Kerby Jean-Raymond Lands Artistic Director Role at Reebok

The Pyer Moss designer will spearhead a new division, Reebok Studies__. HYPEBEAST Features - Go in-depth and learn more about the culture. [HYPEBEAST]( [Features]( August 02, 2019 [Kerby Jean-Raymond Lands Artistic Director Role at Reebok]( The Pyer Moss designer will spearhead a new division, Reebok Studies__. JENNIFER JOHNSON In an unprecedented move for [Reebok]( [Pyer Moss]( designer [Kerby Jean-Raymond]( has been named Artistic Director of Reebok Studies__, a new division at the company which will foster under-the-radar creative talent and ideas. His [Reebok by Pyer Moss partnership]( which first kicked off in 2017, has also been extended, as announced by both parties today. Jean-Raymond has been focused on the bigger picture since first joining forces with Reebok, explaining that he was adamant that they form a “partnership” rather than merely collaborate. In 2018, he sought to make that a reality when he pitched the larger idea of Reebok Studies__ to then-interim head of Reebok Classics, Neal Taylor. “I felt like there was a lot of focus around general product and not enough focus on the themes and the fashion components that we know to be cool. I understood that to ask a company who was in motion with so many projects to sit and focus on other young designers was a lot for them, so I made myself available and said, ‘Let me start sending you new ideas,’” Jean-Raymond explained to HYPEBEAST. I want to give everybody a place to come and create good collabs and build partnerships with the company. EDDIE LEE/HYPEBEAST While Reebok did not immediately form what is now Reebok Studies__, the division was eventually fleshed out and brought into fruition amid the Reebok by Pyer Moss contract renewal this year. The official name — the fourth option in a list of several others — essentially implies that the group will focus on one subject at a time, seeking to “uncover the human nature of things and show the importance of people’s lives and stories,” said Jean-Raymond. “For example, if we brought in another designer or athlete, then the idea would be that Reebok studies ‘X’ personality and do a deep-dive and focus on that person,” he added. [READ THE FULL ARTICLE ON HYPEBEAST →]( [banner]( [banner](   [More HYPEBEAST Features]( [[FASHION]( [8 Drops You Don't Want to Miss This Week]( [[ENTERTAINMENT]( [Bruce Lee's Daughter Criticizes Quentin Tarantino's Misportrayal of Her Father]( [Get The App Free on iOS and Android]( Follow --------------------------------------------------------------- 2019 HYPEBEAST Limited. All Rights Reserved [Manage Subscriptions]( You are receiving this email because you have subscribed to HYPEBEAST's marketing emails. You can unsubscribe from us any time by clicking [here](. It may take 48 hours to complete the unsubscribe process. Contact subscription@hypebeast.com for assistance on any enquiries. Our Mailing Address: HYPEBEAST, 10F, KC 100, 100 Kwai Cheong Road, Kwai Chung, Hong Kong