Golf's Golden Child Plots His Return

[Hypegolf] February 01, 2024 Weekly Digest 👑 Anthony Kim Is Planning a Return to Professional Golf TLDR: Cult favorite pro golfer Anthony Kim, whose return has been rumored at various times over the years, appears to now be actively be working on a comeback. The news was originally reported by GOLF.com on the morning of January 25. Why It Matters: Nobody demands the public's attention like Tiger Woods, but beyond him, there aren't too many things that could create as much excitement as an Anthony Kim return. It would appear the 38 year old's decision on where to play is between getting a spot on the LIV Tour, or trying his luck on the PGA Tour. In the case of LIV, the teams for 2024 are already set, so for now this is a non-starter. As far as the PGA Tour goes, Kim would rely on sponsor's exemptions and hope to earn status through high finishes. Read the full article [here](. --------------------------------------------------------------- 🧑‍💻 What Does 10K MOI Actually Mean for the Average Golfer? TLDR: Is 10K MOI marketing lingo or does it have real benefits for real golfers? For those who are new to the game, MOI essentially rates how easy a club is to hit, so the higher the number the more likely it is you'll hit a straight shot, more or less. Why It Matters: Forgiveness is more than a theory, it can actually be measured. That’s where the number 10K comes into play. To help differentiate all the new drivers on the market this year, we asked product designers and marketing teams alike across all the major OEMs how 10K can help the average golfer, and how it influenced (or didn’t influence) their 2024 products. Read the full article [here](. --------------------------------------------------------------- 🇺🇸 J.Lindeberg Is the Official Clothing Sponsor of the USA Golf Olympic Teams TLDR: Scandinavian label J.Lindeberg, known for its bold approach to sportswear and its sponsorship of Norwegian golfer Viktor Hovland, will outfit the men’s and women’s Olympic golf teams.⁠Why It Matters: The sport of golf was absent from the Summer Olympics for over 100 years before it returned in Rio de Janeiro in 2016. Four years later the games arrived in Tokyo, where American Xander Schaufelle won the gold medal for Team USA, and now the Americans will return to Paris this summer to defend its title at the XXXIII Olympiad with a new clothing sponsor. Read the full article [here](. --------------------------------------------------------------- 🌴 adidas and Malbon Golf Team Up for “The Crosby Collection” TLDR: Bing Crosby’s Clambake tournaments were a testament to his love for the game, and it’s from here that adidas and Malbon take inspiration for their first-ever official collaboration along with the Crosby estate: the Crosby Collection. Why It Matters: While adidas and Malbon have done co-branded runs of merchandise before, the Crosby Collection represents the brands' first big collaboration. The collection, geared for men and women, reimagines golf fashion of the 40s and 50s through Malbon’s progressive, fashion forward lens and adidas’s penchant for performance. Additionally, there are two footwear models to pair with the above items, including a collaborative Stan Smith and brogue detailed MC87. Read the full article [here](. --------------------------------------------------------------- ♻️ Take a Look at This Wild Nike Air Max Pegasus 89 G "Phoenix Open" TLDR: The PGA Tour's Phoenix Open has a reputation as the rowdiest tournament of the year, with the par-3 16th hole beginning a grandstand finishing stretch. And the Nike Air Max Pegasus 89 G "Phoenix Open" is equally colorful.⁠Why It Matters: The Air Max 1 G was Nike's lifestyle shoe of choice at the four majors and other key moments throughout 2023, and in 2024 it appears the Pegasus 89 will be the canvas of choice. This rendition sports an upcycled look with fraying at the Swoosh and the appearance of crumpled plastic, paying homage to the tournament sponsor’s mission to reduce waste. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong