Peter Do Gives the Classic Vietnamese Dress a Twist 🪢

[Hypebeast] February 29, 2024 Weekly Digest 👗 Peter Do FW24 Reinterprets Vietnam's National Dress TLDR: Titled “Áo Dài,” the line challenges formal tailoring traditions with unfolded lapels, knee-length shirting, backless men’s tops and more. Why It Matters: After staging his second outing for Helmut Lang on the New York Fashion Week stage earlier this month, Peter Do has touched down in Paris, where he’s pulled back the curtain on his namesake brand’s Fall/Winter 2024 collection, titled “Áo Dài.” Named after Vietnam’s national dress (a silk tunic with pants for both men and women), the line, shown in a French gallery, reformulated tailoring standards to further cement the Do wardrobe — one that references his home country’s traditional attire in pursuit of sheer artistry. Read the full article [here](. --------------------------------------------------------------- 🔥 AIREI Set the ASICS GEL-QUANTUM KINETIC on Fire TLDR: Teaming up with ASICS, various experimental concepts have been brought to life, with the duo’s latest work involving the GEL-QUANTUM KINETIC. Why It Matters: In celebration of Felix Art Fair, AIREI and ASICS have assembled a version of the GEL-QUANTUM KINETIC that features a khadi gauze wrap across its upper. The fabric is constructed in East India without electricity and has been set aflame by AIREI to create a unique finish for each pair. “Flames symbolize immersion in a noble cause, fabrics bearing scars, and challenges overcome,” shared the brand when noting its inspiration. Constructed with an all-black finish, the emphasis rests solely on the tattered gauze, with silver detailing included underneath at the traditional ASICS branding. Read the full article [here](. --------------------------------------------------------------- 🧑‍🤝‍🧑 Union LA Wants to Meet the Next Generation for Spring 2024 TLDR: Hypebeast spoke with creative director Chris Gibbs about his approach to brand-building, the importance of contemporary marketing strategies and his latest collection’s young persona. Why It Matters: This latest collection is titled “The Courage of Youth,” encapsulating both Gibbs’ exploration of the next generation’s “fearless” creativity and a collaboration with the next-in-line on his own lineage. Gibbs hired his eldest son, Solomon, and his roommates, Ciaran, Isaac, and Alan — all of whom are fashion majors at Central St. Martins in London — to produce the collection’s campaign, shot by Jebi Labembika. In unison, they took on the roles of creative director, casting director and stylist for the shoot in London’s Kensington neighborhood. “I want this brand to feel relevant to young people,” Gibbs explained, “so this was one of our attempts to try to put forth something that was a little more youthful than what I would do.” Read the full article [here](. --------------------------------------------------------------- 👀 Milan Fashion Week FW24 Street Style TLDR: It was a busy week in the Italian capital, as brands and travellers flew into Milan Fashion Week for the Fall/Winter 2024 season. On the runway, guests were wowed by what the upcoming season has to offer, but off the runway, showgoers wore their very best outfits in the name of street style. Why It Matters: As the season begins to warm up to spring, heavy overcoats are less in abundance, but rather transitional pieces like motorcross windbreakers, leather jackets and oversized sweaters become pieces of choice. A single pullover hoodie or knitwear provides ease and comfort while the light overcoat or blazer gives a simple outfit its sophisticated look. Layering with various textures gives the outfits multiple focal points, while denim on denim proves to be a go-to ensemble for many. Read the full article [here](. --------------------------------------------------------------- 💆‍♀️ For Cat Burns, Comfort Is Key TLDR: Hypebeast caught up with the London-based singer to discuss her new JD Sports and New Balance campaign, performing to Mancunian crowds and more. Why It Matters: Burns’ love for footwear has also been there for all to see, as she has just unveiled a brand-new campaign with JD Sports and New Balance for NB’s all-new 9060 iteration. Being involved in the release of the new JD exclusive New Balance sneaker is a full circle moment for Burns, who admits that shopping for New Balance sneakers in her local JD store was a regular occurrence during her childhood. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong