Newsletter Subject

How BLK MKT Vintage Is Recontextualizing History Through Rare Cultural Relics

From

hypebeast.com

Email Address

noreply@hypebeast.com

Sent On

Sat, Jul 4, 2020 08:35 AM

Email Preheader Text

The shop?s coveted heirlooms shed an authentic light on Black American life. HYPEBEAST Features -

The shop’s coveted heirlooms shed an authentic light on Black American life. HYPEBEAST Features - Go in-depth and learn more about the culture. [HYPEBEAST]( [Features]( July 04, 2020 [How BLK MKT Vintage Is Recontextualizing History Through Rare Cultural Relics]( The shop’s coveted heirlooms shed an authentic light on Black American life. [How BLK MKT Vintage Is Recontextualizing History Through Rare Cultural Relics]( Blk Mkt Vintage How does one become a purveyor of a specific culture? For starters, by living in it. That’s not to say that one can’t trade and sell certain cultural items simply because they aren’t of that community (sure, they can), but it is undeniable that a first-hand perspective cements a particular authenticity that can’t be learned. That perspective becomes all the more important during a pandemic — and not just one, but what some would consider two, what with the global health crisis brought on by the coronavirus and the far-reaching racial justice uprising. Moments like these have historically presented a breeding ground for the media to perpetuate biased perceptions of Black people, solidifying the need for more authentic stories to be told by the community themselves. Enter BLK MKT Vintage: the self-described “curators of a collection of Black curiosities, heirlooms and collectibles,” which began as an online marketplace five years ago and recently opened a brick-and-mortar shop in Brooklyn (though the store remains temporarily closed amid COVID-19 regulations). [How BLK MKT Vintage Is Recontextualizing History Through Rare Cultural Relics]( Blk Mkt Vintage “The great thing is we have a lot of inventory and some things that have never seen the light of day,” said co-founder Jannah Handy in response to the sweeping business changes presented by the virus. “Our basement, showroom floor, the basement of the showroom floor — we have things we can filter in and keep people excited about while being mindful of not exposing ourselves and not knowing when people are going to be coming back.” “How do we recontextualize being American but also being oppressed?” It’s not that Handy and co-founder Kiyanna Stewart are the only ones doing what they do per se. But they are some of the few, especially in that they have a reputation for preserving the culture with tender hands. The store even caught the eye of Insecure costume designer and stylist Shiona Turini, landing its pieces several appearances throughout Season 4 of the HBO series. And not only is BLK MKT Vintage’s collection of clothing, literature, music, art and the like stylish and rare (sorry The Last Dance fans, but those Michael Jordan centerfold ads aren’t for sale), but those pieces aren’t divorced from their historical context. [READ THE FULL ARTICLE ON HYPEBEAST →]( [HYPEBEAST Features](   [More HYPEBEAST Features]( [[Matty Matheson’s Food Is Imperfect, F*cked Up, and Real] [AUTOMOTIVE]( [How to Drive a Manual Transmission Car]( [[Survival Lit List for Trying Times] [GAMING]( [Next Level: Kevin Angeloni Only Collects The Games That Marked His Generation]( [logo]( [Get The App Free on iOS and Android]( Follow [facebook]( [instagram]( [youtube]( [twitter]( --------------------------------------------------------------- 2020 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](=====?utm_source=hb_features&utm_medium=email&utm_campaign=hb_features_July_04_2020). It may take 48 hours to complete the unsubscribe process. Contact subscription@hypebeast.com for assistance on any enquiries. Our Mailing Address: HYPEBEAST, 10F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong

Marketing emails from hypebeast.com

View More
Sent On

26/04/2024

Sent On

25/04/2024

Sent On

25/04/2024

Sent On

23/04/2024

Sent On

19/04/2024

Sent On

18/04/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2024 SimilarMail.