Sun Day Red By Tiger Woods Is Here 📍

[Hypegolf] February 15, 2024 Weekly Digest 👀 Here's Your First Look at Sun Day Red TLDR: After weeks of rumors and leaked trademarks online, Tiger Woods' new brand Sun Day Red has launched. The label was announced at a launch event in Pacific Palisades, California on Monday night where we were in attendance to see the upcoming line and get people's first reactions. Why It Matters: Tiger Woods' attention to detail when it comes to his equipment and training routine has been well documented, so it's no surprise that his brand will be taking a performance-first approach with apparel. Transitioning well over to someone with an active lifestlye, that will put the brand firmly in the territory of brands like Lululemon, Alo and even Mark Wahlberg's new brand MUNICIPAL. Read the full article [here](. --------------------------------------------------------------- 💼 Metalwood Studio and FootJoy Are Back With a New Collaboration TLDR: The two brands have reunited for a sophomore collaboration, following up on last year's popular Premiere Series Wilcox "Above Snakes." This time they've teamed up once again to introduce a new addition to the FootJoy lineup: the Premiere Series Field LX, and the name given to the release is "The Executive." Why It Matters: FootJoy NRG releases from the last few seasons have included familiar names Jon Buscemi and Todd Snyder, and it appears Metalwood Studio has earned the badge of trusted associate. Compared with the aformentioned designers, Cole Young and Metalwood Studio take a more adventurous approach towards collaborations, as evidenced through material choice and creative direction. The key is the FootJoy team trusting Metalwood to lead with its creative vision. Read the full article [here](. --------------------------------------------------------------- 🔎 Here's the Official Imagery of the Air Jordan 9 Golf "True Red" TLDR: Just days after professional golfer Pat Perez wore the unreleased AJ9 G "True Red" in the LIV Golf event in Las Vegas, official images have surfaced courtesy of Nike. And we know once that happens that the drop date isn't far behind.⁠Why It Matters: The beginning months of the year always provide a clue as to Jordan Brand‘s plans for the seasons ahead, and it's clear that we'll be seeing plenty iterations of this new AJ9 G as we approach the heart of the golf season. Of course, it only made sense to start with the silhouette's most recognizable colorway: "True Red." A release date can be expected in the coming weeks at a retail price of $230 USD, and expect both core and limited colorways to come to the fore as the golf season progresses. Read the full article [here](. --------------------------------------------------------------- 🚶‍♂️ Come Along With MANORS to Their Paris Fashion Week Showcase TLDR: London-based golf and performance wear brand MANORS was one of a few brands in the golf space that showed up to Paris Fashion Week last month, keeping company like Students and Captains Helm Golf. Take a look at the experience through the eyes of MANORS team members Nick Watts and Jojo Regan. Why It Matters: While most golf brand tend to showcase their products at the PGA Show trade fair in Orlando, Florida, fashion forward brands have broken into niche retailers like Dover Street Market, SSENSE and UNION, and so it only makes sense that some of them are starting to look for new buyers for their products. And the presence of brands like MANORS at Paris Fashion Week says a lot about where the game is headed. Check it out [here](. --------------------------------------------------------------- 🤲 These BIPOC Golf Creatives Show a New Side to the Sport TLDR: Let’s take a look at some of the most exciting BIPOC creators and entrepreneurs across fashion, technology and professional golf that are helping to shift the game in the right direction.⁠Why It Matters: Golf's shifting attitude toward dress code, etiquette and overall accessibility is being led by individuals, and each of them make up the movement that so many people have been identifying.⁠Unlike in the past, they’re not just professional players or big-time celebrities, they're coaches, podcasters, innovators and multi-hyphenates. And importantly, a large number of them represent the diversity that golf has so badly needed.⁠Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong