Upcoming@IAB

[Upcoming @ IAB]( Nov 16, 2018 CONNECT WITH US: Spotlight [IAB Data & Mobile Symposium]( December 5, 2018 | New York, NY The IAB Symposium will bring together industry leaders and executives from across the ecosystem to address how publishers and marketers are using data and technology to enhance the consumer’s advertising experience and achieve the trifecta of getting the right message to the right person at the right time. Don't miss out on speakers from Boxed, IBM Watson Advertising, Meredith, Oath, Pandora, The New York Times, UM, Unity, and many more. [Read More]( [Register Now]( Tweet this story: --------------------------------------------------------------- [IAB Annual Leadership Meeting]( February 10-12, 2019 | Phoenix, AZ Register by December 3 and save $100. To survive, and thrive, incumbent brands and legacy publishers must overcome the economic disruption fueled by direct brands by finding new growth opportunities and partnership models. IAB's flagship Annual Leadership Meeting 2019 will focus on the marketing-media value chain and its evolved understanding of how brands are born, grow, and die in the modern era. [Register Now]( Tweet this story: --------------------------------------------------------------- [Everything We Know About Marketing Is Now Old]( From the opening remarks of the inaugural IAB Direct Brand Summit, one thing became immediately clear: a revolution was upon us. The old way of running a consumer business was no longer working, and we were here to understand what was working now. Sharing and learning between the disruptors and big brand leaders, digital platforms, and media was encouraged, with the goal of learning from each other and building on our successes. [Read More]( Tweet this story: --------------------------------------------------------------- [Digital Ad Spend Hits Record-breaking $49.5 Billion in First Half of 2018, Marking a Significant 23% YOY Iincrease]( U.S. digital advertising revenues for the first six months of 2018 soared to $49.5 billion—the most advertisers have ever spent on digital media in a first half of a year—according to the latest IAB Internet Advertising Revenue Report released by the IAB and produced by PwC US. This represents a dramatic 23 percent year-over-year increase from the $40.3 billion reported for the same period in 2017. [Read Release]( [Read Report]( --------------------------------------------------------------- [IAB Cross-Cultural Marketing Day]( Do you realize your customers come in every color of the rainbow? If you are not addressing every shade of your consumer than you are missing out. IAB’s Multicultural Council announces the 2018 Cross-Cultural Marketing Day, an invite-only event for brand and agency leaders. This event will cover topics including impacting multicultural audiences with audio content, the latest LGBTA market trends, and using your identity to inspire others. #DoYouSeeMe? [Request an Invite]( --------------------------------------------------------------- [IAB Tech Lab Video Summit – Scale and Innovation through Standards]( Dec 12 • NYC Explore the next generation of video advertising standards and cross-platform ad delivery at “IAB Tech Lab Video Summit – Scale and Innovation through Standards” event on December 12th in NYC. Leaders from across the digital video industry will share the latest releases and their visions for future development to bring you up to speed with the global technical standards, opportunities in TV convergence, and how to reach your target audience with over-the-top (OTT) advertising at scale. [Register Now]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Releases Final Version of Vast 4.1]( The Digital Video Ad Serving Template Version 4.1 (VAST 4.1) was released for public comment on June 14th 2018, and received an unprecedented amount of feedback, reflecting the level of interest in this release of VAST. Following discussions in the Digital Video Working Group, we are now releasing the final VAST 4.1 specs. [Read More]( --------------------------------------------------------------- [An Analysis of GDPR Challenges to Behavioral Advertising]( On September 12, 2018, complaints were submitted to regulatory authorities in the UK and Ireland, alleging that OpenRTB is a “mass data broadcast mechanism” that violates the GDPR. This article provides strong counter arguments to the complaints’ broad claims by clarifying GDPR does not apply to underlying technologies, such as OpenRTB, as they are not data processing activities and more. [Read More]( --------------------------------------------------------------- [Proving It: Demystifying Attribution Within Advanced TV]( It’s the marketer’s age old dilemma to determine: “Is my campaign working? Which ad is performing best?” Traditional TV buyers are used to getting questions like these from their clients and rarely do they have a straight answer. Some will cite the final C3 rating of a show they advertised in (from three weeks ago), or the relative CPMs that they pay for each property (which has nothing to do with performance). Or they might examine how a deal is tracking against its audience guarantee (on age/sex demo, of course). When the digital team is asked those same questions in regard to their digital campaigns, they’re armed and ready with powerful data answering exactly these questions with compelling stats that illustrate specific performance like sales or foot traffic. [Read More]( --------------------------------------------------------------- [IAB Study Proves Mobile Video Interactive Shoppable Ads Drive Direct Relationships Between Consumers & Brands]( Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the IAB and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get greater user attention, with consumers giving more thought and attention