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Dec 14, 2018 CONNECT WITH US: Spotlight February 10-12, 2019 | Phoenix, AZ To survive, and thrive, i

[Upcoming @ IAB]( Dec 14, 2018 CONNECT WITH US: Spotlight [IAB Annual Leadership Meeting | Early Keynote Speakers Announced]( February 10-12, 2019 | Phoenix, AZ To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models. Join 1,500+ attendees at IAB's flagship Annual Leadership Meeting 2019. This years event will focus on the marketing-media value chain and its evolved understanding of how brands are born, grow, and die in the disrupted economy. 3 days, 35+ sessions, and a roster of speaker that includes ADLANDIA Podcast, Amazon Advertising, Giant Spoon, Knotch, NBCUniversal, Red Antler, ThirdLove, Viacom Digital Studios, Xandr, and many more to be announced. [Register Now]( Tweet this story: --------------------------------------------------------------- [The Time for the OTT IFA (Identifier for Advertising) Is Now]( How to maintain a high-quality advertising experience within over-the-top (OTT) video environments? The final guidelines for Identifiers for Advertising (IFA) on OTT platforms are now available for adoption. Those technical guidelines provide recommendations and best practices for delivering targeted ads, as well as controlling ad frequency and rotation across a wide variety of disparate smart TVs, connected devices, and other OTT systems. Most of the major OTT platforms (including Amazon Fire, Android TV based devices, Apple TV, Chromecast, and Roku) provide support for OTT IFAs today. The IAB Tech Lab OTT Technical Working Group is calling for all the players in the OTT ad ecosystem to start using all parameters defined in the guidelines so that the IFA is used correctly and consistently. View the final guidelines, infographics, and FAQs. [Read More]( Tweet this story: --------------------------------------------------------------- [Video Everywhere: Examining the Latest in the Video Marketplace]( As the wheels of time turn, so does the video advertising ecosystem. We are in the beginning stages of a transformative period in which video is becoming the most important and talked about form of advertising. It is changing not only how we use our smartphones, but how we consume what we’ve traditionally called television. However, this evolution has made things fragmented and complex and it is in times like this that education becomes even more critical. The IAB Video Landscape report provides perspectives on the current state of the ecosystem by highlighting the opportunities, challenges, and emerging trends. It’s an invaluable resource that both buyers and sellers alike should familiarize themselves with in order to stay up to date with the digital video marketplace. [Read More]( [View Full Report]( Tweet this story: --------------------------------------------------------------- [Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally]( The IAB Tech Lab's Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, global ad platforms, and major app publishers. Today, the OM SDK is at various stages of deployment across hundreds of thousands of apps, with a combined global reach of approximately 2 billion devices, on iOS, Android and other platforms. A set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments, OM SDK simplifies and adds efficiency to a process that had previously involved various SDKs and systems. [Read More]( Tweet this story: --------------------------------------------------------------- [How Marketing Innovations Turn Content into Conversations]( Direct-to-consumer (DTC) brands have a distinct advantage over most incumbent, established brands because of one significant difference: They inherently understand the value of content and the role of storytelling as an important, if not the most important, foundational element of their marketing plan. They understand that the purpose of this content is to engage consumers in authentic ways to build their communities, establish consumer affinity and, most importantly, differentiate themselves from the competition. [Read More]( Tweet this story: --------------------------------------------------------------- [Defining the Data Stack 2018]( The world of brands is changing: barriers to entry have collapsed and the path to consumers is direct. A new wave of brands who engage with consumers directly have risen and have been able to successfully establish themselves among consumers. Direct Brands have done this by applying insights and learnings derived from the data at their disposal, unlocking effective, ongoing, direct relationships between brands and their customers. [Read More]( Tweet this story: --------------------------------------------------------------- [Everything You Need to Know About the Attention-Grabbing Ad Format That’s Winning Consumers Over (even on OTT)]( Brands are constantly seeking viewable ad formats that deliver meaningful consumer engagement to meet their goals in a way that won’t be disruptive to the consumer’s content experience. Opt-in Value Exchange ads have emerged as one of the best ad formats to address these marketer needs. And while many may know about this ad format from the social game space, Opt-in Value Exchange ads are now truly mainstream across many different types of websites, apps, and, increasingly, in connected TV/OTT environments. Most importantly, numerous studies show consumer preference for this type of adverting more than any other, especially for video. [Read More]( [Read the Guide]( Tweet this story: --------------------------------------------------------------- [Third Annual IAB Data Rock Star & Rising Star Awards Celebrate Data Science Excellence Across Media and Marketing Industries]( The IAB and its Data Center of Excellence today announced the winners of the third annual IAB Data Rock Star Awards at the IAB Data and Mobile Symposium in New York City. [Read More]( [View the Winners]( Tweet this story: --------------------------------------------------------------- [U.S. Firms to Spend Nearly $19.2 Billion on Third-Party Audience Data & Data-Use Solutions in 2018, Up 17.5% From 2017]( The IAB and its Data Center of Excellence released “The State of Data 2018,” a study showing that in 2018 U.S. companies are accelerating their spending on third-party, audience data for advertising and marketing efforts. This year, American companies are expected to spend nearly $19.2 billion on the acquisition of audience data and on solutions to manage, process, and analyze this data—a figure that represents a 17.5 percent increase from the prior year. This expected increase has occurred in part by the rise in programmatic advertising and in spite of increased scrutiny on the use of consumer data (provoked in large part by new and pending data use regulations) as well as concerns regarding the quality of commercial data sets. [Read More]( [Read the Report]( Tweet this story: --------------------------------------------------------------- [Top Takeaways: 2018 IAB Data & Mobile Symposium]( December 5, 2018 | New York, NY The IAB Data & Mobile Symposium, held on December 5 in New York City, brought together over 200+ industry leaders and executives from across the ecosystem to address how publishers and marketers are using data and technology to enhance the consumer advertising experience and achieve the trifecta of getting the right message to the right person at the right time. Speakers hailed from Boxed, Buzzfeed, IBM Watson Advertising, Meredith, Mindshare, Oath, The New York Times Company, Pandora, PepsiCo, UM and many more sharing their own insights on topics such as Data-driven Creative, The Ethics of Data & AI, Opt-In Value Exchange Advertising, Content Adjacency and Distribution, and How Data Fuels Podcast Growth to name a few These are the five core insights that came out of thought provoking discussions from the day. [Read More]( Tweet this story: --------------------------------------------------------------- [App-Ads.Txt Released For Public Comment by IAB Tech Lab as Next Step to Fight Digital Advertising Inventory Fraud]( The IAB Tech Lab released app-ads.txt specification in beta, the much-awaited app guidance that can increase the pool of authorized digital advertising inventory while reducing fraud. Available for public comment through February 4, 2019, app-ads.txt is an extension of the original ads.txt standard that provides a mechanism for content owners to declare who is authorized to sell their inventory. With demand side platforms (DSPs), it allows buyers to confidently purchase through approved seller accounts. App-ads.txt applies this ads.txt functionality to ad transactions in mobile apps, as well as over-the-top (OTT) video apps. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB 2019 Digital Audio Buyers Guide 2.0]( Audio platforms had a great 2018 and are poised to take all the excitement around streaming, podcasting and voice into 2019 as well. There has never been a more exciting time for Audio, with technologies like smartphones, connected cars and smart speakers driving online listening to bigger and bigger audience numbers. Today’s consumer is comfortable in an audio first environment which offers many opportunities to brand and agency marketers looking to connect in new and more engaging ways. [Read More]( Tweet this story: --------------------------------------------------------------- [The CA Consumer Privacy Act Will Have a Significant Business Impact On The Digital Ad Industry]( The State of California recently enacted into law the new, sweeping California Consumer Privacy Act of 2018, which will go into effect on January 1, 2020. Experts estimate that the Act will apply to more than 500,000 U.S. companies, reaching businesses of various sizes in virtually every sector. The Act will have profound implications for the digital advertising industry. Stay in the know by visiting the resource hub on the IAB website: [( [Read More]( --------------------------------------------------------------- [OpenRTB 3.0 Finalized and Ready for Adoption]( After a vibrant review process, the finalized OpenRTB 3.0 specification comes just at the moment when the industry is calling for better transparency and trust in programmatic supply chains. The final version of OpenRTB 3.0, AdCOM 1.0, and Ad Management API 1.0 specifications are now ready for industry adoption, and we expect to see implementations within the first half of 2019. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Releases Final Version of VAST 4.1 for Video & Audio Ads]( The Digital Video Ad Serving Template Version 4.1 (VAST 4.1) provides improvements for ad verification, audio ads, Open Measurement, and an upgraded video ad delivery workflow. VAST 4.1 received an unprecedented amount of feedback during its public comment phase, reflecting the level of interest in this release of VAST. The IAB Tech Lab & the Digital Video Working group see VAST 4.1 as the “real” VAST 4 – providing direction for how ad verification should work, along with improvement in ad creative measurement, server-side ad insertion, integration of audio advertising. Additional features such as closed captioning, interactive templates, and better handling of media files also provide an improved consumer experience. Learn more about VAST 4.1 in our blog post series and download the final VAST 4.1, ready for adoption. [View the Specs and the Blog Posts]( --------------------------------------------------------------- IAB Toolbox [Online Learning From the Digital Media Experts]( With IAB Online Learning, access premier digital media training taught by industry experts from the comfort of your home or office. Modeled after our in-person trainings, you’ll benefit from the trainings employers at our 650+ member companies know and trust. Grow your knowledge of digital media and increase your chances of career advancement by registering for an online IAB course. [Learn More]( --------------------------------------------------------------- [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- Video Spotlight Jackson Jeyanayagam, CMO, Boxed, explains combining heart and science to identify consumer insights Learn about the blend of heart and science and how Boxed strikes the right balance when engaging its customers and employees. Discover how the company combines its analytical approach and its people-led focus. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [US marketers will spend at least $19bn on data]( [IAB: Companies will spend $19.2B on third-party data and solutions in 2018]( [Digital Data Assets Surpass Traditional Data For First Time, IAB Report Says]( [US firms to spend $19bn in 2018 on third-party data despite industry's privacy concerns]( [Advertisers Will Spend More Than Ever On Third-Party Data, Despite Privacy Concerns]( [IAB Data Center Of Excellence Releases Rock Star, Rising Star Award Winners]( [Despite Regulation Fears, Marketers Are Still Investing Heavily in Data]( [Opt-in value exchange ads are moving beyond gaming]( [U.S. Companies To Spend More Than $19 Billion On Third-Party Audience Data]( [IAB Publishes Playbook For Opt-In Value Exchange Ads]( [Listen Up: There's a Reason Digital Audio Is Having a Moment 12/03/2018]( [Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting]( [IAB Opens Beta Testing For Mobile Version Of Ads.txt Anti-Fraud Tool]( [S4 Capital PLC Merger with MightyHive, Inc.; App-ads.txt Released for Public Comment by IAB Tech Lab]( [IAB Tech Lab makes app-ads.txt available for implementation during beta testing]( [app-ads.txt (ads.txt for apps) released in beta]( [IAB Tech Lab issues revised ads.txt for apps]( [Ads.Txt For Apps Is Finally (Nearly) Ready For Primetime]( Upcoming IAB Events [IAB Annual Leadership Meeting 2019]( February 10-12, 2019 | Phoenix, AZ [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Programmatic 360: Automation Decoded 01/29 - New York City]( January 29, 2019 | New York, NY [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [Q4 IAB CFO Council Meeting]( December 17, 2019| New York, NY [More Info]( --------------------------------------------------------------- New Members General Members - [Captivate]( Associate Members - [TurboTax]( Startup Membership - [Traffic Steer]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Instructional Designer, Learning and Certification:]( [Marketing Director]( [Senior Director of Research & Measurement]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.

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