 2019 [More Info]( --------------------------------------------------------------- [IAB Q1 2019 Advanced TV Committee Meeting]( March 12, 2019 [More Info]( --------------------------------------------------------------- [Q2 2019 Audio Committee Meeting and Networking Event]( April 22, 2019 [More Info]( --------------------------------------------------------------- New Members General Members - [Bespoke Post]( - [ironSource USA, Inc.]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Director, Direct Brand Initiative]( [Finance Coordinator]( [Marketing Director]( [Member Services Coordinator, IAB Tech Lab]( [Salesforce Administrator]( [Salesforce Coordinator]( [Senior Director of Research & Measurement]( [Senior Director of Product, UX and Measurement]( [Senior Product Manager, IAB Tech Lab]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.