Upcoming@IAB

[Upcoming @ IAB]( Nov 2, 2018 CONNECT WITH US: Spotlight [IAB Data & Mobile Symposium]( December 5, 2018 | New York, NY The IAB Symposium will bring together industry leaders and executives from across the ecosystem to address how publishers and marketers are using data and technology to enhance the consumer’s advertising experience and achieve the trifecta of getting the right message to the right person at the right time. [Read More]( [Register Now]( Tweet this story: --------------------------------------------------------------- [IAB Direct Brand Summit]( October 30-31, 2018 | New York , NY The two-day sold out 2018 IAB Direct Brand Summit (DBS) kicked off on October 30 in New York City with a packed house of hundreds of direct-to-consumer (DTC) brand executives, incumbent brand executives, publishers, and platforms, and palpable energy in the room. Randall Rothenberg, CEO, IAB, encouraged sharing and learning between the disruptor leaders and big brand leaders, as well as the digital platforms, and media attending the event. IAB’s goal is to encourage learning from each other and to emulate success stories [Read More]( [Recap & Highlights]( Tweet this story: --------------------------------------------------------------- Proving It: Demystifying Attribution Within Advanced TV It’s the marketer’s age old dilemma to determine: “Is my campaign working? Which ad is performing best?” Traditional TV buyers are used to getting questions like these from their clients and rarely do they have a straight answer. Attribution in Advanced TV is a unique, emerging practice that offers advertisers the opportunity to understand how data-driven, audience based TV campaigns can drive sales, awareness, purchase intent, and other measurable KPIs. Furthermore, buyers can start to understand which segments, platforms, and content they should be investing in. [Read More]( --------------------------------------------------------------- IAB Study Proves Mobile Video Interactive Shoppable Ads Drive Direct Relationships Between Consumers & Brands Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the IAB and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get greater user attention, with consumers giving more thought and attention to mobile shoppable ads when creative includes a CTA—laying the groundwork for a direct relationship between the consumer and the advertiser. Furthermore, the study identifies that the first five seconds of interactive ads with CTAs gain the most attention, demonstrating the need for advertisers to include their brand messaging upfront. [Read More]( --------------------------------------------------------------- Case Studies: OOH + Mobile Integration Drive Lift, Recall, and ROI Data + Mobile + OOH = Results. Need proof? Research shared in Campaign shows that mobile click-through rates increase by up to 15% when supported by OOH. Additional research from Outsmart, states better performing OOH campaigns create a 38% uplift in short-term brand action taken via mobiles, with 66% of all actions being direct to the brand itself. [Read More]( --------------------------------------------------------------- [The Man Who Kick Started the Direct Brand Economy]( Virtually all retail brand growth last year came from Direct to Consumer (DTC) companies. When people hear DTC they tend to think of direct marketing, but the two are radically different.DTC brands have existed for decades in catalogs, magazines and direct mailers. However, all of these predate the digital DTC revolution that started in 2010, when technological innovations like cloud services and 3PL solutions enabled companies to sell new products quickly, cheaply and directly, online. [Read More]( Tweet this story: --------------------------------------------------------------- [CCPA Demystified: California’s Privacy Legislation Explained]( November 15, 2018 The 2018 California Consumer Privacy Act (CCPA) will have a profound impact on the digital advertising ecosystem. This one-hour webinar will help you and your business prepare for when the law takes effect and allow you to ask questions of subject matter experts. [Register Now]( Tweet this story: --------------------------------------------------------------- [IAB Cross-Cultural Marketing Day]( The days of marketing to a general audience are over. Consumers want to see themselves represented in advertising. IAB’s Multicultural Council announces the 2018 Cross-Cultural Marketing Day, an invite-only event for brand and agency industry leaders to learn about the trends happening now in cross-cultural advertising. This year, we asked: Do you realize your customers come in every color of the rainbow? If you are not addressing every shade of your consumer than you are missing out. #DoYouSeeMe? [Request an Invite]( --------------------------------------------------------------- [IAB Tech Lab Video Summit – Scale and Innovation through Standards]( Dec 12 • NYC Explore the next generation of video advertising standards and cross-platform ad delivery at “IAB Tech Lab Video Summit – Scale and Innovation through Standards” event on December 12th in NYC. Leaders from across the