to mobile shoppable ads when creative includes a CTA—laying the groundwork for a direct relationship between the consumer and the advertiser. Furthermore, the study identifies that the first five seconds of interactive ads with CTAs gain the most attention, demonstrating the need for advertisers to include their brand messaging upfront. [Read More]( --------------------------------------------------------------- [Case Studies: OOH + Mobile Integration Drive Lift, Recall, and ROI]( Data + Mobile + OOH = Results. Need proof? Research shared in Campaign shows that mobile click-through rates increase by up to 15% when supported by OOH. Additional research from Outsmart, states better performing OOH campaigns create a 38% uplift in short-term brand action taken via mobiles, with 66% of all actions being direct to the brand itself. [Read More]( --------------------------------------------------------------- [The Man Who Kick Started the Direct Brand Economy]( Virtually all retail brand growth last year came from Direct to Consumer (DTC) companies. When people hear DTC they tend to think of direct marketing, but the two are radically different.DTC brands have existed for decades in catalogs, magazines and direct mailers. However, all of these predate the digital DTC revolution that started in 2010, when technological innovations like cloud services and 3PL solutions enabled companies to sell new products quickly, cheaply and directly, online. [Read More]( Tweet this story: --------------------------------------------------------------- IAB Toolbox [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Online Learning]( With IAB Online Learning, you can access premier digital media training taught by leading industry experts. Modeled after our in-person trainings, you’ll benefit from the trainings employers at our 650+ member companies know and trust from the comfort of your home or office. Grow your knowledge of digital media and increase your chances of career advancement by registering for an online IAB course. [Learn More]( --------------------------------------------------------------- Video Spotlight Reimagining What it Means to be a Brand Tina Sharkey, CEO and Co-Founder of Brandless discusses how brands have seen success building communities that inform how they scale, as well as how they test products and services. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [The growth of microbrands threatens consumer-goods giants]( [Why digitally native brands are taking a fresh approach to brick-and-mortar]( [DTC brands are drawn to podcasting, but aren’t sure of its impact]( [How Bonobos grows brand purpose following its controversial sale to Walmart]( [Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results]( [CTAs in Mobile Video Deliver Better Results, Finds Study]( [Study: Mobile video interactive shoppable ads drive brand relationships]( [For Mobile Video Ads, CTAs Are Critical For Fostering Consumer Relationships]( [Interactive ads with a CTA work best – but you need to be fast]( [For D2C companies, marketing looks more like sales]( [MEASUREMENT & DATA: IAB released an Advanced TV guide, “Proving It: Demystifying Attribution Within Advanced TV”]( [IAB Releases Advanced TV Attribution Buyer's Guide]( [IAB Releases DOOH And Mobile Case Studies To Prove Lift And Recall]( [Why the fierce battle between direct and traditional brands isn't so clear-cut]( [Interactive ads with a CTA work best – but you need to be fast]( [IAB’s Patrick Dolan to Discuss Latest Trends in Digital Advertising at 2018 Media Credit Seminar]( [IAB Singapore Expands to Become IAB SEA+India]( [IAB Singapore rebrands and spreads its reach to include all of South East Asia and India]( [IAB Singapore Expands as IAB SEA+India to Support Local Market Growth]( [What to Know About Emerging Marketing Trends, According to eMarketer’s Chief Content Officer]( Upcoming IAB Events [Cross-Cultural Marketing Day]( November 30, 2018 [More Info]( --------------------------------------------------------------- [IAB Data & Mobile Symposium 2018]( December 5, 2018 [More Info]( --------------------------------------------------------------- [IAB Tech Lab Video Summit - Scale and Innovation through Standards]( December 12, 2018 [More Info]( --------------------------------------------------------------- [IAB Annual Leadership Meeting 2019]( February 10-12, 2019| Phoenix, AZ [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Programmatic 360: Automation Decoded]( November 29, 2018 | Atlanta, GA [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded]( December 3, 2017 | Oakland, CA [More Info]( --------------------------------------------------------------- [Data 360]( December 4, 2018 [More Info]( --------------------------------------------------------------- [Digital Fundamentals]( December 12, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB 2018 Q4 Local Committee Meeting]( November 29, 2018 [More Info]( --------------------------------------------------------------- [IAB Research Council Meeting]( December 3, 2017 [More Info]( --------------------------------------------------------------- [IAB Video Center: Insights & Innovation]( December 11, 2018 [More Info]( --------------------------------------------------------------- [IAB 2018 Q4 Social Media/Native/Content Committee Meeting]( December 11, 2019 [More Info]( --------------------------------------------------------------- [Q4 IAB CFO Council Meeting]( December 17, 2020 [More Info]( --------------------------------------------------------------- New Members General Members - [Tubular Labs]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Instructional Designer, Learning and Certification:]( [Marketing Director]( [Senior Director of Research & Measurement]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.