"TaylorMade Sues Costco" Is Not a Headline We Expected 🫢

[Hypegolf] February 08, 2024 Weekly Digest 🥸 TaylorMade Golf Is Suing Costco Over Its Kirkland Signature Irons TLDR: Golf equipment manufacturer TaylorMade has filed a lawsuit for patent infringement against big box retailer Costco, citing similarities between the Kirkland Signature Players Irons and TaylorMade’s own P790 irons. Why It Matters: Dealing with lawsuits is nothing new for Costco, but this one is getting a particular amount of attention thanks to how popular the "accused products" of said lawsuit have been. What's clear is that, judging by comments shared on Instagram, people overwhelmingly see this as a win for Costco. The P790 irons that TaylorMade have accused Costco of copying are roughly twice as expensive as the Kirkland Signature Players Irons. Surely that's not the best look. Read the full article [here](. --------------------------------------------------------------- 🚀 Even With New Investment, Eastside Golf Is Still the Underdog's Brand TLDR: Eastside Golf founders Olajuwon Ajanaku and Earl Cooper first came to the PGA Show in 2020 as scarcely-known aspiring entrepreneurs, and this year they returned with a robust brand and recent investment from the PGA of America and Mercedes-Benz. We spoke with the two about their journey to this point. Why It Matters: Rising golf brands have been in the news recently for signing big name talents to endorsement deals, and it was interesting to hear Ajanaku state that his brand made a play for Tiger Woods. While that proved to be too ambitious, it's fun to consider which current players on tour could make a good Eastside Golf ambassador. Tony Finau, for example, is currently wearing Nike clothing and Jordan Brand shoes. Read the full article [here](. --------------------------------------------------------------- 📺 Get Your Popcorn Ready for 'Full Swing' Season 2 TLDR: Netflix's 'Full Swing' docuseries is shot from the point of view of professional golfers, and now we know who the starring cast will be for season two. There's also an official launch date, which will be March 6.⁠Why It Matters: During season one, the unexpected rift between the PGA Tour and upstart league LIV Golf provided plenty of drama. But all of that was just building up to 2024. This time, that narrative will continue to unfold thanks to a framework agreement between the PGA Tour and the Saudi Public Investment Fund that was first announced in June 2023. Read the full article [here](. --------------------------------------------------------------- 🧳 TUMI Releases Its First-Ever Golf Collection TLDR: High-end luggage brand TUMI is making a big play at the golf market with a wide range of items including stand bags, cart bags, sunday bags, totes, travel cases, backpacks, headcovers, cigar holders and more. There's a little bit of something for everyone no matter your taste. Why It Matters: TUMI has been trying to reposition itself as a lifestyle brand recently, and what better way to do that than to tap into the growing movement around golf and fashion. The brand already knows how to make suitcases and travel items of any variety, so the transition has been seamless. And in a world where luxury fashion houses like Louis Vuitton and Gucci release ultra expensive bags that are bound to end up as display pieces, TUMI's are actually meant to be used. Read the full article [here](. --------------------------------------------------------------- 💰 The PGA Tour Has Secured the Bag TLDR: Amid talks of a PGA Tour and LIV Golf merger, the PGA Tour was able to strike a deal with a new private equity group of US sports team owners for $3 billion USD. Strategic Sports Group is made up of the Boston Red Sox, New York Mets, Chicago Cubs and other teams' ownership, and will funnel the money into a new for-profit organization called PGA Tour Enterprises.⁠Why It Matters: Ever since the announcement of the framework agreement between the PGA Tour and the PIF last June, it's been assumed that the two sides would come to an agreement at some point that gives the Saudi wealth fund a stake in the tour. However, the year-end deadline was passed, and the balance of power has shifted now that the PGA Tour has found support elsewhere. Sources still maintain that the PIF will be given a seat at the table to negotiate however. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong