Drake and LeBron's Next Investment: Golf? 🤔

[Hypegolf] March 07, 2024 Weekly Digest 🤝 Drake and LeBron James Team Up to Invest in the PGA Tour TLDR: Drake, LeBron James and Chris Pratt are among a group of celebrity and billionaire investors in the PGA Tour, according to DealBook and the New York Times.⁠DealBook also states that Drake and James will use their marketing power to inject excitement into the tour as it looks to attract viewers of the next generation. Why It Matters: Previously, it was reported that a private equity group made up of owners of major US sports franchises was injecting $3 billion USD into the PGA Tour as it transitions to a for-profit model. It turns out that Drake, James, Pratt and other celebrities will make up the investment group alongside businessmen Tom Werner, John Henry, Steve Cohen and Tom Rickets.⁠Read the full article [here](. --------------------------------------------------------------- 🪲 MANORS Golf Continues Its Assault on Technical Sportswear TLDR: MANORS Golf Apparel launched the third edition of its Frontier Collection, taking to North Africa to shoot its campaign in Morocco. The collection firmly established MANORS as the leading golf apparel brand specializing in technical sportwear.⁠Why It Matters: In today’s golf market it takes a lot to stand out from a myriad of lifestyle-golf brands. That's why MANORS changed course, relaunching a year ago with new branding and, more importantly, a new approach to designing to apparel. Nowadays, the brand caters itself both to hardcore players looking for something new and urban adventurers with closets full of Salomon and Arc’teryx. Read the full article [here](. --------------------------------------------------------------- 👞 Jon Buscemi and FootJoy Return for Another Player's Shoe TLDR: West Coast creative Jon Buscemi and OG golf brand FootJoy are back with another edition of the popular Player's Shoe, paying homage to the prestigious PLAYERS Championship in Ponte Vedra Beach, Florida.⁠Why It Matters: Like in previous seasons, two models of the Premiere Series are delivered in off-white leather with gold accents, paying homage to the PLAYERS Championship trophy. This time though, the drop is focused on the saddle-style Wilcox and the brand new Field LX, a derby silhouette with a full-length mudguard. The subtle contrast between pebbled and patent leather make these easy on the eye, but make no mistake that these are for serious players. Read the full article [here](. --------------------------------------------------------------- 🌷 Quiet Golf Presents Its Spring 24 Collection TLDR: With spring and golf season approaching, Quiet Golf has prepared an extensive, transitional wardrobe that hones in on what the brand does best. In fact, this is the biggest collection yet from the label that recently opened a flagship store in Orange County, California. Why It Matters: Among the highlights is the QG Tour Polo, which uses a blend of cotton and polyester that gives you the best features of both textiles. The cotton gives it a soft hand feel and just enough structure, while the polyester means you’ll have no problem wearing it into the summer months. There’s also the QG Cardigan in pastel yellow canary, a rare flourish of color from the brand, but one that’s ideal for spring.⁠Read the full article [here](. --------------------------------------------------------------- 😮‍💨 Here Are the Official Images of the Air Jordan 9 Golf "Cool Grey" TLDR: After bringing its new and improved Air Jordan 9 Golf back to the market last month, @jumpman23 is now ready to drop the model in a recognizable “Cool Grey” colorway. The release pattern follows past years, as the brand has often sought to familiarize its golf customers with the signature colorways of its heritage models before exploring designs that lean into the golf aesthetic.⁠Why It Matters: Many have noted that the AJ9 G is one of Jordan Brand’s most comfortable golf models yet, and that can be attributed to the memory foam insoles, padded sock liners and tongues. Another feature that golfers are sure to appreciate is the waterproof build that makes these shoes a valid choice for all seasons.⁠Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong