Upcoming@IAB

[Upcoming @ IAB]( Sep 14, 2018 CONNECT WITH US: Spotlight [Bonobos CEO Andy Dunn & Co-President Micky Onvural to Headline the First-Ever IAB Direct Brand Summit]( New York, NY Andy Dunn, Chief Executive Officer, Bonobos and Senior Vice President, Digital Consumer Brands, Walmart U.S. eCommerce, and Micky Onvural, Co-President, Bonobos, joins a one-of-a-kind roster of speakers at the first IAB Direct Brand Summit—a conference dedicated to direct-to-consumer (DTC) brands and the “direct brand economy.” Direct-to-consumer brands are fueled by data, devoted to performance, and are developing new ways of doing business and this landmark summit from the IAB will provide educational breakouts, actionable advice and proven strategies that DTC and traditional brands can apply to marketing, data, production, and fulfillment. [Read More]( [Register Now]( Tweet this story: --------------------------------------------------------------- [IAB Releases Line-Up of Top Creators, Media Powerhouses & Technology Innovators for IAB NewFronts West, October 9–10 in Los Angeles]( Hollywood, CA IAB announced the initial line-up of content creators that will take centerstage at the first-ever Digital Content NewFronts West, a two-day marketplace to be held at NeueHouse Hollywood in Los Angeles, California on October 9-10. The event will introduce brands and media buyers to the latest in original digital video programming and showcase advertising opportunities across emerging media, including podcasts and virtual reality. In keeping with the NewFronts West inaugural theme—“Hello, LA: Where Ideas Meet Content”—the marketplace will have a laser focus on content creation and big ideas, as brands continue to push for more creative solutions and increase their commitment to digital content as a key component of their marketing mix. [Read More]( [Request Pass]( Tweet this story: --------------------------------------------------------------- [Empower Your Sales Team With Digital Media Sales Certification Training]( Certify your team’s sales knowledge with the preparation course 100 percent of learners recommend. Put your remaining 2018 budget to good use by investing in your team with training from IAB. Their performance will not only be stronger, but our research shows they’ll stay with your company longer and be far more engaged with their work. [Learn More]( [Register Now]( --------------------------------------------------------------- [Michael Texidor & Breda O’Reilly to Serve in Key Leadership Positions at IAB]( The IAB announced that Michael Texidor has been promoted to Vice President, Learning and Development, and Breda O’Reilly has been named Vice President, Investment and Relations.Michael Texidor joined IAB in 2016 as the Director of IAB’s learning and certification operations portfolio, where he was responsible for managing the development of certification operations team members through the execution of IAB certification programs with over 15,000 participants. [Read More]( Tweet this story: --------------------------------------------------------------- [IAB Submits Feedback to European Commission on Privacy Shield]( Last month, at the request of the European Commission, IAB provided feedback on the practical implementation and operation of the EU-US Privacy Shield Framework within the context of the digital advertising industry. IAB’s response will be used to evaluate the functioning, implementation, supervision and enforcement of Privacy Shield during the Framework’s second annual review on October 18-19, 2018. [Read More]( Tweet this story: --------------------------------------------------------------- [The California Consumer Privacy Act’s Radical Impact on the Digital Ad Ecosystem]( The State of California recently enacted into law the new, sweeping California Consumer Privacy Act of 2018, which will go into effect on January 1, 2020. Experts estimate that the Act will apply to more than 500,000 U.S. companies, reaching businesses of various sizes in virtually every sector. To be sure, the Act will have profound implications for the digital advertising industry, given its breadth and seeming extraterritorial reach. [Read More]( Tweet this story: --------------------------------------------------------------- [Digital Audio’s Brand Safe Environment]( Consumers are spending more time with audio than ever before. Mobile phones, smart speakers, and connected devices in the car and home offer many ways to listen. These technologies have put digital audio front and center for marketers looking to connect with today’s consumers. Advertisers are also investing more in digital audio than ever before – according to the IAB/PwC Internet Advertising Revenue Report, digital audio advertising revenues topped $1.2 billion in 2017. As brands and agencies measure and evaluate these opportunities, they are also looking to protect their investments. [Read More]( Tweet this story: --------------------------------------------------------------- [Without Ads.txt, 72% of Video Spend is Fraudulent]( A recent test conducted by Google, Guardian US, and MightyHive found that without ads.txt, 72% of browser-based video spend is fraudulent. IAB Tech Lab's new ads.txt aggregator is a simple and essential tool designed to provide marketers, agencies, and platforms with frequent updates on publishers' authorized digital sellers (ads.txt files), to be used in campaign targeting that cuts out misrepresented inventory. [Learn More]( [Get It Now]( Tweet this story: --------------------------------------------------------------- [IAB Tech Lab Releases OpenMedia Specs, Including OpenRTB 3.0, and Kicks Off Beta Tests]( IAB Tech Lab released OpenRTB 3.0 built on the framework from September, as the second step in its introduction to the ecosystem. New specifications to support OpenRTB have also been made available for public comment -- ads.cert, AdCOM, and the Ad Management API -- all designed to promote healthy growth of the digital advertising programmatic marketplace. Use of the OpenRTB 3.0 tech spec in conjunction with ads.cert, AdCOM, and the Ad Management API will improve security and support new use cases in OpenRTB on both the buy and sell sides, ultimately facilitating a better consumer experience. [Learn More]( --------------------------------------------------------------- IAB Toolbox [Sign up for IAB SmartBrief]( IAB SmartBrief, filled with the day's most relevant stories, provides advertising, marketing and media professionals like you with a free news snapshot to quickly scan and use to stay informed. Want more news on all things digital video? IAB SmartBrief on Video provides a twice-weekly look at the trends and insights on digital video so you can save time and stay up-to-date. Try this complimentary service and see how easy it is to stay ahead in your profession. [SmartBrief]( [SmartBrief Video]( --------------------------------------------------------------- [Transition to the IAB New Ad Portfolio]( The IAB New Ad Portfolio includes guidelines for new digital content experiences such as augmented reality (AR), virtual reality (VR), social media, mobile video, emoji ad messaging, and 360-degree video ads. The new ad portfolio allows for creative to adjust to a variety of screen sizes and resolution capabilities. We encourage you to adopt the new ad units that integrate aspect-ratio based flexible ad sizes, and also incorporate the LEAN Principles of lightweight, encrypted, AdChoices supported, and non-invasive advertising within all of its mobile, display, and native ad formats. [Learn More]( Tweet this story: --------------------------------------------------------------- [IAB Certification Exams Offered All Year, Schedule Yours Anytime]( All IAB certification exams are offered 365 days of the year. As a result of the demand and growth of our programs, we implemented an on-demand schedule with no set testing windows. With the new on-demand scheduling, you can schedule your exam for any time within the following six months from the date your exam is approved. You no longer have to wait for an open window, but can sit for your exam the very next day if you choose. [Learn More]( --------------------------------------------------------------- Video Spotlight IAB Founders Stories | Mack Weldon Brain Berger, Founder & CEO of Mack Weldon on why he started the direct to consumer business, marketing to the 21st Century consumer, and maintaining customer relationships with data. Meet Brian and learn more about the DTC economy at [www.directbrandsummit.com](. Publisher Content Studio Directory IAB has compiled a first of its kind directory to demonstrate the vast scope and range of publisher content studio offerings available today. The Directory represents an important mark of the maturity of the branded content landscape and should serve as a helpful reference for marketers who are exploring new branded content option. IAB publisher members who would like to submit for the directory should email contentstudios@iab.com to receive the form. IAB Headlines [Top Takeaways from the IAB Podcast Upfront - Part 1]( [iHeart And NPR CEOs On Success, Podcasting And The Future Of Audio]( [NPR, iHeartMedia CEOs Explain Why We’re in the ‘Golden Age of Audio’]( [IAB Podcast Upfront Roundup: Bulletins from the industry event in NYC]( [Podcast Ad Targeting Is Here and it Works, Say Wondery, Panoply]( [Podcast Networks Are Courting Brands More Than Ever]( [Westwood One’s Podcast Leap Designed To ‘Empow(h)er’]( [IAB Podcast Upfront: Presenters Pitch The 'Personal Relationship' Of Audio]( [Univision Adds Three New Podcasts]( [Westwood One Launches Female Targeted ‘The Empow(h)er Podcast Network.]