9 Emerging Korean Fashion Brands You Need to Know

A roster of new names offering abstract, streamlined and sustainable designs HYPEBEAST Features - Go in-depth and learn more about the culture. [HYPEBEAST]( [Features]( April 17, 2020 [9 Emerging Korean Fashion Brands You Need to Know]( A roster of new names offering abstract, streamlined and sustainable designs [9 Emerging Korean Fashion Brands You Need to Know]( Kusikohc There aren’t many Korean brands basking in the limelight in the fashion industry. JUUN.J, Wooyoungmi and sunglasses brand Gentle Monster have consistently been stocked at major luxury shops and concept retailers — and have been around since before the streetwear boom and the rise of the K-Pop scene as a global fashion influence. Other Korean brands to receive that level of recognition are few and far between — but that is changing. More recently, newcomers KANGHYUK by Kanghyuk Choi and Sanglak Shon from South Korea have presented collections in Paris, and were a 2019 LVMH Prize nominee. On the streetwear side of things, G-Dragon’s PEACEMINUSONE label continues to gain traction amongst die-hard Korean style followers, and the house has even garnered some sneakerhead fandom with its latest Nike Air Force 1 collaboration. We also have founder Bajowoo breaking through the fray with his wild style-inspired 99%is- label. Designer Hyein Seo, worn by Rihanna, and fledgling brand ADER Error have also amassed cult followings and are now stocked at retailers such as SSENSE and Farfetch. With that said, there are more brands bubbling in South Korea’s clothing cauldron just waiting to breakout. At HYPEBEAST, we have curated a lists of brands to watch, owing to their design, social media presence and stockists. We expect it won’t be long until they get acclaim from a wider audience. Check out our list below. EASTLOGUE [9 Emerging Korean Fashion Brands You Need to Know]( Eastlouge Launched way back in 2011, Lee Dongki’s EASTLOGUE is still refining its vision of timeless outdoor garments as interest from international stockists increases. The brand derives inspiration from sportswear, with function-driven sources of inspiration like fishing, hiking and militaria. The brand’s ever-evolving output hybridizes these various concepts, as EASTLOGUE issues twists on staples like cargo-pocketed vests, fishtail parkas, hardy work pants and trim tailoring. As it prepares to celebrate its 10th anniversary, the label’s latest collection, “WATERCOURSE,” is a distillation of its preferred styles, elevated by a sophisticated color palette and complementary accessories. Official Website: [eastlogue.com]( Youth Lab [9 Emerging Korean Fashion Brands You Need to Know]( Youth Lab The in-house label of the taste-making Obscura Store, Youth Lab is sold by a variety of influential Korean retailers, including Beaker, IAM-SHOP and 29CM, underscoring its widespread appeal. It specializes in understated wardrobe staples, gently reinvented with progressive textiles and generous silhouettes that fit neatly into any wardrobe. Trench coats, drizzler jackets, sweaters and jeans are perfected and ethically crafted in Youth Lab’s native Seoul. Must-have essentials — boxy tees and field jackets — anchor the label’s more adventurous pieces; for instance, this season include fringed shirting, wrinkled poly-nylon slacks and striped T-shirts with warped sleeves seams. Official Website: [youth-lab.kr]( [READ THE FULL ARTICLE ON HYPEBEAST →]( [HYPEBEAST Features](   [More HYPEBEAST Features]( [[How to Upgrade Your Home-Cooking Game] [FOOD & BEVERAGE]( [How to Upgrade Your Home-Cooking Game]( [[Arc’teryx Couldn’t Care Less About the Hype] [FASHION]( [Arc’teryx Couldn’t Care Less About the Hype]( [logo]( [Get The App Free on iOS and Android]( Follow [facebook]( [instagram]( [youtube]( [twitter]( --------------------------------------------------------------- 2020 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](=====?utm_source=hb_features&utm_medium=email&utm_campaign=hb_features_April_17_2020). It may take 48 hours to complete the unsubscribe process. Contact subscription@hypebeast.com for assistance on any enquiries. Our Mailing Address: HYPEBEAST, 10F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong