Tiger Woods' Next Chapter Comes Into Focus

[Hypegolf] January 25, 2024 Weekly Digest 🕵️‍♂️ How Tiger Woods and Nike's Epic Partnership Fell Apart TLDR: 27 years, 15 majors and 82 PGA Tour wins. How did the most successfull athlete/brand partnership in golf history fall by the wayside? The answer is complex, and we spoke with Jordan Rogers, a former brand marketing director at Nike, to try to unpack it all. Why It Matters: It's far too simplistic to say that Tiger and Nike simply didn't like each other. When you observe the situation more closely, you find that both sides were trying to make things work. The issue for Nike was that Tiger, despite his enormous success, is both aging and unpredictable. The issue for Tiger is that Nike has long appeared to have one foot out the door when it comes to golf. Read the full article [here](. --------------------------------------------------------------- ❄️ Metalwood Studio Introduces Its First Winter Apparel Drop TLDR: The LA-based brand with a physical location on La Brea Avenue continues to build its uniform of streetwear-inspired essentials with sometimes subtle, and sometimes more overt nods to the “greatest game every played.” Why It Matters: The water resistant Rings Pullover Storm Top, for example, features a large tree ring pattern, while the more elevated Crossline Polo is decorated with a golf grip-inspired traction pattern. tems like the aforementioned knit polos and Houndstooth Chino Pant see the collection take on a more elevated feel, but Metalwood’s signature graphic tee shirts ensure it stays connected to its roots. Read the full article [here](. --------------------------------------------------------------- 📛 Is "Sunday Red" the Next Tiger Woods Brand? TLDR: Where is Tiger Woods headed after Nike? The golf world may have its answer. New "Sunday Red" trademarks have been filed by TaylorMade Golf in the United States Patent and Trademark Office. ⁠The trademarks suggest that a Tiger Woods signature brand will be central to equipment manufacturer TaylorMade’s expansion into apparel.⁠Why It Matters: Ever since Tiger Woods‘s departure from Nike, rumors have circulated online around who the champion’s next apparel sponsor might be. Among those with the strongest case to build on Tiger lore is TaylorMade, who has been his equipment sponsor now for six years. Adding more fuel to the fire, multiple job postings from TaylorMade in the last few months have referenced a "new apparel division." Read the full article [here](. --------------------------------------------------------------- 🪄 The Air Jordan 1 Golf Gets a Mule Makeover TLDR: Dressed in iconic “Bred” colorways, a new slip-on silhouette makes its debut, coming to life as a lace-less and heel-less Air Jordan 1. While they’re branded “Golf” we presume players would likely wear these as transitional shoes rather than on the course. Why It Matters: The Air Jordan 1 Golf has become a canvas for a variety of exciting in-line releases like the “Gift Giving” pack and “Pollen” examples, as well as collaborative releases like Travis Scott’s Low. More recently, the shoe has undergone a makeover, turning it into a slip-on mule. Will you be rocking a mule on the golf course though? Read the full article [here](. --------------------------------------------------------------- 👞 FootJoy's Traditions Line Receives a New Blucher Model TLDR: Named Blucher, the new release from FootJoy sees the lightweight Traditions model adopt a derby style lacing system similar to the Premiere Series Field. It comes in three colorways and has a price tag of $150 USD.⁠Why It Matters: With the new year comes new golf shoe silhouettes, and January is the ideal time for FootJoy to reveal what it’s been cooking up with the PGA Show taking place at the end of the month in Orlando. Last year the brand revealed its new Wilcox silhouette, which is part of the Premiere Series line, at golf’s biggest trade show. This time around the Massachusetts-based brand known for timeless golf footwear is adding to the Traditions series. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong