Upcoming@IAB

[Upcoming @ IAB]( Sep 28, 2018 CONNECT WITH US: Spotlight [Almost Sold Out: IAB NewFronts West on Oct 9-10]( Hollywood, CA This fall, IAB heads west with a special 2-day event, in a single venue, to establish a year round content dialogue and provide an opportunity for more digital content creators, advertisers, and agencies to connect, share, and create new partnerships together. With many of the world’s leading media companies set to present their latest content – everything from new & returning series and documentaries, to audio and podcast programs, virtual reality content, and more – research & insights from industry partners, and networking and cocktails each day, it’s a content extravaganza! [Read More]( [Request Pass]( Tweet this story: --------------------------------------------------------------- [Letter to the Senate Commerce Committee, September 2018]( On September 24, 2018, IAB sent a letter to the Chairman and Ranking Member of the Senate Committee on Commerce, Science, and Transportation in advance of their September 26 hearing examining safeguards for consumer data privacy. The letter highlights IAB’s willingness to work with the Committee on ideas to enhance consumer privacy while preserving the tremendous value and benefits of the advertising-supported internet. [Read More]( [Read the Letter]( Tweet this story: --------------------------------------------------------------- [Nominate the Next IAB Data Rockstar]( This week, the IAB Data Center of Excellence opened nominations for the 2018 Data Rockstars award – now in its third year – to raise awareness and visibility of the great work being done by data industry practitioners and rising stars in the space. The Data Center hopes to build a deeper appreciation and sense of excitement for working in the data field and how these individuals, teams, and companies are significantly shaping the direction of their businesses and industry. Submit your nominations by Oct 31, 2018. [Nominate]( --------------------------------------------------------------- [IAB Names Susan Hogan Senior Vice President of Research & Measurement]( The IAB announced that Susan (Sue) Hogan has been named Senior Vice President of Research and Measurement. She is tasked with driving critical research initiatives that provide actionable insights for members and the industry at large. Hogan will also oversee the trade group’s development of media measurement best practices and guidelines. Formerly a media consultant in the digital space, Hogan has extensive experience as both a researcher and marketer. [Read More]( Tweet this story: --------------------------------------------------------------- [Ad Quality is Job #1: A Holistic Approach to Viewability, Brand Safety & Fraud Prevention]( For most of the modern history of advertising, media “quality” has been relatively straight-forward and easy to measure. In the 1990s, this was so easy in fact that in most agencies, it was relegated to one relatively junior account executive. I know, as I was one at the time and performed this duty for major advertisers in conjunction with my media department. [Read More]( Tweet this story: --------------------------------------------------------------- [Bonobos CEO Andy Dunn & Co-President Micky Onvural to Headline the First-Ever IAB Direct Brand Summit]( Andy Dunn, Chief Executive Officer, Bonobos and Senior Vice President, Digital Consumer Brands, Walmart U.S. eCommerce, and Micky Onvural, Co-President, Bonobos, joins a one-of-a-kind roster of speakers at the first IAB Direct Brand Summit—a conference dedicated to direct-to-consumer (DTC) brands and the “direct brand economy.” Direct-to-consumer brands are fueled by data, devoted to performance, and are developing new ways of doing business and this landmark summit from the IAB will provide educational breakouts, actionable advice and proven strategies that DTC and traditional brands can apply to marketing, data, production, and fulfillment. [Read More]( Tweet this story: --------------------------------------------------------------- [Michael Texidor & Breda O’Reilly to Serve in Key Leadership Positions at IAB]( The IAB announced that Michael Texidor has been promoted to Vice President, Learning and Development, and Breda O’Reilly has been named Vice President, Investment and Relations.Michael Texidor joined IAB in 2016 as the Director of IAB’s learning and certification operations portfolio, where he was responsible for managing the development of certification operations team members through the execution of IAB certification programs with over 15,000 participants. In his new role Texidor will be responsible for overseeing and growing the learning and certification programs, which includes Digital Media Sales Certification. He will also lead the development of new training programs focused on skill development, research, thought leadership, and best practices, further helping the IAB become an education resource for its members and the whole digital media and marketing economy. He will also look to further engage IAB members through the building of a community, centered on professional development and create a peer network of skilled, digital media, and marketing professionals. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Submits Feedback to European Commission on Privacy Shield]( Last month, at the request of the European Commission, IAB provided feedback on the practical implementation and operation of the EU-US Privacy Shield Framework within the context of the digital advertising industry. IAB’s response will be used to evaluate the functioning, implementation, supervision and enforcement of Privacy Shield during the Framework’s second annual review on October 18-19, 2018. [Read More]( Tweet this story: --------------------------------------------------------------- [Network with 100s of Brand Leaders at IAB Direct Brand Summit]( Convene, 117 West 46th Street, NYC IAB Direct Brand Summit is the first and only conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. The conference will encompass main stage sessions and roll-up-your-sleeve workshops focusing on omnichannel retail, content marketing and storytelling, managing media and acquisitions, data and attribution, moving from digital to traditional media, as well as how audio and video play into these brands' marketing mix. With an exciting roster of speakers from both direct and established brands including Brandless, Equinox, Glossier, Hubble, Keeps, Leesa, Le Tote, Mack Weldon, P&G, Peloton, Shopify, SNOWE, Stitch Fix, Tommy John, and more. You'll learn strategies for success in the Direct Brand Economy. [Learn More]( [Request Pass]( Tweet this story: --------------------------------------------------------------- [The California Consumer Privacy Act’s Radical Impact on the Digital Ad Ecosystem]( The State of California recently enacted into law the new, sweeping California Consumer Privacy Act of 2018, which will go into effect on January 1, 2020. Experts estimate that the Act will apply to more than 500,000 U.S. companies, reaching businesses of various sizes in virtually every sector. To be sure, the Act will have profound implications for the digital advertising industry, given its breadth and seeming extraterritorial reach. [Read More]( Tweet this story: --------------------------------------------------------------- [Digital Audio’s Brand Safe Environment]( Consumers are spending more time with audio than ever before. Mobile phones, smart speakers, and connected devices in the car and home offer many ways to listen. These technologies have put digital audio front and center for marketers looking to connect with today’s consumers. Advertisers are also investing more in digital audio than ever before – according to the IAB/PwC Internet Advertising Revenue Report, digital audio advertising revenues topped $1.2 billion in 2017. As brands and agencies measure and evaluate these opportunities, they are also looking to protect their investments. In today’s digital me [Read More]( Tweet this story: --------------------------------------------------------------- [Without Ads.txt, 72% of Video Spend is Fraudulent]( A recent test conducted by Google, Guardian US, and MightyHive found that without ads.txt, 72% of broswer-based video spend is fraudulent. IAB Tech Lab's new ads.txt aggregator is a simple and essential tool designed to provide marketers, agencies, and platforms with frequent updates on publishers' authorized digital sellers (ads.txt files), to be used in campaign targeting that cuts out misrepresented inventory. [Learn More]( [Get It Now]( Tweet this story: --------------------------------------------------------------- [Reality Check: AR and VR are Changing the Media Landscape]( AR and VR usage are on the rise. As a result, and due to the potential of these technologies, many industries are starting to explore AR/VR use cases—including the advertising industry—as a way for marketers to tell engaging stories that create meaningful interactions with consumers. [Read More]( [AR/VR Glossary]( --------------------------------------------------------------- [IAB Tech Lab Releases OpenMedia Specs, Including OpenRTB 3.0, and Kicks Off Beta Tests]( IAB Tech Lab released OpenRTB 3.0 built on the framework from September, as the second step in its introduction to the ecosystem. New specifications to support OpenRTB have also been made available for public comment -- ads.cert, AdCOM, and the Ad Management API -- all designed to promote healthy growth of the digital advertising programmatic marketplace. Use of the OpenRTB 3.0 tech spec in conjunction with ads.cert, AdCOM, and the Ad Management API will improve security and support new use cases in OpenRTB on both the buy and sell sides, ultimately facilitating a better consumer experience. [Learn More]( --------------------------------------------------------------- IAB Toolbox [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight IAB Founders Stories | Tommy John Tom Patterson & Erin Fujimoto, Founders of Tommy John discuss how they launched and grew their brand, landing their into major department stores and created a unique retail store experience that's trusted by millions. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email [contentstudios@iab.com]( to receive the form. IAB Headlines [Snap, Jukin Media and Vice to Attend IAB’s NewFronts West]( [Snap, Viacom Digital Studios, YouTube’s FameBit To Headline Inaugural NewFronts West - Tubefilter]( [Silicon Beach Report Aug. 29: Children’s Hospital LA Expands VR Training | Los Angeles Business Journal]( [Few TV Companies Join L.A. NewFronts Lineup]( [NewFronts Go to Hollywood: Presenting Companies Announced for Inaugural L.A. Ad Event]( [Snap, Vice Media Join IAB's NewFronts West]( [Want A Brand-Safe Ad Environment? Digital Audio May Be Just The Ticket]( [IAB issues whitepaper on brand safety in digital audio advertising]( [IAB: Digital Audio Among Safest Advertising Opportunities.]( [Apple Yanks Facebook VPN From The App Store; GDPR Threatens The Supply Chain]( [Podcasting continues its meteoric rise, creating more opportunities for marketers]( Upcoming IAB Events [IAB NewFronts West 2018]( Hollywood, CA | October 9-10, 2018 [More Info]( --------------------------------------------------------------- [IAB Direct Brand Summit]( New York, NY | October 30-31, 2018 [More Info]( --------------------------------------------------------------- [IAB 2018 Audio Day Boston]( Boston, MA |November 1, 2018 [More Info]( --------------------------------------------------------------- [IAB Make Mobile Work Webinar: The Power of In-App Advertising]( November 8, 2018 [More Info]( --------------------------------------------------------------- [Cross-Cultural Marketing Day]( November 30, 2018 [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( October 1-4, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( October 15-18, 2018 [More Info]( --------------------------------------------------------------- [Digital Media Sales Certification 1-Day Prep Course - 11/07/18]( November 7, 2018 [More Info]( --------------------------------------------------------------- [Programmatic 360: Automation Decoded 11/29 - Atlanta]( November 29, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [IAB Audio Committee Meeting]( [More Info]( --------------------------------------------------------------- [Digital Out Of Home Committee Meeting]( November 6, 2018 [More Info]( --------------------------------------------------------------- New Members General Members - [Diray Media]( - [FuelX]( - [Group Nine Media]( - [Merchant Resource Group]( - [Pepperjam]( - [SuperAwesome]( All companies pending membership committee approval Job Openings [Account Executive, Member Relations/I&R]( [Coordinator, IAB Research & Video Center of Excellence]( [Coordinator, Investment & Relations]( [Director, Mobile Marketing Center of Excellence]( [Senior Director of Research & Measurement]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to [replies@iab.com](. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic]( This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]( at any time.