Hypebeast Weekly Digest: JJJJound and Its Driving Force, Best Music Projects of 2023 So Far, Drake's NOCTA x Nike Tech Fleece Collection and More

[Hypebeast] July 20, 2023 Weekly Digest 🚀 Why Elevated Taste Has Always Been JJJJound's Driving Force How the Montreal-based studio’s unique perspective and timeless products have propelled it to the top of the streetwear hierarchy. Why It Matters: JJJJound has been defining what it means to enjoy life’s finer things since 2006. Founder Justin Saunders started the entity as a “digital mood board,” an endless scroll of aesthetically pleasing, color-coordinated images of elegant interior spaces, exotic automobiles, minimalistic fashion and female models. Over time, JJJJound has evolved into a full-fledged, direct-to-consumer design studio whose products span from hot-ticket sneaker collaborations alongside New Balance, Reebok, ASICS, and Vans to apparel, tote bags, bikes, coffee mugs and more. Quality, Simplicity and Beauty: Everything boils down to one word for JJJJound: taste. It’s been the calling card for Saunders and his crew since day one. The ability to discern and promote timeless, essential commodities, elements of pop culture and aspirational lifestyles has given the label an identity, and this has carved out room for it to create, foster relationships with impactful partners and amass a cult following. One of the remarkable aspects of JJJJound’s rise to prominence is that it garnered a dedicated audience and established its brand identity long before having tangible products to sell. Read the full article [here](. --------------------------------------------------------------- 🥁 The Best Music Projects of 2023 ... So Far A mid-year recap highlighting the genres and standouts of the industry in the first half of 2023. Why It Matters: As we find ourselves in the second half of 2023, there’s already a long list of albums we’ve been streaming on repeat. This year, however, has unfolded a bit differently than the best album roundups in years past. Looking back to 2022’s end-of-year roundup, rap dominated the list, with contributions from Kendrick Lamar, Megan Thee Stallion, Metro Boomin and Pusha T and more. Palette Cleanser: As late as June, it was revealed that not a single hip-hop project had charted a No. 1 spot on either the Billboard Hot 100 or Billboard 200 charts, compared to the six No. 1 albums we had received by the same month last year. It wasn’t until Lil Uzi Vert‘s Pink Tape in July did hip-hop earn its first chart-topper of the year. On a more positive note, it also pointed to the proliferation of other musical genres, from Afrobeats to R&B to indie pop. Whether you’re looking to expand your horizons beyond rap or simply want a primer for the past six months in music, Hypebeast has rounded up the best music projects of 2023 so far. Read the full article [here](. --------------------------------------------------------------- ⚡ With HOUSE OF ERRORS, Fully is Charging Up British Fashion Hypebeast caught up with HOUSE OF ERRORS founder, “Fully” to learn more about his trailblazing label. Why It Matters: Rising British label HOUSE OF ERRORS creates eye-catching clothing unlike anything else in existence. Founded by “Fully”, he is creating elevated garments straight from the future. Fully never regards his brand as streetwear and is adamant that pigeon-holing HOUSE OF ERRORS into that category is far too simplistic. Instead, Fully is creating his own creative universe and stretching its realms daily — and through plenty of trial and error, he’s found his calling in fashion. Aspirations to Inspirations: From architecture to graphic design and more, the designer creates at a breakneck pace — and has outlined his talents through HOUSE OF ERRORS. The brand’s “eye” logo has become its trademark, proving recognizable amongst fashion crowds, young and old. Its relaxed 400k-stitch garments often showcase Fully’s old-school inspirations, elevating his design language through HOUSE OF ERRORS’ recent summer drop. "I didn’t really care about fashion much, I wasn’t very into it at the time," says Fully. "I saw that the wave on Instagram had died out, and all that was left were these kids making random things on sewing machines. That was what inspired me more than anything." Read the full article [here](. --------------------------------------------------------------- 🌈 Kopparberg’s World’s First Ice Bucket Hat Be in with a chance to win. Why It Matters: First introduced in Barry Can’t Swim’s Essentials, discussing his festival must-haves, Kopparberg now announces the release of the world’s first Ice Bucket Hat. As well as being a stand-out accessory, the bucket hat also doubles up as an ice bucket, keeping drinks cooler for longer in the summer months. Backed by Science: Kopparberg went through a meticulous design process, trialing several materials to achieve its desired results. Settling on a thermosilver lining on the inside of the hat, the brand flipped the temperature-regulating material inside-out so the black appears on the outer layer for a wearable look. To be in with a chance to win Kopparberg’s Ice Bucket Hat, you can enter the ballot on the brand’s website now. Read the full article [here](. --------------------------------------------------------------- Philipp Plein’s New $pectre Watches Merge Luxury and Performance The $pectre collection consists of elegant timepieces that keep maximal performance in mind. [Learn More]( Sponsored Content --------------------------------------------------------------- Videos To Binge [📽️ Watch: Cheb Moha Takes HYPEBEAST Inside Dubai's Growing Creative Scene | Diaries]( [📽️ Watch: A Million Dollar Chain to Diamond Sunglasses: Why Pharrell's Jewelry is Unmatched | TAGGED]( --------------------------------------------------------------- Drops To Put On Your Radar [Awake NY x Union LA Apparel Collaboration]( [Air Jordan 1 Retro High OG “UNC Toe”]( 📅 July 21, 2023 🌐 Awake NY 📅 July 22, 2023 🌐 Nike SNKRS [Dime x ASICS GT-2160]( [NOCTA x Nike Tech Fleece Collection]( 📅 July 22, 2023 🌐 ASICS 📅 July 27, 2023 🌐 Nike --------------------------------------------------------------- [Hypebeast] [Download the Hypebeast App]( On iOS & Android Devices [hypebeast facebook]( instagram]( twitter]( youtube]( --------------------------------------------------------------- [Manage Subscriptions](=====)[Privacy Policy]( You are subscribed to Hypebeast’s marketing emails with the address: {EMAIL} Contact [subscription@hypebeast.com](mailto: subscription@hypebeast.com) for assistance on any enquiries. 2023 Hypebeast Limited. 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