Upcoming@IAB

[Upcoming @ IAB]( Nov 30, 2018 CONNECT WITH US: Spotlight [IAB Data & Mobile Symposium | ALMOST SOLD OUT]( December 5, 2018 | New York, NY Don't miss out on an excellent line-up of industry leading speakers from Boxed, Buzzfeed, IBM Watson Advertising, Meredith, Oath, New York Times Company, Pandora, PepsiCo, UM, and many more. The IAB Data & Mobile Symposium will bring together industry leaders from across the ecosystem to address how publishers and marketers are using data and technology to enhance the consumer’s advertising experience and achieve the trifecta of getting the right message to the right person at the right time. [Read More]( [Register Now]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Video Summit – Scale and Innovation through Standards | SOLD OUT]( Dec 12 • NYC Explore the next generation of video advertising standards and cross-platform ad delivery at the “IAB Tech Lab Video Summit – Scale and Innovation through Standards” event on December 12th in NYC. Leaders from across the digital video industry will share the latest releases and their visions for future development to bring you up to speed with the global technical standards, opportunities in TV convergence, and how to reach your target audience with over-the-top (OTT) advertising at scale. [Join the Waitlist]( Tweet this story: --------------------------------------------------------------- [IAB Annual Leadership Meeting]( February 10-12, 2019 | Phoenix, AZ Register by December 3 and save $100. To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models. IAB's flagship Annual Leadership Meeting 2019 will focus on the marketing-media value chain and its evolved understanding of how brands are born, grow, and die in the modern era. [Register Now]( Tweet this story: --------------------------------------------------------------- [IAB Submits Comments to NTIA on Federal Privacy Framework]( On November 9, 2018, IAB and four other industry trade associations submitted comments in response to the National Telecommunications and Information Administration’s (NTIA) request for public comment on “Developing the Administration’s Approach to Consumer Privacy.” The comments highlight that the United States’ existing privacy framework of targeted sectoral privacy laws, coupled with enforceable self-regulatory programs, and backed by robust enforcement by the Federal Trade Commission (FTC) is a strong base upon which to build supplemental, consistent, interoperable, national standards to address the developments in the modern data-driven economy. [Read More]( --------------------------------------------------------------- [The CA Consumer Privacy Act Will Have a Significant Business Impact On The Digital Ad Industry]( The State of California recently enacted into law the new, sweeping California Consumer Privacy Act of 2018, which will go into effect on January 1, 2020. Experts estimate that the Act will apply to more than 500,000 U.S. companies, reaching businesses of various sizes in virtually every sector. The Act will have profound implications for the digital advertising industry. Stay in the know by visiting the resource hub on the IAB website here: [( [Read More]( --------------------------------------------------------------- [An Analysis of GDPR Challenges to Behavioral Advertising]( On September 12, 2018, complaints were submitted to regulatory authorities in the UK and Ireland, alleging that OpenRTB is a “mass data broadcast mechanism” that violates the GDPR. This article provides strong counter arguments to the complaints’ broad claims by clarifying GDPR does not apply to underlying technologies, such as OpenRTB, as they are not data processing activities and more. [Read More]( --------------------------------------------------------------- [Everything We Know About Marketing Is Now Old]( From the opening remarks of the inaugural IAB Direct Brand Summit, one thing became immediately clear: a revolution was upon us. The old way of running a consumer business was no longer working, and we were here to understand what was working now. Sharing and learning between the disruptors and big brand leaders, digital platforms, and media was encouraged, with the goal of learning from each other and building on our successes. [Read More]( Tweet this story: --------------------------------------------------------------- [Digital Ad Spend Hits Record-breaking $49.5 Billion in First Half of 2018, Marking a Significant 23% YOY Increase]( U.S. digital advertising revenues for the first six months of 2018 soared to $49.5 billion—the most advertisers have ever spent on digital media in a first half of a year—according to the latest IAB Internet Advertising Revenue Report released by the IAB and produced by PwC US. This represents a dramatic 23 percent year-over-year increase from the $40.3 billion reported for the same period in 2017. [Read Release]( [Read Report]( --------------------------------------------------------------- [App-Ads.Txt Released For Public Comment by IAB Tech Lab as Next Step to Fight Digital Advertising Inventory Fraud]( The IAB Tech Lab released app-ads.txt specification in beta, the much-awaited app guidance that can increase the pool of authorized digital advertising inventory while reducing fraud. Available for public comment through February 4, 2019, app-ads.txt is an extension of the original ads.txt standard that provides a mechanism for content owners to declare who is authorized to sell their inventory. With demand side platforms (DSPs), it allows buyers to confidently purchase through approved seller accounts. App-ads.txt applies this ads.txt functionality to ad transactions in mobile apps, as well as over-the-top (OTT) video apps. [Read More]( --------------------------------------------------------------- [OpenRTB 3.0 Finalized and Ready for Adoption]( After a vibrant review process, the finalized OpenRTB 3.0 specification comes just at the moment when the industry is calling for better transparency and trust in programmatic supply chains. The final version of OpenRTB 3.0, AdCOM 1.0, and Ad Management API 1.0 specifications are now ready for industry adoption, and we expect to see implementations within the first half of 2019. [Read More]( --------------------------------------------------------------- [IAB Tech Lab Releases Final Version of VAST 4.1 for Video & Audio Ads]( The Digital Video Ad Serving Template Version 4.1 (VAST 4.1) provides improvements for ad verification, audio ads, Open Measurement, and an upgraded video ad delivery workflow. VAST 4.1 received an unprecedented amount of feedback during its public comment phase, reflecting the level of interest in this release of VAST. The IAB Tech Lab & the Digital Video Working group see VAST 4.1 as the “real” VAST 4 – providing direction for how ad verification should work, along with improvement in ad creative measurement, server-side ad insertion, integration of audio advertising. Additional features such as closed captioning, interactive templates, and better handling of media files also provide an improved consumer experience. Learn more about VAST 4.1 in our blog post series and download the final VAST 4.1, ready for adoption. [View the Specs and Blog Posts]( --------------------------------------------------------------- [Proving It: Demystifying Attribution Within Advanced TV]( It’s the marketer’s age old dilemma to determine: “Is my campaign working? Which ad is performing best?” Traditional TV buyers are used to getting questions like these from their clients and rarely do they have a straight answer. Attribution in Advanced TV is a unique, emerging practice that offers advertisers the opportunity to understand how data-driven, audience based TV campaigns can drive sales, awareness, purchase intent, and other measurable KPIs. Furthermore, buyers can start to understand which segments, platforms, and content they should be investing in. [Read More]( --------------------------------------------------------------- [IAB Study Proves Mobile Video Interactive Shoppable Ads Drive Direct Relationships Between Consumers & Brands]( Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the IAB and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get greater user attention, with consumers giving more thought and attention to mobile shoppable ads when creative includes a CTA—laying the groundwork for a direct relationship between the consumer and the advertiser. Furthermore, the study identifies that the first five seconds of interactive ads with CTAs gain the most attention, demonstrating the need for advertisers to include their brand messaging upfront. [Read More]( --------------------------------------------------------------- IAB Toolbox [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Online Learning From the Digital Media Experts]( With IAB Online Learning, access premier digital media training taught by industry experts from the comfort of your home or office. Modeled after our in-person trainings, you’ll benefit from the trainings employers at our 650+ member companies know and trust. Grow your knowledge of digital media and increase your chances of career advancement by registering for an online IAB course. [Learn More]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- Video Spotlight IAB Direct Brand Summit's Biggest Takeaways Hear from the attendees on the biggest takeaways from the 2018 IAB Direct Brand Summit. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [3 trends that bring holiday video marketing into focus]( [Reading List: Podcasting]( [IAB Tech Lab launches OpenRTB 3.0 and accompanying specs]( [Facebook in the dock as anger grows over smears]( [Digital Ad Spend Hits Record-Breaking $49.5 Billion in First Half 2018, Marking a Significant 23% YOY Increase]( [U.S. Digital Ad Spend Hits Record $49.5 Billion In First Half Of 2018]( [IAB: Mobile Leads US Digital Marketing Ad Revenue; Audio Investment Rising]( [IAB: Digital ad spend on pace to hit $100B for first time in 2018]( [Digital Video Ad Spend Is Accelerating]( [Data Sheet—Growing Dangers to Stocks From the U.S.-China Trade Conflict]( [Mobile Was Two-Thirds Of Hefty $50B In 1H Digital Ad Spend]( [How the Rise of D-to-C Brands Is Helping Digital Ad Spend Defy Gravity]( [IAB SAYS DIGITAL AD REVENUE ON PACE FOR $100 BILLION THIS YEAR, BUT HEADWINDS LOOM]( [Digital ad spending grew to $49.5B in the first half of 2018, according to IAB]( [Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says]( [The growth of microbrands threatens consumer-goods giants]( [Why digitally native brands are taking a fresh approach to brick-and-mortar]( [DTC brands are drawn to podcasting, but aren’t sure of its impact]( [How Bonobos grows brand purpose following its controversial sale to Walmart]( Upcoming IAB Events [IAB Data & Mobile Symposium 2018]( December 5, 2018 [More Info]( --------------------------------------------------------------- [IAB Tech Lab Video Summit - Scale and Innovation through Standards]( December 12, 2018 [More Info]( --------------------------------------------------------------- [IAB Annual Leadership Meeting 2019]( February 10-12, 2019| Phoenix, AZ [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Programmatic 360: Automation Decoded]( December 3, 2017 | Oakland, CA [More Info]( --------------------------------------------------------------- [Data 360]( December 4, 2018 [More Info]( --------------------------------------------------------------- [Digital Fundamentals]( December 12, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB Research Council Meeting]( December 3, 2017 [More Info]( --------------------------------------------------------------- [IAB Video Center: Insights & Innovation]( December 11, 2018 [More Info]( --------------------------------------------------------------- [IAB 2018 Q4 Social Media/Native/Content Committee Meeting]( December 11, 2019 [More Info]( --------------------------------------------------------------- [Q4 IAB CFO Council Meeting]( December 17, 2020 [More Info]( --------------------------------------------------------------- New Members General Members - [AcquireWeb]( - [GeistM]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Instructional Designer, Learning and Certification:]( [Marketing Director]( [Senior Director of Research & Measurement]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.