Hypebeast Weekly Digest: Nike's 10 Best "What The" Releases, "Ken-ergy" Menswear Trend, Interview With Brain Dead and More

[Hypebeast] July 27, 2023 Weekly Digest ⏳ Nike’s 10 Best “What The” Releases Looking back at 16 years of the theme ahead of the “What The CLOT” Dunk launch. Why It Matters: In 2007, the Nike SB Dunk Low “What The Dunk” arrived as the culmination of “golden age” SB Dunk collecting. Combining elements from 31 different colorways to create one legendary look, the “What The Dunk” paved the way for the theme with its mish-mashed construction of the silhouette’s most iconic pairs from the era. Upon realizing it struck gold with the theme, Nike has continued to recreate the magic on a myriad of silhouettes. Organized Chaos: Ahead of the “What The CLOT” Dunk launch, Hypebeast has assembled the ten best “What The” pairs Nike has released over the past 16 years (excluding Jordan Brand’s “What The” releases). To encourage a diverse lineup of silhouettes, each franchise was limited to one entry each, with an exception for the SB Dunk given its strong ties to the theme. The crafted selection cites silhouettes such as the Nike SB Dunk Low “What The Dunk,” responsible for the theme’s greatness, to the Kobe 8 “What The Kobe,” which combines nearly 30 colorways of the model. Read the full article [here](. --------------------------------------------------------------- 🕺 "Ken-ergy" Is Real, and It's Coming for Menswear Ahead of the ‘Barbie’ premiere, Ryan Gosling’s blonde-headed doll has become the poster child for a new wave of “himbo” fashion. Why It Matters: “I have that Ken-ergy,” said a proud Ryan Gosling while promoting Greta Gerwig’s forthcoming Mattel-inspired movie-of-the-summer, Barbie. The actor, who’s poised to star opposite Margot Robbie as Ken in the massively-marketed pic, is talking about the psyche that fuels the icy-haired, muscle-packed and heart-eyed doll he depicts. But while the air-headed character might appear rather straightforward, the “Ken-ergy” Gosling speaks of is much more complex than it seems. The Ken-undrum: Where traditional gender roles are reversed, Ken embraces elements of conventional feminity. He is enthralled by his appearance: his sculpted physique, his coiffed hair and his outfits, which never fail to expertly coordinate with those of Barbie. It’s this desire to achieve superficial perfection, this willingness to surpass society’s standards for attractiveness, and, as Vogue’s José Criales-Unzueta puts it, “this sartorial himbo spirit” that defines Ken. Outside of existing for Barbie, Ken’s only other purpose is looking hot. This is Ken-ergy — and it exists far beyond the bounds of Gerwig’s on-screen world. In fact, it’s particularly strong in modern menswear which is all about idealism, and June’s runways were wealthy with it. Read the full article [here](. --------------------------------------------------------------- 🧬 Brain Dead is Dismantling the Formula A conversation with Brain Dead co-founder Kyle Ng on the power of community Why It Matters: Brain Dead follows many of streetwear’s core tenants. Its graphics are wacky and unpredictable, colors nostalgic yet futuristic, and the way in which its products are released follows a traditional method that has been adopted ad infinitum. It does not exist within a vacuum. If Stüssy appropriated luxury goods with its Chanel logo flip, Fuct nodded to pop culture with its altered Ford logo and Supreme added a post-modern twist on it all, then Brain Dead is galvanizing the very communities that each of these images underpin as the driving ethos of its brand. Brain Dead displays a genuine interest in the subcultures that formed them, and they don’t approach each collaboration with ROI in mind. That’s one of the secrets to its success. Kyle Ng: Brain Dead is a collective. As we think about Brain Dead, the pillars are the collaborative nature of things—not like collaborating brand-to-brand. When we collaborate, we think about the things that we admire and what we need in our life, what we’re interested in or the juxtapositions between things. To put it in human terms, you want to be around someone who is dynamic and has a lot of facets to their life. I want to mix rollerblading with paintball, fine art, metal, hip hop, Minions—whatever it is, because they’re all things I sincerely love. That’s the key with Brain Dead. The name is all about taking high concepts and lowbrow culture and remixing it. That’s where true inclusivity happens. It’s not about being exclusive or systemically trying to be cool. It’s breaking the boundaries of what is cool. Read the full article [here](. --------------------------------------------------------------- 🚗 The ABARTH 500e Turismo Is the Definitive Electric Pocket Rocket Hypebeast drives ABARTH’s small but mighty vision of the future. Why It Matters: The much-loved ABARTH is a marque as synonymous with Italy as pizza, pasta, and prosciutto. Like the country’s iconic foods, the ABARTH range (500e, 595 and 695) comes in various flavors, and for this issue of Open Road, we’re particularly hungry for the all-new ABARTH 500e and ABARTH 500e Turismo. Small but Mighty: The ABARTH 500e Turismo is a bonafide hot hatch city car, perfect for road or track. As Hypebeast found out in Turin, the car is a head-turning, nippy, dependable machine fit for flicking around the bends and blasting out of the straights, leaving us with one sentiment: what more could one ask for in a car as fun, iconic, and loveable as this? To find out more about the new ABARTH 500e range, head to the brand’s website and experience Abarth’s new era of performance. Learn more [here](. --------------------------------------------------------------- Tudor's First NYC Boutique is Seeped in the Watchmaker's Distinct DNA The space offers the watchmakers' range of classic, sport, diving, and heritage-inspired timepieces. [Learn More]( Sponsored Content --------------------------------------------------------------- Videos To Binge [📽️ Watch: Heron Preston Uses Trash, Barbwire, & Memes in His Debut for NYFW]( [📽️ Watch: The Rise of The Unbreakable Watch Worn By Kid Cudi, Murakami and The Entire Universe I BTH: G-Shock]( --------------------------------------------------------------- Drops To Put On Your Radar [Patta FW23 Collection]( [NOCTA x Nike Tech Fleece "Black"]( 📅 July 28, 2023 🌐 Patta 📅 July 28, 2023 🌐 Nike SNKRS [Bad Bunny x adidas Campus “Chalky Brown”]( [Air Jordan 3 “Palomino”]( 📅 July 29, 2023 🌐 adidas 📅 July 29, 2023 🌐 Nike SNKRS --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions](=====)[Privacy Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. 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