Machine Learning Can Fix Your Broken Golf Game

[Hypegolf] November 23, 2023 Weekly Digest 🤖 The Odyssey Ai-ONE: Can Machine Learning Make You a Better Golfer? TLDR: Odyssey's new Ai-ONE series attempts to disrupt the putter category by offering a first-of-its-kind AI designed insert, and this is our review. Why It Matters: From a consumer's perspective, there's a lot of stuff to sort through in golf. And if you listened to the equipment industry, you'd be led to believe that every release represented a major innovation in technology. When it comes to Odyssey's new Ai-ONE putter though, there appears to be a certain amount of substance behind these claims. In the first edition of Hypegolf's new equipment review series we put the flatstick through its paces to see what all the fuss is about. Read the full article [here](. --------------------------------------------------------------- 🚨 New Drivers Are on the Way TLDR: Speaking of equipment and performance claims, OEMs can rejoice, because its time to reveal the clubs they've been working on for the past 12 months. Why It Matters: Even if you're not planning to buy anything, it's always interesting to see how the likes of TaylorMade, PING, Cobra, PXG and Mizuno brand and market their new drivers. AI has been a big theme over the last few years, as has carbon fiber. Most surprisingly, Kirkland, who has long made their notorious Kirkland Signature golf balls, appears to be arriving on the scene with its own premium entry in the category. Check them out [here](. --------------------------------------------------------------- 🤠Malbon Golf Continues Its FW23 Deliveries With a Westward Collection TLDR: After kicking off its FW23 offerings with collections inspired by western workwear, Malbon has gone in a slightly more sophisticated direction for drop number three. Why It Matters: Malbon feels like its on an evolution at the moment that is taking it further and further away from the traditional golf crowd. With its western themed Fall/Winter 2023 line the number of golf specific pieces can be counted on one hand. Although some may question the direction, there's still consistent output from Malbon aimed at core golfers through co-branded collections with FootJoy, Nike and adidas that check the golf performance box. Read the full article [here](. --------------------------------------------------------------- 🐊 TaylorMade Has Entered the Luxury-Meets-Golf Space TLDR: TaylorMade has been killing it with the collaborations of late, and this newest one with Vessel sees the brands unite for an extravagant line of leather golf goods. The price is steep at $3000 USD, but that feels reasonable given the quality and prestige of both brands. Why It Matters: Another brand on a positive trajectory is TaylorMade, who are about as core to golf as any. Through collaborations with the aforementioned Malbon and Red Bull Racing, plus a strong sense of brand image cultivated by its in-house creative team, TaylorMade is finding unexpected ways to embrace golf's new wave. Read the full article [here](. --------------------------------------------------------------- 🐅 Tiger Woods is Back, Again TLDR: After almost seven months on the sidelines recovering from ankle surgery, Tiger Woods is ready to return to competition next week at the Hero World Challenge in the Bahamas. Why It Matters: How many times have we seen the headline "Tiger is Back." Unfortunately, it's a testament to how often he's been injured through the years, and those occasions are becoming more frequent as he gets closer to 50. But regardless, a Tiger Woods return also excites, and the sentiment around golf is that this could be his last big push for glory before throwing in the towel. Read more about it [here](. --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypegolf instagram]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong