Malbon Golf Starts 2024 in the Headlines

[Hypegolf] January 04, 2024 Weekly Digest ✍️ Malbon Golf Signs Former World Number 1 Jason Day TLDR: West Coast based Malbon Golf announced on Tuesday morning that Australian Jason Day is joining the brand, representing its first partnership with a PGA Tour golfer. Day will begin wearing the Buckets logo and script M this week when he makes his 2024 debut in Hawaii. Why It Matters: With an internationally recognized athlete in Jason Day now under its umbrella, Malbon Golf is shifting its focus from attracting non-golfers to converting endemic golfers who are yet to come across the brand. Even if the Aussie's best days on tour are behind him, the partnership is guaranteed to give Malbon newfound exposure, and its already loyal followers will be glued to the TV to see what outfits the 36-year-old turns up in. It appears to be a win-win for all parties involved. Read the full article [here](. --------------------------------------------------------------- 🌅 These Are the Best New Golf Courses That Opened in 2023 TLDR: Our third and final year-end list has arrived where we highlighted the ten best golf courses that debuted in 2023. It was truly an unforgettable year for the industry as new architects reshaped the future of golf course design and property development. Why It Matters: As people get out to travel again post COVID, the golf industry is responding by giving them more reasons to jetset than ever before. A lot of resorts opened in 2023, like Black Desert and Cabot Saint Lucia, while others like Streamsong and PGA Frisco added courses to their portfolio. The short course also continued to rise in popularity as the focus shifts towards making the game more approachable for new players, while technology laden driving ranges look to recreate the Topgolf formula. Read the full article [here](. --------------------------------------------------------------- 🔪 Vokey Design Teases Imagery of the New SM10 Wedges TLDR: Titleist's famed Vokey brand will debut its new wedges this week at the Sentry Tournament of Champions at Kapalua Golf Course, and they're looking pretty as ever. Why It Matters: If you play a lot of golf (or practice), wedges are the one item in your bag that require the most turnover. Unlike other brands, Titleist traditionally releases new equipment in two year cycles, so given that the SM9s came out in January 2022, the announcement comes as no surprise to people familar with the brand. Similar to past years, people can expect Titleist to share more info during the PGA Show when the wedges are debuted on the exhibition floor. Check it out [here](. --------------------------------------------------------------- 🥂 Our Top Golf Moments of 2023 TLDR: The last 12 months were a fascinating shakeup for the game as it became more influenced by celebrity tastemakers, while pro golfers harnessed the power of social media to attract new fans finding their way into the sport. Why It Matters: There were a lot of interesting developments throughout 2023, with celebrity tournaments and made-for-TV events continuing to pick up steam. Although it feels like these events may have reached a saturation point, the best ones like the Tahoe ACC Championship are attracting a crowd of current pro athletes and entertainers like we've never seen before. And as the drama continued to unfold between the PGA Tour and LIV Golf, it became apparent that people were looking for stories that transcended money and power. Cue Michael Block, who became the sport's new people's champion at the PGA Championship in May. Check it out [here](. --------------------------------------------------------------- 🐝 The Air Jordan 1 Golf Surfaces in "Pollen" TLDR: The latest version of the AJ1 High G recreates the yellow and black "Pollen" colorway from 2021, albeit with a slightly different hue of yellow and updates for the golf course. Why It Matters: Even if Nike is rumored to be cutting its golf apparel lines, it appears that the brand's golf shoes are going nowhere in 2024, which will be a relief for many who count on the Jordan catalog to express their style on the links. If Nike's sole presence in golf going forward is to be footwear, it won't make a big difference to younger golfers. Despite its recent success with the Air Max and Jordan golf lines, Nike's golf clothing has been underwhelming for some time, and it will be interesting to see how the brand develops its golf footwear as a separate category going forward. 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