The creator of the Animal Crossing Fashion Archive Instagram on why the game has taken off in the era of social distancing..
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April 03, 2020
[How 'Animal Crossing: New Horizons' Became the Ultimate Fashion Outlet](
The creator of the Animal Crossing Fashion Archive Instagram on why the game has taken off in the era of social distancing.
[How 'Animal Crossing: New Horizons' Became the Ultimate Fashion Outlet](
Kara Chung
With social distancing in full effect for many around the globe, the outside world remains on hold for the foreseeable future. Thankfully, the release of Animal Crossing: New Horizons for the Nintendo Switch this month offered a new escape for players isolated at home to not only create their own world, but also remain connected with friends and family.
The game has no goal, no time constraints, no simulated violence, and no real stressors at all. Players can hunt, fish, pick fruit, build furniture, visit other islands and even design their own outfits using Animal Crossing’s Pro Designs feature.
It’s that last capability that inspired the Animal Crossing Fashion Archive. Created by musician and visual artist Kara Chung, the Instagram page lets players submit their designs in the hopes of being showcased on the feed. From outfits based on streetwear brands such as Supreme, Cactus Plant Flea Market and visvim to high fashion labels like Louis Vuitton, Dior and Chanel, players’ creations have shown how the seemingly simple game can provide a new outlet to show off personality and creativity. This has become fashion in a social distancing era..
HYPEBEAST reached out to Chung to ask her to create custom designs and setups on Animal Crossing featuring many of her friends and fellow creatives. Read on below about her inspiration behind the account, and why Animal Crossing is such a hit in the era of social distancing.
[AURALEE](
Kara Chung
When did you first get into video games? How would you describe your creative style as an artist?
My first experience creating art came as a result of strict piano lessons in my early childhood. I didn’t have much freedom to listen to popular tunes trending at the time — my dad insisted that I only listen to classical music, which didn’t resonate with me.
It all changed when I fell in love with Japanese RPG’s, particularly the Final Fantasy series, Legend of Dragoon, The Legend of Zelda, Seiken Densetsu and Dragon Warrior. The world design of the games woven with the work of composers such as Nobuo Uematsu and Yoko Shimamura defined my audio-visual vocabulary.
One of my main influences is Final Fantasy X, which tells a story about parallel dimensions — its story delves into the role of the unseen, oscillating between worlds real and imagined.
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