digital video industry will share the latest releases and their visions for future development to bring you up to speed with the global technical standards, opportunities in TV convergence, and how to reach your target audience with over-the-top (OTT) advertising at scale. [Register Now]( Tweet this story: --------------------------------------------------------------- [IAB Singapore Expands to Become IAB SEA+India]( Following IAB Singapore’s sevenfold growth in the last four years and strong demand from members, the industry not for profit has officially expanded to become IAB SEA+India to represent the local markets of Southeast Asia and India. This move brings together publishers, agencies and platforms from Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, and India. Businesses with IAB Singapore membership will immediately transfer to IAB SEA+India membership, including member benefits in local markets across the region. [Read More]( Tweet this story: --------------------------------------------------------------- [Brands Can Build Relationships With Younger, High-Income Consumers via Ad-Supported Over-the-Top Video, According to IAB Research]( The IAB, at NewFronts West, released “Ad Receptivity and the Ad-Supported OTT Video Viewer,” an in-depth study that reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT). Results show that the largest audience segment of ASV OTT viewers is 18-34-year-old adults and they are likely to be higher income ($75+K). In addition, the audience includes households with kids and skews more male. Nearly three-quarters (73%) of those that regularly stream video say that they have watched ad-supported OTT. Moreover, 45 percent of streamers report that they watch ad-supported OTT the most. [Read More]( [Download the Study]( Tweet this story: --------------------------------------------------------------- IAB Toolbox [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight Direct Response Marketing in a Mass Retail World Jesse Horwitz, Co-Founder & Co-CEO of Hubble discusses how digital direct response ad inventory can be used to drive sales on mass retail shelves. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [IAB Releases Advanced TV Attribution Buyer's Guide]( [IAB Releases DOOH And Mobile Case Studies To Prove Lift And Recall]( [Why the fierce battle between direct and traditional brands isn't so clear-cut]( [Interactive ads with a CTA work best – but you need to be fast]( [IAB’s Patrick Dolan to Discuss Latest Trends in Digital Advertising at 2018 Media Credit Seminar]( [IAB Singapore Expands to Become IAB SEA+India]( [The New Dynamics of Brand Creation: Digital Content Has Changed Everything (Guest Column)]( [Consumers Who Watch Mostly Ad-Supported Internet Video Skew Younger, Higher Income (Study)]( [OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds]( [Ad-supported OTT video offers young, affluent audience to brands]( [73% of video streamers have watched ad-supported OTT, IAB reports]( [IAB Report Details New Ad-Supported OTT Video Viewer Segment]( [Ad-Supported OTT Video Watched by the Young and the Wealthy]( Upcoming IAB Events [IAB Make Mobile Work Webinar: The Power of In-App Advertising]( November 8, 2018 [More Info]( --------------------------------------------------------------- [Fall 2018 PWC Ad Revenue Webinar]( November 13, 2018 [More Info]( --------------------------------------------------------------- [California Consumer Privacy Act Webinar]( November 15, 2018 [More Info]( --------------------------------------------------------------- [Cross-Cultural Marketing Day]( November 30, 2018 [More Info]( --------------------------------------------------------------- [IAB Data & Mobile Symposium 2018]( December 5, 2018 [More Info]( --------------------------------------------------------------- [IAB Tech Lab Video Summit - Scale and Innovation through Standards]( December 12, 2018 [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Digital Media Sales Certification 1-Day Prep Course - 11/07/18]( November 7, 2018 [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded 11/29 - Atlanta]( November 29, 2018 [More Info]( --------------------------------------------------------------- [Data 360 12/4 - New York City]( December 4, 2018 [More Info]( --------------------------------------------------------------- [Digital Fundamentals, NYC - 12/12/18]( December 12, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [Digital Out Of Home Committee Meeting]( November 6, 2018 [More Info]( --------------------------------------------------------------- [IAB 2018 Q4 B2B Committee Meeting]( November 12, 2019 [More Info]( --------------------------------------------------------------- [IAB 2018 Q4 Local Committee Meeting]( November 29, 2018 [More Info]( --------------------------------------------------------------- New Members Associate Members - [Deloitte Digital]( All companies pending membership committee approval Job Openings [Director, Data & Ad Effectiveness]( [Instructional Designer, Learning and Certification:]( [Marketing Director]( [Senior Director of Research & Measurement]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.