Why Did the Toyota GR Supra Undersell in 2023? 🤔

[Hypedrive] January 12, 2024 Weekly Digest 📉 Toyota Year End Report Indicates Steep Decline in Supra Sales TLDR: Car manufacturers' sales figures for 2023 are being released, and a figure from Toyota is piquing our interest.⁠Why It Matters: According to Toyota and the official numbers it released, there was a steep decline in Toyota A90 Supra sales: a 46% drop in units sold, in fact. In 2023, 2,652 Supras were sold while 2022 saw 4,952 moved. This is regardless of the six-speed manual transmission offering that Toyota introduced in 2023 that catered to enthusiasts who craved a more pure experience from their A90 GR Supra.⁠Toyota naturally did not divulge into why this decline may have occurred, but we can speculate it's due to a natural waning of interest for the GR Supra in its third year, which saw generally positive reviews when it was first released.⁠Read the full article [here](. --------------------------------------------------------------- 🐟 2020 McLaren Speedtail Number 69 Surfaces at Auction TLDR: The awe-inspiring McLaren Speedtail, an homage and 21st-century embodiment of the brand’s F1 supercar, is set to go under the hammer via RM Sotheby’s during its upcoming Arizona auction.⁠Why It Matters: Limited to just 106 units, the example in question, number 69, sticks out for a few reasons, including its bespoke McLaren Special Operations (MSO) Liquid Blue Silver finish, tinted carbon-fiber weave, low mileage of 54 miles on the odometer and more. Notably, the Speedtail embodies advanced technology and design, built around a lightweight carbon-fiber structure. It retains the signature three-person seating configuration of its predecessor, with the driver centrally positioned — in addition to the vertical dihedral doors further connecting it to its historic F1 lineage. Read the full article [here](. --------------------------------------------------------------- 🎮 Sony and Honda's AFEELA Project Is Driven With a DualSense Controller TLDR: During Sony‘s recent CES 2024 press conference, the Japanese tech company unveiled its long-awaited AFEELA project in partnership with Honda that was controlled on-stage with a Sony PS5 controller.⁠Why It Matters: According to Sony and Honda, “AFEELA powers unparalleled intelligence, remembering, communicating, protecting, and inspiring people. The AV electric vehicle is outfitted with an ultra-widescreen dash and an accompanying futuristic digital interior. The tech elements are in collaboration with Microsoft running Azure OpenAI as a “conversational personal agent.” Still a prototype, the car also uses Unreal Engine-driven AR and sees Polyphony Digital, the name behind Gran Turismo, “bring together virtual and real-world experiences.”⁠Read the full article [here](. --------------------------------------------------------------- ⚫️ HWA EVO Restomod Project Is the Brainchild of the Original Founder of AMG TLDR: Constructor HWA has unveiled the HWA EVO, a restomod project that pays the ultimate homage to the Mercedes-Benz 190E 2.5-16 Evolution II.⁠⁠⁠Why It Matters: HWA is short for Hans Werner Aufrecht, who was the original founder of AMG prior to its sale in 1998. The company deals with highly bespoke, incredibly intricate restomod projects, not limited to Mercedes-Benz icons like the 190E shown here. Nevertheless, the HWA EVO is as impressive as the car on which its based.⁠The restomod features the key details and designs of the Mercedes-Benz 190E 2.5-16 Evolution II, while modernizing its chassis and capabilities. Its structure utilizes carbon fiber and is touted as being both track-ready and street-legal, thanks to race-spec necessities like dry sump lubrication paired alongside livabilities like axle-lift suspension.⁠⁠Check it out [here](. --------------------------------------------------------------- 💰 Ultra-Rare Porsche 918 Spyder Could Fetch Over $2.3 Million USD at Auction TLDR: For decades, Porsche cars have been synonymous with high performance, and leading the new year in auctions is its ultimate expression of this: the incredible Porsche 918 Spyder at Sotheby’s. ⁠⁠Why It Matters: Known as one of the greatest supercars ever made in this century, this car also boasts a unique color scheme, the “Psychedelic Design.” Sotheby’s calls this car “arguably the finest and most lavishly specified 918 Spyder in existence.” Featuring a color scheme of PTS Rosso Corsa paintwork with white painted Magnesium wheels and Indian Red leather to sample, this car is the only “Psychadelic Design” 918 Spyder built for the European market. The car is being offered for auction by its first and only owner with less than 800km driven on the car. The ultra-rare 2015 Porsche 918 “Weissach” Spyder is heading to Sotheby’s Sealed auction and is estimated to go for more than $2.3 million USD.⁠Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong