Kim K Makes It Big With Social Media

[Hypebeast] December 20, 2023 Weekly Digest 💅 Social Media Made Kim Kardashian Famous... And a Billionaire TLDR: A dive into Kim Kardashian’s modern influencer marketing strategy that is now the blueprint for brand success. Why It Matters: Since 2007, Kim Kardashian has been a household name amongst pop and celebrity aficionados. Kim Kardashian’s rise to fame is a modern tale of how a reality star turned influencer became a billionaire. From her days working with her sisters in their own fashion boutique store DASH, to launching an online fashion subscription service called ShoeDazzle, Kim has always had the entrepreneurial spirit. As her popularity began to grow, she developed her first fragrance and later even capitalized on her iconic social media, meme-friendly “ugly crying face” seen on the hit Keeping Up With the Kardashians show. Read the full article [here](. --------------------------------------------------------------- 🧐 Looking Back at the Best Trends of 2023 TLDR: From clubwear to barbiecore, this year saw a host of styles that moved across the cultural zeitgeist. Why It Matters: In 2023, the fashion industry was driven by a number of highly-influential trends and styles, spanning a vast spectrum of everything from barbiecore and balletcore to quiet luxury and Y2K running. These trends were born in all sorts of places: on runways, where many high fashion designers favored clubby design codes and coquette-inspired silhouettes; on TikTok, where content creators drew fashionable comparisons to big pop-cultural moments to create the latest and greatest “-core” trends; on celebrities, many of whom are responsible for popularizing UGG’s Ultra Mini boots and the adidas Sambas over the course of the last year, and even on the Apple Store’s shelves, where the Airpods Max headphones got their start as one of this year’s most-coveted accessories. Read the full article [here](. --------------------------------------------------------------- 🧵 Literally Local: How Only NY Became the Official Outfitter of New York City TLDR: The brand’s co-founders speak on its evolution and extensive, official partnership with the city it calls home. Why It Matters: Micah Belamarich and Julian Goldstein, co-founders of the illustrative streetwear imprint, are born-and-raised New Yorkers hailing from the Upper West Side, who grew up frequenting spots like the Columbia University campus grounds, Riverside Park and the Andy Kessler skate park. Friends since freshman year of high school, the pair founded Only NY at the close of 2006 when Belamarich, who comes from an artistic family – his mother a children’s book illustrator – was a graphic design student at FIT. The first Only NY drop was released in 2007 and spanned five minimal, tongue-in-cheek graphic tees inspired by New York City at a time when most streetwear brands were leaning heavily into loud, large graphics. Read the full article [here](. --------------------------------------------------------------- 🕺 The Best Pre-Fall 2024 Collections TLDR: Although Spring/Summer and Fall/Winter serve as the main collections throughout the fashion season – producing the largest collections and runway shows/presentations – the pre-season collections have grown in prominence in recent years. Why It Matters: Sometimes referred to as “Cruise” or “Resort” collections, the heightened focus on pre-season offerings gives brands another opportunity to either extend their vision or offer up a transitionary palette cleanser. Since the big runway shows cover two seasons, there’s more ground to cover. From complete ready-to-wear ensembles to accessories and footwear, these are the brand’s main opportunities to impart completely new thematic approaches and style codes. Therefore, pre-season collections can be seen almost as extended or hefty capsules. Read the full article [here](. --------------------------------------------------------------- 👟 The Off-White™ x Nike Air Terra Forma and More Hit The Shelves TLDR: It’s the holiday season and if you’re celebrating this year, it’s your last chance to grab a gift. Thankfully, our friends at Nike, Jordan Brand, Reebok, New Balance and PUMA have a slew of impending releases for you. Why It Matters: We gathered releases from Cactus Jack x Nike, Joe Freshgoods x New Balance and more joining in on the festive fun. For the second year in a row, December 21 sees the release of two new Off-White™ x Nike Air Terra Forma colorways. Once again, the ‘80s and ‘90s-inspired silhouette sees a spike-covered midsole combine with translucent Swooshes, a multicolored tongue and Off-White™’s signature zip tie element. In the wake of a viral “leaked” video of Travis Scott and John McEnroe debating over whether or not to call this shoe the “Cactus Mac,” it’s finally time for Scott to drop his reverse Swoosh-equipped take of the Nike Attack. In case you missed out on last week’s drop, the Joe Freshgoods x New Balance 990v4 “Belly” collection is returning to shelves for a second opportunity to purchase. Read the full article [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. 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