9 Emerging Japanese Fashion Brands You Need to Know

Some under-the-radar names to keep tabs on. HYPEBEAST Features - Go in-depth and learn more about the culture. [HYPEBEAST]( [Features]( March 20, 2020 [9 Emerging Japanese Fashion Brands You Need to Know]( Some under-the-radar names to keep tabs on. [What Brand Are You Most Excited About in 2020?]( Auralee The sea of Japanese menswear/streetwear brands is infinitely vast and it’s getting harder to discover newer ones season after season. While established names like [visvim]( [NEIGHBORHOOD]( [UNDERCOVER]( and [Needles]( are constantly mentioned in the upper echelon of Japanese streetwear, it’s refreshing to know that if you dig deep enough, you’ll find some newer or emerging labels worth taking a stab at. There are advanced tactics to unearthing these yet-to-be tapped imprints too. There’s recommendations by friends through word of mouth, discovering new collections on Instagram, picking up the latest mens Japanese fashion magazines or just simply hitting up [HYPEBEAST]( [HYPEBEAST Japan]( and [HYPEBEAST Style]( IG accounts on the daily. No matter what your preferred methods are, taking the risk by buying a piece or two here and there is a good way to level up your personal style. Shipping might get costly for the more underground labels but at least you’ll have a truly unique garment no-one else really has. In this roundup, HYPEBEAST’s team of editors have picked some Japanese labels we feel could break out soon. They’re names most will be unfamiliar with but that’s the beauty of the hunt. We personally like these designers for their fresh take on streetwear and their fashion pedigree — some of them have lent their talents to other bigger houses prior to starting their company. More importantly, we chose these brands because there’s definitely room for other Japanese labels to shine and it would be amiss if we don’t spotlight them now. Check out our roster below. AURALEE [AURALEE]( Auralee [AURALEE]( explosive success can be traced to a simple formula: each season, translates stunningly high-end textiles into wearable silhouettes, like its [popular boxy T-shirts]( [understated tailoring]( and [exquisite knitwear](. Having overtaken its simple-wear peers like [YAECA]( and [Comoli]( in scope and scale since it burst onto the scene in 2015, AURALEE has set its sights on the global stage. The Japanese brand is expanding its presence overseas with runway presentations, New Balance collabs and more international wholesale efforts, aiming to win over quality-seeking shoppers exhausted by the fashion industry’s constant churn. Official website: [auralee.jp]( Stein [AURALEE]( Stein A versatile, muted color palette and trend-refuting designs inform [Stein]( designed by [CAROL]( owner Kiichirō Asakawa. Clever details and intrinsically-wearable goods have ensured the brand’s growing success since it debuted in 2016, straddling both streetwear (effortless [printed clothes]( and capital-F Fashion (premium construction and [thoughtful design](. Asakawa’s masterful approach to elevating convention includes subtle customizable accents — [waist-mounted hooks]( for easy trouser tightening, [long plackets for unbuttoning]( — and slouchy, genderless fits that bely season-oriented styling. Official website: [ssstein.com]( [READ THE FULL ARTICLE ON HYPEBEAST →]( [banner](   [More HYPEBEAST Features]( [[An Air Max-Inspired Air Jordan 4 Invigorates This Week's Best Footwear Drops] [FOOTWEAR]( [An Air Max-Inspired Air Jordan 4 Invigorates This Week's Best Footwear Drops]( [[17 Artists Illustrate How to Cope With Coronavirus Pandemic] ARTS [17 Artists Illustrate How to Cope With Coronavirus Pandemic]( [logo]( [Get The App Free on iOS and Android]( Follow [facebook]( [instagram]( [youtube]( [twitter]( --------------------------------------------------------------- 2020 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](=====?utm_source=hb_features&utm_medium=email&utm_campaign=hb_features_March_20_2020). It may take 48 hours to complete the unsubscribe process. Contact subscription@hypebeast.com for assistance on any enquiries. Our Mailing Address: HYPEBEAST, 10F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong