Would You Rock Mules on the Golf Course? 🤔

[Hypegolf] February 22, 2024 Weekly Digest 👀 Here's A First Look at the Air Jordan Mule Golf "University Blue" TLDR: Love them or hate them, Jordan Brand has unveiled the latest iteration of its all-new Air Jordan Mule Golf shoes.⁠The easy-to-wear slip-on is set to arrive later this year in a “University Blue” colorway as it allows for hands-free wear and gives your feet a break from the spikes. Why It Matters: Jordan Brand's new slip-on AJ1 Golf silhouette has garnered a lot of discussion since the first colorway was revealed in late January. The most common gripe appears to be 'who asked for these'? It's a fair question, but people may be missing the point that the shoes are meant as a casual slip-on for pre or post round. But you'd have to say it's an odd direction to go nonetheless. Read the full article [here](. --------------------------------------------------------------- 😎 What Went Down at the Waste Management Phoenix Open TLDR: Including product collaborations from brands like Timeless and Manor, and parties and tournaments from the likes Malbon and Oakley, the WM Phoenix Open brought out the love and camaraderie (and a bit of chaos) that makes up the golf industry. These are a few of Hypegolf’s favorite moments from the weekend. Why It Matters: The Waste Management Phoenix Open, or “The People’s Open” as it’s also known, brings together every corner of the golf industry in a way that’s unique to Arizona. Basically, it’s one big weekend of golf and partying. Whether watching through a screen or up close and personal the tournament has a way of grabbing people’s attention and refusing to let go. This year the Phoenix Open made headlines for both the right and wrong reasons. Read the full article [here](. --------------------------------------------------------------- 🤌 Malbon Preserve Collection: Premium Quality and Premium Price TLDR: Malbon Golf's new Preserve Collection is described as having been “crafted with the utmost attention to detail” while “using the highest quality fabrics and performance materials.” You know what that means: be prepared to pay. Think in the neighborhood of $100 USD for hats and $250 USD for sweaters.⁠Why It Matters: Since making the switch over from Nike to Malbon Golf at the outset of the year, Jason Day has sparked debate over his roomy trousers. But on Saturday at last weekend’s Genesis Invitational the Australian golfer swapped out Malbon’s retro inspired pieces in favor of a sleeker, more athletic silhouette. It turns out this was the first glimpse of Malbon's new premium line: Preserve. It remains to be seen if this designation will be slapped on future releases as well. Read the full article [here](. --------------------------------------------------------------- 📸 What People Wore at the Genesis Invitational TLDR: Part of what sets the Genesis Invitational apart from other golf tournaments is that it takes place each year in a major, international city. Naturally, that leads to a younger and more diverse makeup of fans, and you can really see that in the way people are dressed. Why It Matters: While spectators have historically mirrored the fashion of the competing professionals (think golf shoes or runners, khaki shorts and polyester polo shirts), those attending the Genesis Invitational tend to favor indie brands that are disrupting the traditional golf uniform. On Sunday at the tournament we saw people wearing the likes of local brands Metalwood Studio and Quiet Golf, Arizona-based Devereux Golf and Black-owned Eastside Golf. Check it out [here](. --------------------------------------------------------------- 💧 Public Drip Readies SS24 of Its Tonal Golf Wear Essentials TLDR: Golf apparel brand Public Drip's appreciation for the menswear roots of classic golf apparel is best demonstrated by the standout Public Athlete Polo, and the brand’s latest drop delivers five more tonal colorways.⁠Standout pieces like this have put the label on the map as one of the most exciting newcomers in the sport.⁠Why It Matters: All 21 styles, as founder Neil Tan explains, are intended to complement and expand on the brand’s wardrobe for the public athlete. “I wanted to add pieces that, whether paired with our legacy knitwear or styled together, helped to round out what we’re offering right now,” he explains. ⁠The collection is available exclusively through Public Drip’s website, but it wouldn't be a surprise to see the brand picked up by boutique retailers before long.⁠Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. 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