Upcoming@IAB

[Upcoming @ IAB]( Jan 18, 2019 CONNECT WITH US: Spotlight [IAB Annual Leadership Meeting | New Speakers Added]( February 10-12, 2019 | Phoenix, AZ To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models. Join 1,500+ attendees at IAB's flagship Annual Leadership Meeting 2019. This years event will focus on the marketing-media value chain and its evolved understanding of how brands are born, grow, and die in the disrupted economy. 3 days, 35+ sessions, and a roster of speaker that includes Amazon Advertising, DreamCloud, Function of Beauty, Kellogg Company, Parachute, Red Antler, ThirdLove and many more to be announced. [Register Now]( Tweet this story: --------------------------------------------------------------- [AI Is Eating Advertising – and 2019 Will Be Critical For Getting It Right]( Lexus recently released the first ad written by AI – and it was surprisingly good. Was it a stunt? Sure. But it’s also a wakeup call about how AI is changing the very nature of advertising as we know it – and what’s ahead in 2019. Already, 95% of advertisers have terabytes upon petabytes of demographic data, including personal data, location information and interests they can use to target prospects they know almost nothing about. [Read More in AdExchanger]( --------------------------------------------------------------- [IAB Tech Lab Launches Podcast Measurement Compliance Program]( The IAB Tech Lab Podcast Measurement Compliance Program has entered the marketplace championed by major podcast publishers and platforms, signaling high demand for the guidelines that help solve podcast advertising’s many measurement challenges. NPR and Rawvoice/Blubrry are the first companies to earn the Podcast Measurement Certification. [Read More]( Tweet this story: --------------------------------------------------------------- [The Time for the OTT IFA (Identifier for Advertising) Is Now]( How to maintain a high-quality advertising experience within over-the-top (OTT) video environments? The final guidelines for Identifiers for Advertising (IFA) on OTT platforms are now available for adoption. Those technical guidelines provide recommendations and best practices for delivering targeted ads, as well as controlling ad frequency and rotation across a wide variety of disparate smart TVs, connected devices, and other OTT systems. Most of the major OTT platforms (including Amazon Fire, Android TV based devices, Apple TV, Chromecast, and Roku) provide support for OTT IFAs today. The IAB Tech Lab OTT Technical Working Group is calling for all the players in the OTT ad ecosystem to start using all parameters defined in the guidelines so that the IFA is used correctly and consistently. View the final guidelines, infographics, and FAQs. [Read More]( Tweet this story: --------------------------------------------------------------- [Video Everywhere: Examining the Latest in the Video Marketplace]( As the wheels of time turn, so too does the video advertising ecosystem. We are in the beginning stages of a transformative period in which video is becoming the most important and talked about form of advertising. It is changing not only how we use our smartphones, but how we consume what we’ve traditionally called television. However, this evolution has made things fragmented and complex and it is in times like this that education becomes even more critical. The IAB Video Landscape Report serves to simplify digital video while providing perspectives on the current state of the ecosystem by highlighting the opportunities, challenges, and emerging trends. It’s an invaluable resource that both buyers and sellers alike should familiarize themselves with in order to stay up to date with the digital video marketplace. [Read More]( [View Full Report]( Tweet this story: --------------------------------------------------------------- [Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally]( The IAB Tech Lab's Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, global ad platforms, and major app publishers. Today, the OM SDK is at various stages of deployment across hundreds of thousands of apps, with a combined global reach of approximately 2 billion devices, on iOS, Android and other platforms. A set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments, OM SDK simplifies and adds efficiency to a process that had previously involved various SDKs and systems. [Read More]( Tweet this story: --------------------------------------------------------------- [How Marketing Innovations Turn Content into Conversations]( Direct-to-consumer (DTC) brands have a distinct advantage over most incumbent, established brands because of one significant difference: They inherently understand the value of content and the role of storytelling as an important, if not the most important, foundational element of their marketing plan. They understand that the purpose of this content is to engage consumers in authentic ways to build their communities, establish consumer affinity and, most importantly, differentiate themselves from the competition. [Read More]( Tweet this story: --------------------------------------------------------------- [Defining the Data Stack 2018]( The world of brands is changing: barriers to entry have collapsed and the path to consumers is direct. A new wave of brands who engage with consumers directly have risen and have been able to successfully establish themselves among consumers. Direct Brands have done this by applying insights and learnings derived from the data at their disposal, unlocking effective, ongoing, direct relationships between brands and their customers. [Read More]( Tweet this story: --------------------------------------------------------------- [Everything You Need to Know About the Attention-Grabbing Ad Format That’s Winning Consumers Over (even on OTT)]( Brands are constantly seeking viewable ad formats that deliver meaningful consumer engagement to meet their goals in a way that won’t be disruptive to the consumer’s content experience. Opt-in Value Exchange ads have emerged as one of the best ad formats to address these marketer needs. And while many may know about this ad format from the social game space, Opt-in Value Exchange ads are now truly mainstream across many different types of websites, apps, and, increasingly, in connected TV/OTT environments. Most importantly, numerous studies show consumer preference for this type of adverting more than any other, especially for video. [Read More]( [Read the Guide]( Tweet this story: --------------------------------------------------------------- [U.S. Firms to Spend Nearly $19.2 Billion on Third-Party Audience Data & Data-Use Solutions in 2018, Up 17.5% From 2017]( The IAB and its Data Center of Excellence released “The State of Data 2018,” a study showing that in 2018 U.S. companies are accelerating their spending on third-party, audience data for advertising and marketing efforts. This year, American companies are expected to spend nearly $19.2 billion on the acquisition of audience data and on solutions to manage, process, and analyze this data—a figure that represents a 17.5 percent increase from the prior year. This expected increase has occurred in part by the rise in programmatic advertising and in spite of increased scrutiny on the use of consumer data (provoked in large part by new and pending data use regulations) as well as concerns regarding the quality of commercial data sets. [Read More]( [Read the Report]( Tweet this story: --------------------------------------------------------------- [The CA Consumer Privacy Act Will Have a Significant Business Impact On The Digital Ad Industry]( The State of California recently enacted into law the new, sweeping California Consumer Privacy Act of 2018, which will go into effect on January 1, 2020. Experts estimate that the Act will apply to more than 500,000 U.S. companies, reaching businesses of various sizes in virtually every sector. The Act will have profound implications for the digital advertising industry. Stay in the know by visiting the resource hub on the IAB website here: [( [Read More]( --------------------------------------------------------------- IAB Toolbox [Online Learning From the Digital Media Experts]( With IAB Online Learning, access premier digital media training taught by industry experts from the comfort of your home or office. Modeled after our in-person trainings, you’ll benefit from the trainings employers at our 650+ member companies know and trust. Grow your knowledge of digital media and increase your chances of career advancement by registering for an online IAB course. [Learn More]( --------------------------------------------------------------- [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- Video Spotlight Town Hall Recap: What is the Promise of Blockchain? Learn what took place during the closed-door Town Halls at the 2018 IAB Data & Mobile Symposium. Hear from SRAX, Wiland, PlaceIQ, and Liquidus Marketing on "What is the Promise of Blockchain"? Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [CES Day Two: Looking Toward the Future of Advanced TV, What Technology is Needed?]( [Marketers Are Ramping Up Data Management Investments]( [The depressing reason why your boycott of Dollar Shave Club didn’t work]( [2019 Poised To Usher In 'New Era' Of Video Marketing]( [AI: True Problem Solver or Just Another Buzzword in 2019?]( [Will Ad Fraud Become Easier or Harder to Fight in 2019?]( [Hulu Turns Advertising Into A 'Strategic Advantage']( [IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit]( [Ad-tech companies and networks are pinning hopes on streaming TV, but OTT is full of headaches for marketers]( [MarTech Today: IAB Tech Lab’s podcast measurement compliance, Amazon says no to Alexa ads & IBM touts Director of Marketing Data role]( [IAB Tech Lab Releases Podcast Measurement Compliance Program]( [IAB Tech Lab rolls out podcast measurement compliance certification program]( [IAB Tech Lab Launches A Compliance Program To Improve Podcast Measurement]( [IAB Tech Lab Rolls Out Podcasting Compliance Program to Push for Uniform Measurement Standards]( Upcoming IAB Events [IAB Annual Leadership Meeting 2019]( February 10-12, 2019 | Phoenix, AZ [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Digital Media Sales Certification 1-Day Prep Course]( January 23, 2019 | NYC [More Info]( --------------------------------------------------------------- [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( January 28, 2019 | NYC [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded]( January 29, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Fundamentals]( February 13, 2019 | NYC [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification 1-Day Prep Course]( April 10, 2019 [More Info]( --------------------------------------------------------------- [Digital Fundamentals]( April 16, 2019 | NYC [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB Q1 2019 Multicultural Council Meeting]( January 29, 2019 [More Info]( --------------------------------------------------------------- [IAB Q1 2019 Audio Committee Call]( Thu Jan 31 2019 03:00:00 GMT-0500 (EST) [More Info]( --------------------------------------------------------------- [IAB Q1 2019 Advanced TV Committee Meeting]( Tue Mar 12 2019 03:00:00 GMT-0400 (EDT) [More Info]( --------------------------------------------------------------- New Members General Members - [Location Sciences]( - [MediaRadar]( - [Timehop]( - [Voxnest, Inc.]( Startup Membership - [AdNode]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Director, Direct Brand Initiative]( [Marketing Director]( [Senior Director of Research & Measurement]( [Senior Director of Product, UX and Measurement]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2019 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.