( [Radio Makes Its Presence Felt At IAB Podcast Upfront]( [Hunting for brand dollars, podcasters turn attention to measurement and attribution]( [Podcasts Break Out: Audio Platform Goes Beyond the Headphones]( [Westwood One Launches Women-Oriented Empow(h)er Podcast Network]( [NPR Announces Three New Podcasts]( [Podcast Upfront 2018: Networks Get Numbers To Back Up Their Shows]( [Amid Univision Radio Sale Rumors, A Podcast Commitment]( [Westwood One To Launch Female-Focused Podcast Network]( [INSIDE THE PODCAST NETWORK THAT JUST TEAMED WITH ELLEN DEGENERES]( [Advertisers Eye Spending More on Podcasts]( [iHeartMedia’s Bob Pittman and NPR’s Jarl Mohn Keynote Closing Session at IAB Podcast Upfront.]( [Podcast Upfront Spotlights Fast-Emerging Advertising Market]( [Brands are set to double their ad spend on podcasts — here's why]( [Snap, Jukin Media and Vice to Attend IAB’s NewFronts West]( [Snap, Viacom Digital Studios, YouTube’s FameBit To Headline Inaugural NewFronts West - Tubefilter]( [Silicon Beach Report Aug. 29: Children’s Hospital LA Expands VR Training | Los Angeles Business Journal]( [Few TV Companies Join L.A. NewFronts Lineup]( [NewFronts Go to Hollywood: Presenting Companies Announced for Inaugural L.A. Ad Event]( [Snap, Vice Media Join IAB's NewFronts West]( [Want A Brand-Safe Ad Environment? Digital Audio May Be Just The Ticket]( [IAB issues whitepaper on brand safety in digital audio advertising]( [IAB: Digital Audio Among Safest Advertising Opportunities.]( [Apple Yanks Facebook VPN From The App Store; GDPR Threatens The Supply Chain]( [Podcasting continues its meteoric rise, creating more opportunities for marketers]( Upcoming IAB Events [The Changing Face of Digital for the B2B Marketer]( September 17, 2018 [More Info]( --------------------------------------------------------------- [Programmatic Brand Summit]( September 28, 2018 [More Info]( --------------------------------------------------------------- [IAB NewFronts West 2018]( Hollywood, CA | October 9-10, 2018 [More Info]( --------------------------------------------------------------- [IAB Direct Brand Summit]( New York, NY | October 30-31, 2018 [More Info]( --------------------------------------------------------------- [IAB 2018 Audio Day Boston]( Boston, MA |November 1, 2018 [More Info]( --------------------------------------------------------------- [IAB Make Mobile Work Webinar: The Power of In-App Advertising]( November 8, 2018 [More Info]( --------------------------------------------------------------- Upcoming Learning & Development [Programmatic 360: Automation Decoded - New York City]( September 26, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Buying and Planning Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( October 1-4, 2018 [More Info]( --------------------------------------------------------------- [IAB Digital Ad Operations Certification Exam Prep, 4-Part, Live and Recorded Webinar Class]( October 15-18, 2018 [More Info]( --------------------------------------------------------------- IAB Members: Committee and Council Meetings [Advanced TV & Local - Joint Committee Meeting]( September 21, 2018 [More Info]( --------------------------------------------------------------- [Digital Out Of Home Committee Meeting]( November 6, 2018 [More Info]( --------------------------------------------------------------- New Members Associate Members - [Marketing Architects]( All companies pending membership committee approval Job Openings [Account Executive, Member Relations/I&R]( [Coordinator, IAB Research & Video Center of Excellence]( [Director, Mobile Marketing Center of Excellence]( [Senior Director of Digital Video Research]( Sponsorship Opps Sponsoring an IAB event provides a great opportunity to reach highly qualified senior business leaders and decision makers from the digital advertising ecosystem—brand marketers, agency media buyers, publishers, and ad tech providers. Being an IAB event sponsor gives you the opportunity to present your organization’s thought leadership, to have a physical presence for robust networking, and to place your brand in front of digital leaders. 〉 Explore past IAB event highlights [here]( and contact [Sponsorship@iab.com](mailto:sponsorship@iab.com)to see what’s available. Manage your email preferences or unsubscribe [here](. Please send any comments about this email to replies@iab.com. © 2018 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016 [Higher Logic](