The Significance Behind the Supreme x Nike Air Force 1 Low "Box Logo"

A simple shoe that poses complex questions. HYPEBEAST Features - Go in-depth and learn more about the culture. [HYPEBEAST]( [Features]( March 07, 2020 [The Significance Behind the Supreme x Nike Air Force 1 Low "Box Logo"]( A simple shoe that poses complex questions. Supreme When it comes to impact, influence and omnipotence in the greater street culture space, few brands or entities can compete with Supreme and Nike. One’s an influential-yet-still irreverent brand birthed of the brash ‘90s NYC skate scene, the other is a colossal athletic conglomerate with deep roots in a smorgasbord of the world’s most influential subcultures. Now, they’re continuing an extensive partnership with two new Air Force 1 Low collaborations. Although their latest effort may be simple in style, its straightforward build belies its vast depth — an ocean of cultural commentary is ensconced in the familiar design lines. Supreme Supreme and Nike’s shared power is exactly what makes the longtime co-conspirators’ latest effort on the Air Force 1 so enthralling. In the past, the two have experimented with everything from military-issue NYCO fabrics (FW12) to bold, in-your-face branded motifs (FW14) and dropped Swooshes with COMME des GARÇONS (FW18), but the dynamic duo’s sixth AF1 collaboration enters uncharted territory by going back to basics. It uses the Air Force 1 Low’s two most iconic colors, all-white and all-black, each equipped with a simple-yet-significant modification: Supreme’s signature box logo delicately debossed on the lateral heel. When this stripped-back design was officially revealed in February it was immediately divisive, garnering strong opinions, both positive and negative, from Supreme and the Swoosh’s loyal legions of fans. Supporters lauded it as a logical choice, noting the beauty in its simplicity and the inherent power in its recognizable motifs. Detractors derided it as lazy and underhanded, seeing it as little more than a low-effort cash grab. [READ THE FULL ARTICLE ON HYPEBEAST →]( [banner](   [More HYPEBEAST Features]( [[8 Drops You Don't Want to Miss This Week] [FASHION]( [8 Drops You Don't Want to Miss This Week]( [[Does Prada Need Raf Simons?] FOOTWEAR [Does Prada Need Raf Simons?]( [Get The App Free on iOS and Android]( Follow --------------------------------------------------------------- 2020 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](=====?utm_source=hb_features&utm_medium=email&utm_campaign=hb_features_March_07_2020). It may take 48 hours to complete the unsubscribe process. Contact subscription@hypebeast.com for assistance on any enquiries. Our Mailing Address: HYPEBEAST, 10F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong