Designers shook up the runways in Milan

[Hypebeast] September 28, 2023 Weekly Digest 🪢 How Interactive Runways Changed the Game at Milan Fashion Week SS24 TLDR: From Beate Karlsson’s AVAVAV to BOSS’ futuristic universe, Milan made sure it delivered one of the most immersive Fashion Weeks in history. Why It Matters: Milan Fashion Week Spring/Summer 2024 was a treat for the senses. From Matthieu Blazy‘s Bottega Veneta to Sabato De Sarno‘s Gucci debut, designers were unafraid to stand out, blessing the schedule with interactive, immersive runways that got viewers involved like never before. Read the full article [here](. --------------------------------------------------------------- ⌚ Up Close with the Apple Watch Ultra 2 TLDR: When it comes to rolling out new models, the Apple Watch lineup typically receives fewer flashy upgrades compared to the iPhone. Instead, developers have dedicated themselves to quietly improving the device, making just a few tweaks each year since the inaugural watch rolled out in 2015. Why It Matters: Along with the Apple Watch Series 9, the expected addition to the main line, the Apple Watch Ultra 2 has made its debut. In keeping with the approach it’s taken in years past, Apple made minimal design tweaks to the second-generation Ultra. At first glance, it even appears that nothing has been changed at all — most of the upgrades are material or internal, with the casing for the new model made from 95% recycled titanium as part of Apple’s aim to eventually become carbon-neutral. Read the full article [here](. --------------------------------------------------------------- 🌱 Sturla is the British Brand Reconnecting People With Nature TLDR: In the midst of the frenetic, inner-city chaos of London Fashion Week, Sturla decided to unveil its Spring 2024 collection with its debut installation, ‘Momentary Detachment’. Why It Matters: A far cry from LFW’s supercharged sartorial showcases, ‘Momentary Detachment’ offered an oasis of calm, with a water feature, surrounded by a selection of garments from the brand’s latest collection of the same name, suspended from the ceiling. Sturla undertook a period of reflection before launching its latest collection. The latest showcase followed a brief hiatus from the brand – which rediscovered its purpose in a time of extensive experimentation and development during lockdown. Read the full article [here](. --------------------------------------------------------------- 📸 London's Creatives Go Behind the Lens at Polaroid’s Hypebeast Flea Photography Studio TLDR: London welcomed the first-ever Hypebeast Flea – a shopping event hosting the city’s most exciting businesses in fashion, lifestyle and beyond. Within the action, Polaroid was invited to curate its own space which introduced guests to its latest line-up of products as well as a competition and hands-on instant photography experience. Why It Matters: The assortment of brightly-colored attractions came together to showcase the possibilities of modern-day Polaroid, highlighting how its renowned instant functions have now been developed for shooting in any scenario. Though its collection of cameras, speakers and printers were perfectly shelved across the space, one model took pride of place in the space: the recently-launched Polaroid I-2 – a high-end instant camera armed with advanced lens and fully manual controls. Read the full article [here](. --------------------------------------------------------------- 🕶️ Oakley and Patrick Mahomes Launch New Signature Series Featuring the BXTR and Resistor Models The drop is the fourth installment of the ongoing collaboration between the global eyewear brand and the star athlete. Included in the new Signature Series collection are the latest BXTR and Resistor models. [Learn More]( Sponsored Content --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions]( Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. All Rights Reserved Hypebeast, 40/F, Cable TV Tower, No.9 Hoi Shing Road, Tsuen Wan, Hong Kong